Client

  • Participant Media

Category

  • Entertainment

Goal

Increase awareness and engagement around the launch of Pivot TV, a channel owned by Participant Media.

WorksDetail_PieChart_ParticipantMedia_470-314

Results

Mediakix partnered with a range of social media influencers across YouTube and Instagram to build enthusiasm around the launch of Pivot TV, a channel targeting Millennials. Influencers embarked on creative film projects where they shared their favorite parts of their city, from Philadelphia to San Francisco to Brooklyn. The campaign targeted over a million YouTube subscribers and attracted over 75,000 impressions across social media.

750,000
YouTube Video Views
75,000
Social Impressions
2%
Engagement Rate