Create aspirational photo content inspired by David Yurman’s unique jewelry collections to drive brand awareness and affinity.
We partnered with fashion influencers including international icon Kristina Bazan, who created looks inspired by David Yurman’s Morocco and Capri lines. Other style influencers showcased David Yurman’s summer collections, or integrated their colorful aluminum cable bracelet into their outfits. Each influencer incorporated the jewelry into their personal style, and content was published across blogs, Instagram, and more. Audience sentiment was overwhelmingly positive and many tagged their friends.