Client

  • Enterprise
    Rent-a-Car

Categories

  • Auto
  • Event
  • Travel

Goal

Position Enterprise Rent-A-Car as the go-to destination for rental car needs and adventures, specifically targeting busy parents.

WorksDetail_PieChart_Enterprise_470

Results

Mediakix partnered with four YouTube lifestyle influencers who each took a road trip and documented their journey on social media. The YouTubers illustrated how convenient it was to rent the right vehicle for their adventure, such as an SUV for a family road trip or a pick-up truck for a DIY project. This also created an evergreen, hero YouTube video for Enterprise to engage with audiences on their company page.

186,000
YouTube Video Views
712,000
Instagram Stories Views
3 million
Social Reach
10%
Engagement Rate
WorkDetail_Medium_enterprise_470-336_1
WorkDetail_Medium_enterprise_470*336_2
WorkDetail_Big_enterprise_980
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