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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagrammers, Social Media Influencers, & Influencer Marketing Campaigns

10 Celebrities On The Quest For YouTube Stardom

10 Celebrities On The Quest For YouTube Stardom

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter!

YouTube Celebrities: Top Celebs From The Mainstream Are Making YouTube Their Second Home

YouTube, the world’s largest video-sharing website with over a billion users, has upended the media landscape since it launched 13 years ago. A billion hours worth of content is consumed every day and its biggest influencers earn tens of millions of dollars every year from ad revenue and partnerships.

The platform has become a gold mine for influencers looking to build their brand and ingratiate themselves with a worldwide audience. Coupled with the growing reality that the lines between traditional media and YouTube are becoming increasingly blurred, it is natural that celebrities from the silver screen and beyond should look to YouTube as an increasingly viable outlet for their talents.

Provided they steer clear of controversy, YouTube can provide an existing star with the perfect forum to improve their brand, launch new brands, connect with fans, or exhibit their work to wider audiences. Just look at how Victoria Beckham and Rihanna—both famous music artists who have discovered new creative outlets—have recently transferred their fashion and beauty artistry to the creator’s video hub. This move represents an industry-wide trend—one worth keeping a watch on in the coming year.

While celebrities-turned-YouTubers run rampant, check out our pick of 10 celebrities with YouTube channels worth following in 2019.

Related Post: The Most Popular Types Of YouTube VideosRead More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Social Media Influencers, YouTube Influencers

Facebook Rolls Out Subscription Feature To Support Creator Community & Facebook Users

Facebook Rolls Out Subscription Feature To Support Creator Community & Facebook Users

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

How Facebook For Creators Boosts Community Engagement & Influencer Support With Exclusive Perks & Badges

Facebook has long been the envy of big social media firms. Its advertising revenue is colossal and its market share is substantial, with nearly 80% of the world’s online population of 3.2 billion using the platform.

In recent years, however, it has become increasingly clear that digital video—the mainstay of social media rivals like YouTube and Twitch—is quickly becoming the most lucrative outlet for marketers. It is estimated that by 2019, the total spend of digital video advertising will exceed $14 billion, and with video constituting 82% of all consumer internet traffic by 2022 (a four-fold increase from 2017), it’s no wonder that Facebook is strategizing to compete in its own way.

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in blog, Facebook, Influencer Marketing, Social Media Influencers

The Top 10 Breakout Influencers Of 2018

The Top 10 Breakout Influencers Of 2018

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Social Media Influencers Blazing Trails Across YouTube and Instagram

The social media influencer landscape is becoming increasingly competitive on Instagram and YouTube, where only a select amount of users rise as prominent and influential stars. Demonstrating authenticity and creative skill, these distinguished social media influencers share their stories with the masses across various platforms.

From comedic vlogs to makeup artistry, these top influencers of 2018 are innovative and changing the game across YouTube and Instagram. With astonishing growth year-over-year, they continually gain more fans each day. Brands on the quest to amp up their influencer marketing strategies with top social media stars should check out these top 10 breakout influencers:
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in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers, YouTube Influencers

2018’s Best Influencer Campaigns: 21 Case Studies On Top Brands, Influencers, & More

2018’s Best Influencer Campaigns: 21 Case Studies On Top Brands, Influencers, & More

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter!

A Year In Review: 2018's Most Outstanding Influencer Marketing Brand Case Studies

Happy Holidays from Mediakix! As we look forward to 2019, we’ve gathered our most popular influencer marketing case studies of 2018 that have helped inform the industry, highlighting the most successful advertisers, brands, and social media influencers. Our studies pull from all different industries, showcasing a variety of influencer partnerships in beauty, gaming, travel, and more. Check out our list of the top 21 influencer marketing case studies for inspiration in the upcoming year:
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

7 Tips For Designing The Perfect Sponsored Instagram Story

7 Tips For Designing The Perfect Sponsored Instagram Story

Subscribe to our industry digest for the latest news and trends on top Instagrammers, YouTubers, bloggers, & Snapchatters!

Why Businesses Should Craft A Sponsored Instagram Story Strategy

Instagram’s Rapid User Growth

Instagram has taken hold of society on a global scale, registering 1 billion total users in 2018, 500 million of which use the app daily. With its effort to cash in on the video market, the social media platform first debuted video capabilities in June 2013. Fast forward five years and it launched IGTV (Instagram TV). In between these two crucial timestamps, the photo- and video-sharing app launched Instagram Stories, a feature closely resembling rival Snapchat’s Stories.

sponsored instagram story

Instagram Stories Are An Instant Hit

A closer look at Instagram’s user numbers over the course of its existence shows impressive growth directly following the release of Instagram Stories—the full screen, vertical photo- and video-sharing feature that enables brands to immerse their audience in a unique business story.

Hovering at 500 million users when Stories launched in August 2016, the count shot up to 1 billion in just under two years. Another astonishing statistic points to Instagram Stories’ authority, as 40% of the platform’s billion users now post Stories daily.

As more brands pour dollars into non-traditional advertising options, many have begun to invest in a strong social media presence. Brands like Walmart, Wendy’s, Subaru, Starwood Hotels, and a host of consumer brands have turned to the all-powerful Instagram to elevate their social relevance.

Related Post: How Top Brands Use Instagram Stories For Marketing

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Guides & How-To’s, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Top 10 Up-And-Coming Beauty Instagram Influencers To Follow in 2019

Top 10 Up-And-Coming Beauty Instagram Influencers To Follow in 2019

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Fast-Rising Beauty Influencers On Instagram To Look Out For In 2019

There is no surprise that the beauty and cosmetic marketing industry is looking healthier than ever. At an anticipated growing rate of 6.4%, the global beauty market is projected to reach $675 billion by 2020, according to Business Wire. With continuously evolving strategies, marketers look to the words and selfies of beauty influencers to garner these large audiences. Through a seamless personal touch, the power of influencers is making a profound impact on consumers purchasing decisions.

Male beauty guru, James Charles, rapidly rose to fame over the past year. Prior to this monumental year in his career, Charles was a small town kid from Bethlehem, New York messing around with beauty products after school. By proving the industry wrong through his diversity and authenticity, Charles’ was able to make his name known quite quickly. After gaining 1.5 million subscribers and followers on both YouTube and Instagram in just this past month, it’s easy to say he’s “made it.”

As 2018 comes to a close, we get to start fresh; reinvent new practices and kick bad habits to the curb. It’s time to take a closer look at what influencer marketing strategies were successful this year and what influencers are worth keeping an eye on. Although the world of social media can feel like an overwhelming bubble at times, starting the new year with fresh inspiration can be just the trick. We’ve sourced and gathered 10 on-the-rise influencers that are making their presence known in the masses of the beauty industry.

Related Post: How Olay Drove 8% Engagement On Instagram With InfluencersRead More>>

in blog, Influencer Marketing, Influencer Marketing Top Lists, Instagram Influencers, Social Media Influencers

Pharmaceuticals Maneuver Advertising Restrictions With Influencers

Pharmaceuticals Maneuver Advertising Restrictions With Influencers

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

How Pharma Companies Advertise With Influencers

Pharma companies have long been hesitant to jump on the influencer marketing gravy train, and with good reason. Unlike other industries, which transitioned traditional marketing techniques with ease, pharmaceutical marketing has proven to be a much more complex proposition.

 

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#Ad #DYK 4 million babies are born each year in the US. That means a lot of my US followers are mommies2B who could have morning sickness like I did! I want to share what helped me: Diclegis® (doxylamine succinate/pyridoxine HCl), the only FDA-approved medication for morning sickness when diet & lifestyle changes fail. My doctor assured me that it’s safe & effective for mom & baby. It’s also easy to recognize - it has the cutest pregnant lady on it! #DontSufferinSilence you’re not alone! If you have morning sickness, ask your healthcare provider if #Diclegis is right for you. The most common side effect of Diclegis is drowsiness. Diclegis.com US Residents Only Diclegis is a prescription medicine used to treat nausea & vomiting of pregnancy in women who haven’t improved with change in diet or other non-medicine treatments. Limitation of Use: Diclegis hasn’t been studied in women with hyperemesis gravidarum. Important Safety Information Don’t take Diclegis if you’re allergic to any of the ingredients in Diclegis. You should also not take Diclegis in combination with medicines called monoamine oxidase inhibitors, as these medicines can intensify & prolong the adverse CNS effects of Diclegis. Don’t drive, operate heavy machinery or other activities that need your full attention unless your healthcare provider says that you may do so. Don’t drink alcohol or take other central nervous system depressants such as cough & cold medicines, certain pain medicines & medicines that help you sleep while you take Diclegis. Severe drowsiness can happen or become worse causing falls or accidents. It is not known if Diclegis is safe & effective in children under 18 years of age. Keep Diclegis & all medicines out of the reach of children. Tell your healthcare provider about all of your medical conditions, including if you’re breastfeeding or plan to breastfeed. Diclegis can pass into your breast milk & may harm your baby. You shouldn’t breastfeed while using Diclegis. Additional safety information can be found at DiclegisImportantSafetyinfo.com. Duchesnay USA encourages you to report negative side effects of prescription drugs to the FDA. Visit fda.gov/medwatch or

A post shared by Kim Kardashian West (@kimkardashian) on

Compare Selena Gomez’s Coca-Cola endorsement from 2016—formerly the most-liked Instagram post ever, with Kim Kardashian’s endorsement of morning sickness pill Diclegis, which violated FDA rules in 2015. She had to issue a correction and rewrite the post after they gave the company a warning. Pharma brands were scared off and have avoided the conventional approach of poaching a superstar for an ad, while for other industries, it’s business as usual.

It has often been a big challenge for pharmaceuticals to navigate FDA regulations for their advertisements—mandating that they list the side effects and risks of the product along with the advert. The industry has historically had to jump through regulatory hoops to market their products and has only been advertising through broadcast media since 1997.

Related Post: How Coca-Cola Leverages Brand Ambassadors On Instagram

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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Social Media Influencers, Sponsored Content With Influencers

Case Study: Segway-Ninebot Taps YouTube Tech Creators

Case Study: Segway-Ninebot Taps YouTube Tech Creators

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YouTube Influencer Marketing Case Study: Segway-Ninebot Skates With YouTube Creators

Segway’s revolutionary two-wheeled, self-balancing Personal Transporter (PT) went on sale to the public in November of 2002. The PT received considerable mainstream media buzz prior to the event, with Segway predicted to revolutionize personal transit in the years to follow.

A lot has changed since Segway’s first calls for a new world order in transportation. However, the PT was not the monumental success some had hoped, and the company was ultimately purchased by rival Ninebot in 2015. Advertising has also evolved since the premiere of Segway’s first people mover, with more ad dollars being shifted from television to digital, as well as the meteoric rise of social media influencers and influencer marketing.

segway marketing

Today, Segway-Ninebot’s line of personal vehicles includes different iterations of the hallmark PT, as well as go-karts, scooters, and their new self-balancing Drift W1 e-skates. As the company continues to push the bounds of transportation, Segway marketing has also adopted promotional practices that speak to new demographics and a new era in advertising.

Related Post: How YouTube Vloggers Are Changing Influencer Marketing

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers, YouTube Influencers

Top 8 Twitch Sponsorships: Highlighting Non-Gaming Brand Sponsorships

Top 8 Twitch Sponsorships: Highlighting Non-Gaming Brand Sponsorships

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Twitch Streamers As Influencers: Non-Gaming Brands Are Investing In Twitch Sponsorships

Since launching in 2011, Twitch has rapidly grown to become the foremost video game livestreaming platform in the world. 2.2 million creators stream to an average of 15 million daily active users and over the past two years the gap in popularity to its closest competitor, YouTube Gaming, has widened dramatically. Though competitors such as the 21st Century Fox-backed Caffine.tv are venturing into this expanding market, Twitch remains the business to beat.

Twitch influencers can command enormous, loyal audiences and have been shown to have a significant impact on the sales of products within the gaming industry. Top streamers have become extremely valuable assets to marketers, with Twitch sponsorships providing highly lucrative deals for top streamers, some of whom earn up to $20 million a year from various revenue streams on the platform.

twitch sponsorships

While Twitch sponsorships have typically come from within the gaming industry, the rate of the network’s growing popularity has caught the attention of non-endemic brands—that is, companies who would not typically seek to market their product in a given field. This has led the food industry to become the most active category of Twitch sponsorship this year and the likes of KFC to snap up the platform’s top streamers.

The opportunity for non-endemic brands to be successful with Twitch sponsorship is more apparent than ever. With the platform’s consumers receptive to advertising and its biggest ambassador, mega-influencer Ninja welcoming collaborative sponsorships, it is no surprise that industries outside gaming sought representation not just at TwitchCon 2018, but beyond it as well. Below we feature a selection of the best non-endemic Twitch sponsorships.

Related Post: 5 Biggest Takeaways From TwitchCon 2018
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in blog, Branded Content With Influencers, Influencer Marketing, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

When Brands Sue Influencers: An Industry Wake-Up Call

When Brands Sue Influencers: An Industry Wake-Up Call

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Investigating Influencer Lawsuits & The Industry’s Growing Pains

Influencer marketing is a growing industry, with predictions that it will become a $5-$10 billion dollar market over the next 5 years. As with any rapidly growing industry, influencer marketing has endured a few teething problems, such as FTC violations and contract breaches, as people try to navigate the legalities. Over the last 18 months, there has been a spate of influencer lawsuits, too.

The FTC has made their position on deceptive influencer actions known. Influencers, marketers, and brands are now privy to the FTC expectations, regulations, and contract guidelines. However, there are still influencers and brands who try to skirt the FTC requirements.

The stakes are high. With large sums of money on the line for brands, they–and the FTC–aren’t letting influencers off easy. Macro-influencers often receive more than $50,000 for a single post, so it is vital that influencers play by the rules. When brands pay for a service, they expect influencers to do the work for which they have been paid. It should not be any surprise to see brands actively pursuing cases of influencer contract violation.

Related Post: What Constitutes An Influencer?: Definition, Qualities, & Tiers
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in blog, Branded Content With Influencers, Influencer Marketing, Social Media Influencers, Sponsored Content With Influencers

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