Client

  • Backcountry

Category

  • Apparel

Goal

Cultivate awareness and attract new customers to Backcountry’s various brands in order to meet different lifestyles, from outdoorsy, to fitness, to fashion.

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Results

Mediakix partnered with influencers across various categories—outdoor and adventure, travel, lifestyle, fashion, family, and athletes—to drive clicks to Backcountry’s website and convert new customers. We strategically partnered with the right influencers based on Backcountry’s monthly and seasonal product lines, resulting in positive audience receptiveness, engagement, and brand affinity.

23 million
Social Reach
18 million
Impressions
13%
Engagement Rate
9 million
Instagram Stories Views
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