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If it wasn’t enough to be searched on YouTube nearly as much as Beyoncé or be the second most popular search after music, top YouTube influencer PewDiePie will now have his own multi-channel network (commonly abbreviated as “MCN” or YouTube MCN) by way of Disney-owned Makers Studios. In 2014, Disney purchased Makers Studios (also a multi-channel network) for a sum total of nearly $1 billion dollars ($500 million in cash and stocks with an additional $450 million performance bonus).
Essentially a multi-channel network within another MCN, Revelmode will be headed by top YouTuber and gamer, PewDiePie, as the newest YouTube network’s creative director. At 26, PewDiePie (who’s real name is Felix Kjellberg) is best known for his unique commentary style on “Let’s Plays” (a popular type of YouTube gaming format) and humorous “vlogs” (video-blogs). Forbes recently profiled PewDiePie as the richest YouTuber millionaire of 2015. To date, PewDiePie’s YouTube channel has close to 42 million subscribers, nearly 11 billion total video views, and his most popular YouTube video “A Funny Montage” has over 71 million video views.
Here’s what you can expect from YouTube star PewDiePie’s new multi-channel network, Revelmode:
In the video above, PewDiePie relates that his new multi-channel network will feature primarily feature original video content, with emphasis on philanthropy, game development, and “really anything that’s awesome in the eyes of the fans.” Additionally, the video description notes “commercial partnerships, and merchandise for fans and future creators.”
Revelmode launches with 9 total top YouTubers (including PewDiePie). Revelmode’s initial YouTuber network lineup includes:
Combined, these 9 YouTubers have a subscriber audience of 76.8 million. With 41.6 million subscribers, PewDiePie’s channel accounts for 54% of the new multi-channel network’s audience base. Revelmode launches complete with its own branded Twitter, Facebook, and YouTube channel pages. According to each video’s description, Revelmode will reach an audience of “over 100 million passionate followers across platforms like YouTube, Twitter, Instagram and Vine.”
The squad! pic.twitter.com/XMLm4nOUlO
— Revelmode (@revelmode) January 15, 2016
For a detailed look at the pros and cons of YouTube MCNs, check out our article here. To learn how YouTube MCNs compare to influencer marketing companies, see our post “Influencer Marketing Companies: The New YouTube MCN?”
Founded in 2011, Mediakix is the leading influencer marketing agency & network for the world’s best brands across all industries including Fairmont, Blue Apron, Sleep Number, NatureBox, Shiseido, Hallmark, KeVita, New Amsterdam, and many others. We help companies ideate, strategize, and execute high ROI influencer marketing campaigns across YouTube, Snapchat, Instagram, blogs, podcasts, and other emerging channels. If you are interested in learning more about influencer marketing, please check out our free whitepaper guide or contact us here.