Client

  • Tropicana

Categories

  • Event
  • Food & Bev

Goal

Drive awareness about Tropicana and celebrate their 70th Anniversary with their behind-the-scenes, citrus-themed “Grove to Glass” event in Florida.

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Results

We strategized a cross-channel campaign with top healthy lifestyle influencers to tell the Tropicana story and provide an in-depth look behind the brand’s process and core values. Each influencer posted content across Instagram and Snapchat while attending the Tropicana event and exploring their facilities. Influencers recapped their trips through dedicated blog posts or YouTube videos to encourage engagement with Tropicana’s social media pages.

640,000
Instagram Stories Views
100,000
Blog Reach
4.7 million
Social Impressions
14%
Engagement Rate
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