Client

  • Old Navy

Category

  • Apparel

Goal

Partner with an influential fitness personality to generate positive brand affinity and purchase intent for Old Navy’s new active line.

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Results

Mediakix strategized a multi-platform campaign with top lifestyle, health, and fitness influencer Hungry Runner Girl to be the face of Old Navy’s new activewear line. Hungry Runner Girl published blog posts showcasing her authentic use of Old Navy’s activewear in her daily life. She promoted the campaign and content across Instagram, Facebook, and Twitter, and Old Navy reproduced this native content on the brand’s social media channels and website.

40,000
Blog Reach
73,000
Social Impressions
5%
Engagement Rate
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