Client

  • Blue Apron

Category

  • Food & Bev

Goal

Drive new customer acquisition, encourage brand loyalty, and increase national brand awareness of Blue Apron.

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Results

Mediakix has partnered with over 2,000 influencers across YouTube, blogs, Instagram Stories, and emerging media to create over 3,000 pieces of original content for Blue Apron.

Influencer marketing is a key component of Blue Apron’s marketing strategy and a driving factor of their success in the hyper-competitive food delivery service industry. We identify new influencer categories, leverage emerging media, and analyze performance trends to hit monthly ROI goals.

326 million
Video Views
81 million
Blog Impressions
577 million
Social Reach
7%
Engagement Rate
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