What you will learn

To be considered an influencer marketing expert, influencer marketing training course applicants will learn to:

  • Define, evaluate and formulate the right influencer marketing strategy.
  • Align and execute a strategic approach to setting campaign goals
  • Identify the right influencer through segmentation, targeting, and positioning
  • Perform effective influencer outreach
  • Build and leverage influencer relations
  • Strategically approach influencer content creation
  • Negotiate effectively with influencers
  • Structure influencer agreements, contracts, and licensing properly
  • Manage influencer marketing campaigns across all platforms
  • Ensure sponsored social media posts adhere to the latest FTC guidelines
  • Measure influencer marketing campaigns with the best tools and reporting practices
  • Pinpoint opportunities to scale and optimize influencer marketing efforts
  • Increase a brand's overall market and social presence through influencer marketing