Client

  • Sony Television

Categories

  • Entertainment
  • Event

Goal

Increase title awareness and encourage viewership for Season 3 of One Day At A Time, available on Netflix.

sony tv influencer marketing

Results

Influencers attended an exclusive screener for One Day At A Time Season 3, and got to hear the actors speak in-person. Mediakix selected influencers who were genuinely excited about the event, and drummed up authentic enthusiasm amongst their audience. Compared to expected benchmarks, the campaign over-delivered on engagement metrics and click-through rates (via Instagram Stories swipe-ups).

7.8 million
Instagram Story Views
16.4 million
Social Reach
14%
Engagement Rate
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