Within the past week, the ad-free social media app Vero has taken the internet by storm. Though the app launched in 2015 it remained relatively quiet until February 28, 2018, when it added upwards of 500,000 users in 24 hours.
Vero aims to alleviate the pain points of today’s most popular social media platforms, namely by avoiding non-chronological newsfeeds, data mining of personal information, and ads. Whether the hype surrounding the platform leads to long lasting popularity remains to be seen.
In the following post, we’ll break down the most notable Vero statistics that marketers should know and provide the most up to date Vero information as it becomes available.
As of March 1, 2018 Vero reportedly has over three million registered users, tripling its user base in just a day. Vero originally announced that it would be free for life to only its first one million users, a milestone it reached in late February. However, due to the sudden influx of users joining the app, Vero has extended the complimentary offer to all new users until further notice.
A statement on the app’s website reads, “…given the service interruptions, we are extending that offer to all new users until further notice.” Eventually, Vero plans to charge users a nominal subscription fee in order to remain ad-free.
Related Post: What Is Vero? Users, Growth, History & More
Before February 28, 2018, Vero had garnered 600,000 downloads across the Apple App Store and Google Play Store during its lifetime. In the span of 24 hours, the app added 500,000 users, doubling its user base overnight.
Along with its explosive user growth, Vero has encountered its fair share of software problems. Many have reported difficulty registering for the app or publishing a post.
Vero arrived in the Apple App Store in December 2015 and briefly reached the #45 spot in the store’s social networking category, but quickly fell out of the top 1,500 apps. In a matter of four days (from February 22, 2018 to February 25, 2018), the app has moved from the #566 to #1 in the social networking category.
As of March 1, 2018, Vero sits in the #3 spot for social networking apps in the Apple App Store. Vero also looks to be incredibly popular among Android users. Within the Google Play Store, the app occupies the #3 spot for free apps.
In the last 30 days, Google searches for the term “Vero” have increased by around 630%. Search interest in the term demonstrates an especially large spike during the last week of February, when Vero saw its largest surge in popularity.
According to Forbes, on February 28, 2018, Vero was downloaded more than any other social media app in 18 countries. Among social media apps, Vero was the most popular in the U.S., the UK, Spain, France, and more.
Vero’s growing user base is reportedly predominantly millennial and male. Interestingly, its current demographic largely reflects the major entities and public figures already on the app.
Related Post: The Top 10 Millennial Marketing Statistics To Know
Vero founder and CEO Ayman Hariri has said that he plans to fund Vero himself apart from investments from a few “family and friends.”
However, according to Crunchbase, the app has raised a considerable sum. The database lists a funding round of $25,000 in January 2012 and another $4 million raised in June 2017.
Vero’s founder is worth an estimated $1.33 billion, which could spell good fortune for the app’s future. A portion of this was inherited from his late father, who was assassinated during his term as the Prime Minister of Lebanon.
Many are skeptical of Hariri’s latest venture due to his controversial past. Hariri’s family owned one of Saudi Arabia’s largest construction companies, which shut down in 2017 following riots over missed paychecks.
Vero is trending across social. On Instagram alone, more than 540,000 posts include the hashtag #vero. Regular users, social media influencers, and businesses are all using the hashtag to either promote their newly registered Vero accounts or discuss the app.
Just as Vero’s growing user base is predominantly male, the app’s team looks to be as well. On its website, 23 employees are listed, ranging from designers to engineers to founders. The only female employee listed is a Customer Support specialist.