Client

  • Next Games

Categories

  • App
  • Gaming

Goal

Generate app downloads and brand awareness for AMC’s official mobile game The Walking Dead: No Man’s Land.

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Results

Over 50 top gaming, tech, and entertainment YouTube influencers created dedicated videos to showcase the exciting gaming experience and realistic graphics in the Walking Dead: No Man’s Land game, based on the famous TV show. The campaign drove strong engagement and app downloads, and post-campaign analysis found that the best performing channels perfectly aligned with the demographics of Walking Dead’s target audience.

42 million
Video Views
32 million
Social Impressions
15%
Engagement Rate
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