Client

  • Cheetah Mobile

Categories

  • App
  • Gaming

Goal

Drive awareness, app installations, and game downloads for Cheetah Mobile’s newest game, Dancing Line.

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Results

We partnered with the #1 most-subscribed influencer on YouTube—PewDiePie—to create a dedicated video in which Felix challenges his girlfriend Marzia to see who can play Dancing Line for the longest. The video drove a CTR four times that of the industry standard benchmark, surpassing brand expectations and driving a positive ROI.

62 million
Subscribers
11 million
Video Views
1.1 million
Social Engagements
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