Client

  • LG

Categories

  • Home
  • Tech

Goal

Build awareness of LG’s new Signature Series at their NYC launch event, and drive engagement and purchase intent for the LG Sidekick washer.

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Results

Mediakix sent nine NYC-based influencers to LG’s Signature Series event to highlight LG’s newest products related to the kitchen, home, art, and entertainment. This drove interest and desire amongst target audiences, along with the NYC event attendees. Separately, 10 influencers hosted LG Sidekick washer giveaways through custom blog content, resulting in over 3,000 new, organic followers on LG’s social media platforms.

817,000
Blog Impressions
3.4 million
Social Reach
3%
Engagement Rate
9,000
Giveaway Entries
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