Create influencer content around 4 verticals: Family, Adventure, Food, and Culture in order to drive awareness and travel intent for 20 Fairmont Hotel properties in North America.
Four top influencers each traveled to different luxury properties and created dedicated videos and social media content about the hotel, destination, and related activities over a 1-year period. 7% of the audience comments were about the Fairmont, and 41% of comments tagged a friend. Influencer content was engaging, created aspiration, and sparked purchase intent.