Client

  • Castrol

Categories

  • Auto
  • CPG

Goal

Drive awareness and viewers of Castrol’s hero video to promote Castrol’s new performance oil, Castrol EDGE.

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Results

Top tech YouTuber Austin Evans created a behind-the-scenes video to document the VR technology, complex engineering, and performance behind an amazing Castrol-sponsored stunt; a blind driver used Oculus Rift to drive a virtual reality course, and simultaneously drifted a racecar on a real track. Austin’s video received three times the predicted YouTube views, and drove over 10 times the industry standard clicks to the commercial on Castrol’s YouTube page.

3 million
Hero Film Video Views
743,000
YouTube Video Views
17,000
Audience Engagements
10x
Industry Benchmark CTR
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