Position Enterprise Rent-A-Car as the go-to destination for rental car needs and adventures, specifically targeting busy parents.
Mediakix partnered with four YouTube lifestyle influencers who each took a road trip and documented their journey on social media. The YouTubers illustrated how convenient it was to rent the right vehicle for their adventure, such as an SUV for a family road trip or a pick-up truck for a DIY project. This also created an evergreen, hero YouTube video for Enterprise to engage with audiences on their company page.