Client

  • The Honest Company

Categories

  • Beauty
  • CPG

Goal

Drive purchases of The Honest Company’s bundled product offers and awareness of their new and improved sunscreen formula.

WorksDetail_PieChart_HonestCo_470*314

Results

We partnered with 11 top health, lifestyle, and family influencers to create custom content for their blogs, YouTube, and social media channels to showcase the Honest Company’s products. Each influencer explained what they liked about The Honest Company’s new sunscreen solution, or about their baby bundles (diaper, bath and body, baby care, vitamins), and offered discount codes to incentivize purchases. This campaign drove positive audience sentiment and boosted purchase intent.

1 million
Blog Impressions
2.1 million
Social Reach
160,000
Video Views
3%
Engagement Rate