Mediakix partnered with three top influencers to showcase the science behind Mobil 1 Annual Protection, targeting an audience of primarily men with an affinity for cars. Trusted YouTube auto influencers dispelled potential skepticism about the product by demonstrating its high performance hands-on. The campaign surpassed projected KPIs by over 54%, resulting in strong brand awareness and positive brand sentiment. CTR was three times the expected benchmark based on industry standards.