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The YouTube and Influencer Marketing Blog

The latest news and analysis of YouTube and Influencer Marketing For Top Brands,

YouTubers, Instagramers, Social Media Influencers, & Influencer Marketing Campaigns

Why Influencer Marketing Is Venture Capital’s Hottest New Market

Why Influencer Marketing Is Venture Capital’s Hottest New Market

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

Influencer Marketing Venture Capital Economy: The Current Marketplace

In 2018, 70% of marketers are reported to be boosting their influencer marketing budgets. Influencer marketing is predicted to be a $5-10 billion market by 2020.

With the astounding growth of social media channels (Instagram has reached 1 billion users and YouTube has 1.8 billion monthly users) and a general trend of declining TV audiences and revenue, influencer marketing is beginning to see the shift of billions of ad dollars.

While calculating return on investment (ROI) from influencer marketing initiatives has been challenging for marketers, a report by Tapinfluence indicated that influencer marketing ROI can be up to 11x higher than traditional advertising. However, there is still no universal consensus on the numbers or topic. That said, research by Activate found that 71% of surveyed marketers believe influencer marketing has helped them grow awareness, with 67% saying the practice has allowed them to reach a more targeted audience.

As the polls and surveys continue to be evaluated, interest around the topic trends, with searches for “influencer marketing” increasing almost 50-fold over the last five years.

With the potential influx of billions of dollars of annual ad spend, influencer marketing has also attracted the interest of venture capital. The influencer market is prime for investment from venture capital as there have already been a string of successful acquisitions and being blue ocean territory, there’s much technology to be built to funnel those billions of advertiser dollars. The space is much analogous to the shift to programmatic ad buying and ad technology (“Ad tech”) that started in the early 2000’s but started to attract serious venture capital in 2008 and later.

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in blog, Influencer Marketing, Influencer Marketing News

How Vloggers On YouTube Are Changing Influencer Marketing

How Vloggers On YouTube Are Changing Influencer Marketing

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How Vloggers On YouTube Are Changing Social Media And Influencer Marketing

Not everyone is a writer and not every idea is best expressed through the written word. Blogs held (and continue to hold) the promise of allowing anyone capable of stringing a series of words together to share their thoughts. Early on in blogging history, you needed more technical skills (e.g. HTML and CSS), but the introduction of platforms like WordPress and SquareSpace enabled many to start blogging with just a few clicks. Combined with an RSS feed, anyone could share their opinions and expertise with the world.

Vlogs—short for “video blogs”—are for those also interested in sharing their thoughts, advice, expertise, comedy, day-to-day life, and many other types of content in video form as opposed to written. Just like a blog is defined in part by its frequency of new and updated posts, “vlogging” implies regularity, that the creator behind the vlog or channel is publishing videos daily, weekly, or on some sort of schedule.

Just like blogging, vlogging has undergone an evolution over the last decade that has taken it from a wild frontier to a widely accepted and highly popular form of content (oftentimes replacing traditional TV programming) used by YouTubers, independent producers, and mainstream media alike. Not only that, vlogging is impacting the future of media in notable ways.

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in blog, Influencer Marketing, Online Video Marketing, YouTube Influencers

YouTubers Who Launched Their Career On Instagram

YouTubers Who Launched Their Career On Instagram

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

YouTube Stars Who Got Their Start On Instagram

Instagram Allows Influencers To Build An Audience

As Instagram has grown to become a community of more than 1 billion monthly active users, the mobile network has helped many social media influencers increase their online presence on its own platform and beyond. Instagram’s community-oriented features enhance discoverability and engagement, giving influencers a perfect platform to connect with audiences.
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in blog, Instagram Influencers, Online Video Marketing, YouTube Influencers

How Influencer Marketing Is Evolving With Shoppable Instagram Posts In 2018

How Influencer Marketing Is Evolving With Shoppable Instagram Posts In 2018

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

Creative Ways to Leverage Influencer Marketing Through Shoppable Instagram Posts

Instagram Has Changed the Way We Learn About Products

When it comes to online growth and engagement, few platforms come close to Instagram. Touting more than 1 billion monthly active users as of June 2018, and dwarfing rival Snapchat with its own Stories feature, Instagram has become a social media powerhouse. Hugely popular with Millennials and Gen Z, 64% of those aged 18-29 are using the platform.

rocky-barnes-hm-shoppable-instagram

Marketers have taken notice, shifting ad dollars from traditional venues like television to reach digital consumers online and through mobile apps. In the process, influencer marketing has grown to become a $1 billion industry on Instagram alone. With the recent launch of long-form video platform and YouTube competitor, IGTV, Instagram is poised to capture even more users and ad dollars moving forward.
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in blog, Branded Content With Influencers, Influencer Marketing, Instagram Influencers, Native Advertising With Influencers, Sponsored Content With Influencers

8 Fascinating Amazon Statistics To Know In 2018

8 Fascinating Amazon Statistics To Know In 2018

Subscribe to our industry digest newsletter: the latest authoritative marketing news, trends, and stats on social media influencers!

Top 8 Amazon Statistics Demonstrate Its Influence On American Spending

Over the course of the last year, Amazon generated $178 billion in sales. In recent years, the e-commerce giant known for its large selection, competitive prices, and fast shipping has expanded its reach outside of online shopping.

The Seattle company now offers digital content in the form of movies and television shows and bought the Whole Foods Market grocery chain for a reported $13.4 billion last year. More than ever Amazon is changing the way people shop, search online, and consume digital content. 

Learn 8 Amazon statistics relevant in 2018:

  1. 95 million Americans have Amazon Prime memberships.
  2. Amazon Prime members spend $1.4k per year on average.
  3. Consumers purchased over 100 million products on Prime Day 2018.
  4. 9 out of 10 consumer price check a product on Amazon.
  5. 43% of teens say that Amazon is their favorite shopping site.
  6. Whole Foods prices went down 43% after Amazon acquired the grocery chain.
  7. Amazon's ad spend was $3.4 billion in 2017.
  8. 2% of Echo owners have purchased a product via Alexa.

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in blog, Influencer Marketing, Influencer Marketing Statistics, Social Media Influencers

What Is Content Marketing? Definition, Comparison, & Examples

What Is Content Marketing? Definition, Comparison, & Examples

For the latest authoritative marketing news, trends, and stats on influencer marketing, subscribe to our industry digest newsletter! 

Content Marketing: What Is It, Why It's Important, & Best Examples

The phrase “content marketing” gets thrown around a lot, typically without much in the way of context or explanation as to what, exactly, it means. It sounds relatively straightforward — after all, content is, in some form or another, the driving force behind the majority of marketing efforts. But understanding what constitutes content marketing, what sets it apart, and how it overlaps with other types of marketing is vital to using it effectively.

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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Examples, Native Advertising With Influencers, Online Video Marketing, Social Media Influencers, Sponsored Content With Influencers

The Biggest Influencer Marketing Acquisitions: Agencies, MCNs, And More

The Biggest Influencer Marketing Acquisitions: Agencies, MCNs, And More

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Influencer Marketing Acquisitions: The Biggest Partnerships & Mergers Between Agencies, MCNs, And Startups

Over the past several years, influencer marketing has been used by both small and large companies to promote a variety of messages across a huge range of online and mobile audiences. The industry’s growing success has resulted in an avalanche of influencer marketing acquisitions by companies looking to capitalize on the buzz and utility of this personalized outreach tactic.

Since 2013, U.S. Google searches for the term “influencer marketing” have increased nine-fold (9x) as more and more marketers have invested in what is projected to become a $5-10 billion industry by the year 2020. The crowded and complex space has spawned industry specialists, such as influencer marketing agencies and multi-channel networks, that help brands navigate everything from finding the right influencer, to designing campaigns, to reporting on final results.

As digital marketing grows in popularity and traditional advertising outlets decline, influencer marketing acquisitions haven’t just pointed a transfer in ad dollars, but a larger shift in the way a number of businesses are viewing the current and future media landscape.
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in blog, Influencer Marketing, Influencer Marketing News, Influencer Marketing Top Lists

Instagram Marketing Case Study: Chase Sapphire Markets To Millennials

Instagram Marketing Case Study: Chase Sapphire Markets To Millennials

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Instagram Marketing Case Study: Chase’s #SapphireOnLocation Credit Card Campaign

With tiers such as gold, platinum, titanium, and black, the financial industry has turned credit card ownership into a symbol of one’s status. Combined with perks such as miles, points, cash back, and discount offers, certain consumers have even developed a kind of loyalty to their credit card brand. Traditionally, however, this excitement has not translated to younger spenders. That is, until the Chase Sapphire card.

The Sapphire line has been uniquely popular among millennials. Here, praise can be attributed to a team within JPMorgan that has looked to transform the mundanity of credit cards and point-earning into something more relevant to today’s spenders. Competing for attention in this space, however, have been prominent card companies like American Express that have conducted targeted outreach with younger consumers through their #AmexAccess campaign at events like Coachella.

In the case study below, we’ll take a look at how Chase used Instagram influencers to broadcast this message through their #SapphireOnLocation campaign.
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in blog, Branded Content With Influencers, Influencer Marketing, Influencer Marketing Case Studies, Instagram Influencers, Sponsored Content With Influencers

6 Reasons Influencers Should Think Twice Before Joining A YouTube Network

6 Reasons Influencers Should Think Twice Before Joining A YouTube Network

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.

Thinking Of Joining A YouTube Network? Here's What You Should Know Before Signing

YouTube has over 1 billion users and streams more than 1 billion hours of video per day. YouTube’s success is due largely in part to its extensive list of creators. Known as YouTubers, these creators range from amateur vloggers to professional online stars who are some of the most influential voices on the internet. In kind, YouTube has paid out $2 billion to its creators since 2007.

For video creators interested in growing their channel and possibly securing brand deals, joining a YouTube multi-channel network is one of several different ways to make money as a YouTuber. However, the decision of whether or not to partner with a network isn’t always as straightforward as it may appear. Below, we’ll take a look at some of the pros and cons of joining YouTube networks.

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in blog, Influencer Marketing, Influencer Marketing News, Instagram Influencers, Social Media Influencers

Case Study: Budweiser Sponsors The FIFA 2018 World Cup

Case Study: Budweiser Sponsors The FIFA 2018 World Cup

For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter!

Instagram Influencer Marketing Case Study: Budweiser Sponsors The FIFA 2018 World Cup

Budweiser is one of the most recognizable beer brands in the world. Owned by Anheuser-Busch InBev (AB InBev), the multinational beverage conglomerate, Budweiser has a long history of sponsoring sports franchises, professional sporting events, and individual players. Past Budweiser sponsorships include the National Football League, British Basketball League, NASCAR, and Super Bowl.

A post shared by Rudy Mancuso (@rudymancuso) on

Budweiser premiered an international influencer marketing campaign to tie into its sponsorship of the 2018 FIFA World Cup Russia. FIFA and Anheuser-Busch InBev have a longstanding partnership dating back to the World Cup in 1986; Budweiser will also be the official alcohol supplier of the 2022 FIFA World Cup Qatar. The beer brand partnered with YouTube stars, professional soccer players, and media personalities to create branded reaction videos on Instagram.
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in blog, Branded Content With Influencers, Influencer Marketing Case Studies, Instagram Influencers, Online Video Marketing, Sponsored Content With Influencers, YouTube Influencers

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