Client

  • ExxonMobil

Categories

  • Auto
  • CPG

Goal

Help ExxonMobil launch their newest motor oil, Mobil 1 Annual Protection, available in-store only.

Results

Mediakix partnered with three top influencers to showcase the science behind Mobil 1 Annual Protection, targeting an audience of primarily men with an affinity for cars. Trusted YouTube auto influencers dispelled potential skepticism about the product by demonstrating its high performance hands-on. The campaign surpassed projected KPIs by over 54%, resulting in strong brand awareness and positive brand sentiment. CTR was three times the expected benchmark based on industry standards.

4.4 million
Video Views
2.6 million
Social Reach
8%
Engagement Rate
3X
Industry Benchmark CTR
WorkDetail_Medium_exxon