Client

  • Fairmont

Categories

  • Luxury
  • Travel

Goal

Create influencer content around 4 verticals: Family, Adventure, Food, and Culture in order to drive awareness and travel intent for 20 Fairmont Hotel properties in North America.

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Results

Four top influencers each traveled to different luxury properties and created dedicated videos and social media content about the hotel, destination, and related activities over a 1-year period. 7% of the audience comments were about the Fairmont, and 41% of comments tagged a friend. Influencer content was engaging, created aspiration, and sparked purchase intent.

26 million
Social Impressions
1.4 million
Video Views
4%
Engagement Rate
41%
Tagged Comments
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