Client

  • Universal Music

Category

  • Entertainment

Goal

Drive awareness and downloads of Keith Urban’s new hit single, “The Fighter,” and Little Big Town’s new album release, “The Breaker.”

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Result

Top influencers across YouTube, blogs, and other social media created personalized lifestyle content that aligned with these new musical releases. Musicians produced original covers of Keith Urban’s “The Fighter,” while lifestyle influencers recorded themselves listening to Little Big Town’s new album throughout their day, highlighting their favorite songs.

60,000
Video Views
510,000
Blog Reach
110,000
Social Impressions
2%
Engagement Rate
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