Client

  • Quaker Oats

Categories

  • CPG
  • Food & Bev

Goal

Increase awareness and interest around Quaker’s newest product, Quaker Overnight Oats, among key buyer demographics.

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Results

We built an influencer campaign with top health and lifestyle influencers in three segments: The Convenience Seeker, The Fitness Buff, and The Young Working Woman, to connect with Quaker’s key target audiences. Each influencer created blog or YouTube content around these themes, integrating Quaker’s Overnight Oats and unique flavors into their routines. They promoted content on social media, driving strong awareness and positive audience sentiment toward the product.

7.5 million
Social Reach
1.2 million
Blog Impressions
170,000
Video Views
2.5%
Engagement Rate
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