In the world of YouTube, beauty reigns supreme as one of the platform’s top categories. Sharzad Kiadeh is a Los Angeles-based YouTuber who produces content on YouTube and on a personal blog. She hosts the YouTube channel The Mom’s View which centers around women’s issues and parenting. Her personal blog, LuxLyfe, covers everything from beauty, food, travel, and other such lifestyle categories. Recently, Kiadeh has embarked on a new initiative as a co-host on SASS, a brand new beauty series on Mixed Makeup, a YouTube beauty channel. Here she takes on offbeat beauty trends and treatments in the Los Angeles area.
In the following interview, Sharzad shares how she started on YouTube, a wealth of insight on being a YouTuber, and how she transformed her passion for beauty to reach hundreds of thousands of followers.
Read Sharzad Kiadeh’s interview to learn her outlook on the YouTube influencer marketing industry, tips and advice for bloggers, and brands looking to partner with influencers for sponsored content campaigns.
How did you get started vlogging?
I started creating online content (videos/blogs) exactly 4 years ago because I was sick of being a makeup artist and I wanted to do something else with my life. I had no idea what it meant to be part of the online community or how to make a career out of it. I just knew it was a world I wanted to be a part of. I was so drawn to the idea of creating any kind of content I wanted, anytime, anyplace. It was (and still is) so exciting to be a part of this booming industry.
What was your first vlog post?
I think my first video was either a healthy cocktail recipe or a healthy sandwich recipe. Either way, it was terrible! Bad lighting, no editing, and I was probably talking too fast. You gotta start somewhere!
What was your breakout moment?
I feel like I’ve had several mini breakout moments throughout my 4 years of being online. The first time I got paid to create a video was SO exciting for me. It was then that I knew I could make a career out of making YouTube magic if I hustled hard enough. Within a few months of creating content I had year long brand deals with Burke Williams Day Spas and a travel app called Room77.com (both of which I went after and pitched). Another breakout moment was when I was asked to be the host of The Mom’s View — a popular online talk show produced by Maker Studios targeting women and moms. There have been tons of other “pinch me” moments along the way, and I’m always excited for more!
Has anything you’ve created gone viral?
Nothing on my channel has gone viral. My “Fish Pedicure” video continues to get lots of interesting engagement (aka HATERS!) and has been growing consistently over the years. On The Mom’s View we’ve had several videos hit over a million views, which is super exciting!
Sharzad Kiadeh’s “Fish Pedicure” YouTube video
The Mom’s View Jingle Bells Parody
How has vlogging changed since you got started?
People know what it is now! Well, not everyone, but definitely more people. When I started, I would have to explain what YouTube was. Most people assumed it was only for cat videos and dancing babies. Overall, I think people take it way more seriously now. Yes, it is an actual job. Yes, I make money.
Where do you see vlogging evolving?
I think it’s just going to keep growing and growing! There is a huge shift in where brands are spending their advertising dollars and a large portion of it is for online campaigns. The production values are getting better and better for online content and there’s more money in digital every year. YouTubers seem to have more of an authentic vibe when selling a product than a celebrity. I would rather take advice from a beauty guru on Covergirl makeup, than buy it because Sophia Vergara is the face of it. We all know she’s not using Covergirl! Point being, it’s not going anywhere.
What’s on your list of daily reads?
I love Tubefilter because it gives me up to date info on what’s going on in the online space. I love knowing what Influencers got TV deals, or wrote books or launched products or made millions. It’s inspiring to know that there are endless possibilities with cyber fame!
How do you keep up with social media?
The best way for me to keep up is by picking my favorite platforms and focusing on them. For example I suck at Snapchat, but I’m obsessed with Periscope. I can’t be on everything and that’s okay. I just pick my favorite social outlets and focus on them. It’s also extremely important for me to take regular digital detoxs where I don’t check social media for an extended period of time. It’s easy to get wrapped up in what everyone else is doing and I’m a firm believer in stepping away to enjoy real life.
If you had more time, what would you do more of?
That’s easy, SLEEP. All I do is think about sleeping. I have a one-year-old son who prevents me from my much-needed rest, but one day I hope to sleep past 6:30am.
What advice would you give to a YouTuber just getting started?
Be consistent. Don’t let a week go by without uploading something to your channel. Don’t get caught up in being a perfectionist. Done is better than perfect! Don’t be afraid to put yourself out there. Yes, YouTube is saturated with content but that doesn’t mean that there isn’t room for another fresh face with a great personality!
What’s your advice to brands looking to build a campaign or partner with YouTubers?
I would tell brands to trust the YouTubers they’re working with to create content that’s best for their channel. It’s their audience and they know how to speak to them. I think a brand can still get their message across without being too obvious. It’s all about trust and communication!