Client

  • Sleep Number

Category

  • Home

Goal

Generate positive sentiment toward Sleep Number, and increase in-store visits, website traffic, newsletter subscribers, and brand social media followers.

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Results

Mediakix collaborated with 11 health, lifestyle, and family influencers to promote Sleep Number’s sleep technology and high-end mattresses. Influencers shared their in-store experiences, where they learned about their sleeping habits and were custom fitted for the right mattress. Each influencer then shared hero content across blogs and YouTube about how Sleep Number contributed to better sleep and overall health, which drove strong brand engagement and interest in Sleep Number.

1.6 million
Video Views
315,000
Blog Impressions
1.2 million
Social Impressions
2%
Sleep Number Instagram Followers
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