Since 2015, Mediakix has partnered with over 100 influencers across YouTube, Instagram, Instagram Stories, Facebook Live, blogs, and in-person events to share their Hallmark card-giving experience. Influencers show details of Hallmark’s handcrafted cards and explain their reason for choosing specific cards for different occasions. Campaigns targeted various campaign goals, such as increasing Hallmark’s Instagram following, website traffic, or UGC card-giving posts on social media.