Client

  • Lincoln

Categories

  • Auto
  • Event

Goal

Drive brand awareness amongst a higher-income audience for the new Lincoln Nautilus and Lincoln Navigator vehicles.

Results

Mediakix identified five top influencers who reached Lincoln’s key target personas to attend the Summerhouse in New York City. Each influencer experienced a day of luxury, including a Lincoln SUV test drive at their Summerhouse activation. The influencers shared their luxury experiences via Instagram in-feed photo posts, carousels, and engaging Stories, which drove exceptionally high audience engagement and positive sentiment about Lincoln.

400,000
Instagram Stories View
400,000
Social Impressions
5%
Engagement Rate
WorkDetail_Big_Lincoln_980