UPDATE April 5, 2019 — The video game community was one of the first corners of the content market to adapt to and adopt livestreaming in earnest. With a community that’s ultra-engaged and an interest that lends itself to a shared experience (even with those who aren’t playing), livestreaming has become a massive part of the gaming world.
Twitch is the primary home for many broadcasters and viewers with gaming interests, but its offers extend beyond gaming, too. In order to outpace its rival, YouTube, Twitch has taken the gaming and livestreaming world by storm. And with an audience that approaches 15 million daily, Twitch presents an incredible opportunity for engagement with a different kind of influencer operating in a different space and connecting to a different audience.
Below is a roundup of the top Twitch stats that marketers need to know:
Though it has its share of competitors with the livestreaming offerings on Facebook and YouTube, Twitch has a firm hold on a major portion of the gaming community. Its users are deeply engaged and loyal, with millions of them spending upwards of 20 hours per week on the platform. There’s incredible opportunity for advertising with Twitch, particularly for advertisers looking to reach Millennial males. Here are the key Twitch stats that marketers need to know.
The top-earning Twitch streamers rake in millions in revenue each year. As the platform grew to offer more creators lucrative endeavors, the number of revenue-earning Twitch streamers in the U.S. increased to about 9,800 in 2017—a 59% increase from 2016. These Twitch streamers also generated an estimated $87.1 million—a 30% increase year-over-year. This means the top 10 Twitcher creators are responsible for around 23% (or $20 million) of the revenue generated by Twitch streamers.
Since early 2017, Twitch’s daily active user number has grown nearly 5 million. Now, Twitch boasts 15 million daily active users on its platform. Of those, 220,000 are Twitch Affiliates and 27,000 are Twitch Partners.
Every day, Twitch draws nearly 10 million active users to its ecosystem, made up channels, streams, and communities. If Twitch’s daily active user base lived in a single city, the population would be about the size of New York City and Chicago combined.
In an effort to continue boosting viewership and inspire viewers to interact and discover new games, over 2.2 million broadcasters share their games live each month on Twitch.
A pivotal part of Twitch’s success is its creators. Each month, over 2 million streamers create live content for viewers. Twitch is the foremost platform for gamers and gaming culture, but not all of the livestreamed content on the platform is gaming focused. There are streams for everything from artists painting and illustrating to musicians putting on live-streamed shows.
Related Post: The Top Female Gamers On YouTube To Follow
In less than a year, the number of Twitch Partners increased by 10,000 to reach 27,000. That’s out of nearly the same amount of monthly streamers.
Twitch’s Partner Program is made up of Twitch’s most popular broadcasters and is the avenue through which broadcasters can start monetizing their streams. Partners have the opportunity to share in advertising revenue and make all or part of their streams open to paying subscribers. There’s also an opportunity for Partners to create and sell merchandise through Twitch’s “Teespring Program.”
[Tweet “Twitch creators streamed 355 billion minutes of content in 2017, increasing watch time 22% YoY.“]
In 2017, Twitch viewers watched 355 billion minutes of video content. Additionally, Twitch clocked over 50 billion more minutes of watch time in 2016 compared to 2015. The 292 billion minutes of content consumed in 2016 represented a 20% year-over-year increase in watch time.
2015 topped out at 241 billion minutes streamed. That’s enough time to walk from Earth to the Moon over 1.8 million times. Now the numbers are even more outstanding, with the 9.7 million users that show up to Twitch every day watch an hour and 46 minutes of Twitch content each. That’s a lot of time spent on Twitch.
We know that Twitch draws almost 15 million active users every day, but drawing them at the same time is another matter entirely. Twitch’s record for viewers tuning in at the same time (albeit to different streams and content) is over 2 million. That’s more livestreams than Super Bowl 51.
In 2017, Twitch users streamed over 4.3 million hours of content in just 47 days. That’s over 260 million minutes, meaning that Twitch is well on its way to shattering 2015 numbers.
Surpassing the previous streaming champion, League of Legends, Fortnite has emerged as the most streamed game on Twitch. While Fortnite has dethroned League of Legends, the two games together attract 1.2 billion more viewers than the top 10 games combined.
Gaming makes up the majority of Twitch’s streams, and the most popular game among them is League of Legends. There are tens of thousands of games on Twitch, but a few heavy hitters make up large swaths of the streaming traffic. Other popular games include Destiny, Overwatch, FIFA, Hearthstone, and Minecraft.
More recent numbers suggest that Twitch’s users spend a little over an hour and a half consuming video content each day. The average 95 minutes a day that Twitch daily active users spend watching live gaming contributes to the highly interactive network of gamers and spectators.
Twitch’s users are super engaged and spend a lot of time on Twitch, with almost half of them spending 20 hours or more on the platform every week. According to Nielsen, the average American watches 4.3 hours of television per week, meaning that among its most dedicated users, Twitch nearly surpasses time spent watching TV.
Twitch’s core demographic is largely male, primarily under the age of 50. With 81.5% male and 55% ages 18-34, Twitch’s predominantly Millennial male audience makes the platform an enticing advertising avenue. Because Twitch’s users are so engaged and spend so much time on the platform, there’s a massive opportunity for advertisers looking to communicate with Millennial males, specifically.