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The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagrammers, Social Media Influencers, & Influencer Marketing Campaigns

Pros And Cons Of Long-Term Vs. One-Off Influencer Partnerships

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Comparing Long-Term Vs. One-Off Influencer Partnerships

Relationship building is no walk in the park. Whether it’s a professional trying to establish a life-long career network, or a brand looking to build partnerships with valuable influencers, strong relationships are tricky to master. Recently, influencer marketing has become a more viable method for brands to reach targeted audiences without harassing online shoppers with forceful retargeting ads. Instead, marketers can engage audiences in a more authentic way. This is why marketers are allocating more budget for influencer marketing.

When building an influencer marketing strategy, brands must decide between investing in long-term versus one-off influencer partnerships. What determines whether or not a partnership is “better” will differ across industries, brands, influencers, goals, campaigns, and KPIs. Nonetheless, we’ve spelled out a general guide for understanding the pros and cons of both long-term and one-off partnerships.

Spotlight On Silicon Beach Brand: The Honest Company

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Silicon Beach Spotlight: The Honest Company Stands Out With Influencer Marketing

Most people know of the technological prowess of Silicon Valley. The area has long been known as the birthplace of many prominent startup companies, Apple, Google, and Facebook included. Silicon Valley is no longer the only significant California startup hub. Now, an area of LA county coastline has become fondly known as Silicon Beach. From Santa Monica to Culver City, this section of Los Angeles has become a prime location for startups, influencers, and influencer companies alike. Silicon Beach is home to notable companies like Snapchat, Youtube’s Space LA, and Maker Studios. Collectively, Mediakix estimates that Silicon Beach startups are worth over $155 billion in valuation.

Unlike Silicon Valley, Silicon Beach attracts a more diverse range of companies. Among these, the most popular niches are fashion, fitness, entertainment, and media. With businesses of this style and caliber, and an idealistic location like Los Angeles, influencer marketing is a natural pairing. The city and beaches attract both rising and established influencer talent, providing influencer marketing companies and brands with convenient connection to popular social media influencers.

The Honest Company's Marketing Approach

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Beetlejuice, Beetlejuice, Beetlejuice 😍 rg | @jennnacross

A post shared by The Honest Company (@honest) on Oct 3, 2018 at 5:33pm PDT

An abundance of brands has already elected to begin influencer marketing campaigns. Among these is The Honest Company. Founded in 2011, The Honest Company produces eco-friendly baby, self-care, home, and health products. Influencer marketing through brand ambassadors has served the company well.

The mission of the Honest Company, as told by founder Jessica Alba, is to empower families to lead happy, healthy lives. The focus of their products is to provide organic, environmentally safe solutions for women and their babies. They also wanted to fit the needs of Millennial moms by offering natural products they knew they could trust. To sell that brand image effectively, the Honest Company needed to generate a real connection with their customers. In addition to ultra-responsive social media posts, influencer marketing was one essential tool they used to achieve a strong customer connection.

How Brands Can Capitalize On Kid Influencers

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Brands Use Kid Influencers To Maximize Marketing Efforts - Are You Kidding?

Major brands have revved their marketing engines as they race to the new kids on the block — kid influencers. Influencer marketing is nothing new, but the advent of social media marketing in the 2010s opened the door to influencers of all shapes and sizes. As the use of social media by kids and teens grew increasingly acceptable, it became possible for young people to emerge as powerful online influencers. Today, kid influencers pack a powerful marketing punch for many big-name brands.

Companies like Target, Band-Aid, and CoverGirl are turning to school-age stars to promote their products. To better understand how pint-sized influencers have caught the attention of corporate power-players, one must understand the history behind it.

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