Client

  • Sony Pictures

Category

  • Entertainment

Goal

Drive awareness, digital downloads, and DVD and Blu-Ray purchases of top Sony Home Entertainment features.

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Results

Mediakix launched a series of highly-tailored campaigns for 13 top Sony Home Entertainment films: Call Me By Your Name, Emoji Movie, Goosebumps 2, Holmes and Watson, Hotel Transylvania 3, Insidious the Last Key, Jumanji, Peter Rabbit, Rough Night, Searching Movie, Superfly, The Equalizer 2, and Venom. Each was designed to increase awareness and conversions amongst the film’s target audience demographic.
One highly-effective approach was encouraging home movie nights around the country. Top parent YouTubers watched Peter Rabbit during family movie night with their kids, while prominent LGBT influencers hosted viewing parties with their friends to watch Call Me By Your Name. These campaigns encouraged followers to host their own viewing party, driving strong click-throughs and movie purchases.
Influencers also incorporated core themes and elements from the movie into their content in an organic, creative way. For the Emoji Movie, YouTube star JoJo Siwa created a unique dance routine for a popular Emoji Movie song, while comedy YouTubers created “body swap” skits to play off the body-swap theme from Jumanji. These campaigns pulled strong video views, engagement, and click-through rates, nearly always exceeding benchmarks.

40 million
Video Views
20 million
Instagram Stories Views
7%
Engagement Rate
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