We knew that custom GIF stickers frequently rank within the top app lists, so we partnered with three top YouTube influencers to create custom GIFs of themselves that were available exclusively in Baidu’s Facemoji app.

The influencers promoted their personalized GIFs, showcased unique features of the Facemoji app, and hosted interactive giveaways to attract app downloads. This campaign helped increase awareness and drive app downloads for Baidu.