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With over 500 million active users and the highest engagement rates of any social media platform, Instagram has become a bonafide cultural phenomenon, replete with its own terminology, norms, and celebrities (called “Instagrammers“). To help companies market to the platform’s massive user base and leverage the popularity of Instagram’s digital stars, Instagram influencer agencies now provide brands with expertise, professional connections, and exclusive, in-depth industry knowledge.
Simply stated, Instagram influencer agencies help connect brands with Instagrammers and facilitate the creation, implementation, measuring, and promotion of brand sponsored advertising campaigns on Instagram. Some of an Instagram influencer agency’s most notable responsibilities include:
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Because Instagram influencer agencies have experience working directly with Instagram’s biggest digital stars, these companies are adept at creating engaging campaigns, leveraging influencer marketing tools, and effectively communicating with Instagrammers to help brands achieve their marketing goals and enjoy high campaign ROIs.
Unlike traditional advertising agencies, PR firms, and other digital marketing companies, Instagram influencer agencies maintain long-standing relationships with top Instagrammers and know which social influencer (or group of influencers) will help brands reach their goals. Today’s best influencer agencies are also flexible and keep up-to-date with Instagram’s most recent changes, innovations, trends, and anything else that may favorably or unfavorably affect campaign success.
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Instagram influencers not only command the attention of millions of social media users, their content—be it aspirational, inspirational, informative, or simply just sincere—also has the ability to sway purchasing decisions and drive consumers to take a specific action. By partnering with social media stars to create sponsored content, brands gain access to an influencer’s followers, increase overall exposure, and establish a positive brand identity in the eyes of social media audiences.
Because Instagram influencer agencies are well-versed in social media advertising methods and knowledgeable when it comes to working with top Instagrammers, these companies function as a vital link between brands and influencers.