Client

  • Kenneth Cole

Categories

  • Apparel
  • Luxury

Goal

Make Kenneth Cole watches stand out in a crowded marketplace, and drive interest in new watch lines around key holiday purchase periods.

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Results

We partnered with 30 influencers in the fashion, family, and travel categories to promote Kenneth Cole watches in innovative ways. Creative themes included how family influencers #maketime for what matters most during Mother’s and Father’s Day, and how important time-keeping is to athletes, doctors, and professionals. These integrations drove strong audience engagement and top-notch content that secured Kenneth Cole as a memorable leader amongst luxury watch brands.

41 million
Social Reach
16%
Social Engagement Rate
2.5 million
Instagram Stories Views
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