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“A lifestyle blogger writes, creates, and publishes (multi)media content on various aspects of their daily lives.”
A lifestyle blog is best defined as a digital content representation of its author’s everyday life and interests. A lifestyle blogger creates content inspired and curated by their personal interests and daily activities. As such, lifestyle blogs are oftentimes highly personalized to the author’s location, life stage and experience. For instance, a former food magazine editor, married, in her mid-30s with a 1-yr old child residing in Nantucket will blog on vastly different categories than a single, 24-yr old lifestyle blogger living in San Diego, who designs bikinis for work. Both are considered lifestyle bloggers, but there will be little if no overlay in their lifestyle blog content.
Lifestyle bloggers share a broad variety of content centered around and inspired by their personal lives — most notably family, home, travel, beauty, food, recipes, fashion, makeup, design and decor. This style of broad content sharing inspired directly from their lives differs drastically from fashion blogs, mom blogs, and other more segmented, niched blogs in that they tend to always share a wide mix of content across other blog categories.
Because of their audience reach, lifestyle bloggers are prodigious social influencers as well, commanding large influencer outreach across social influence channels such as Facebook, Twitter, Instagram, and other emerging social media channels.
Many top lifestyle bloggers trace their origins back to a single niche or category (i.e. make-up, fashion, baking). As their viewership, audience reach, and affinity increase (the demand), these once niched bloggers expand their blog content verticals (the supply) in order to share more and more of their personal lives with avid fan followers who fell in love with their original blog content.
A well-established beauty blogger (who is also an avid fitness enthusiast and staunch Paleo advocate) may choose to add her daily fitness workout routines and favorite Paleo recipes to her current DIY make-up tutorial efforts in order to not only further engage with her audience, but also to increase her branded content sponsorships and social influencer marketing opportunities. Furthermore, as top lifestyle bloggers advance through different stages of their lives, many will chronicle their journeys with parenting, family life, and travels.
What began as a fashion influencer blog or beauty blog has now become a lifestyle blog seamlessly integrating and touching upon everyday life topics ranging from cooking to family activities to home design and travel.
Lifestyle blogs are digital “word-of-mouth” communities that provide exceptionally rich levels of interconnectivity and an ideal environment for powerful online brand advertising. Consumers look to top lifestyle bloggers for the latest must-haves, trends, lifestyle direction, and product recommendations.
The best branded content and sponsored posts result from creative, organic integrations between the brand and right lifestyle blogger. In conjunction with their blog journey and development, top lifestyle bloggers also amass engaging and loyal followings across multiple social media networks (YouTube, Facebook) and microblogging platforms (Twitter, Instagram, Snapchat, Vine). Given the right marriage between brand product and lifestyle blogger, a blogger’s influencer outreach offers the sponsoring brand exposure, promotion, and awareness to their interactive digital audience.
Because of the highly target nature of their audience and demographic, lifestyle bloggers are in increasing demand for advertiser partnerships, sponsorships, and sponsored content. Target, Gap, Method, Blue Apron, and NatureBox are just a handful of the hundreds of innovative brands partnering with these prominent digital influencers.
Cupcakes & Cashmere by Emily Schuman — Fashion, Food, Beauty, Decor, DIY for At Home, Style, and Paper Goods
Love Taza “Rockstar Diaries” by Naomi Davis — Family, Food, Travel, NYC
Bleubird by James Kicinski McCoy — Fashion, Food, Beauty, Travel, Family
Cup Of Jo by Joanna Goddard — Style, Culture, Motherhood, Travel, Food & Life
The Skinny Confidential by Lauryn Evarts — Beauty, Fashion, Fitness, Home, Travel, Wellness, Wedding
A Beautiful Mess by Elsie Larson & Emma Chapman — Food, Home, Tips, Crafts, Style