TikTok is currently the fastest growing social media app with over 2 billion downloads, and monthly user engagement rising over 70% thanks to catchy and viral videos from top TikTok influencers.
TikTok once presented itself as an experimental trend for marketers looking to connect with Gen Z users, however the last year of impressive growth has established TikTok’s place as a top social media app and key influencer marketing channel.
While communities on TikTok like Dance and Entertainment currently dominate, niche categories such as Life Hacks/Advice, Recipes, and Home Renovation are quickly growing with over a billion hashtag views each.
Growth in these sectors show that TikTok has undoubtedly become a video destination for informative content, learning, and more:
Since 2018, TikTok has invested heavily in its advertising appeal and the recent launch of the TikTok Creator Marketplace aims to facilitate campaigns by allowing brands to search for top TikTok influencers.
TikTok’s differentiating factor as a social media channel is its inherent ability for any user to go viral; however, this also makes finding influencers with an impactful return on investment quite difficult. We have composed a list of 143 top TikTok influencers (ten in each of the main eleven categories), who are worth exploring.
Together, these 143 influencers reach nearly 1 billion users (964 million) which is more than three times the population of the United States or nearly 14% of the global population — for perspective.
While we have listed some of the biggest influencers on the app, we are also including up & coming influencers for each category. Although high follower count often correlates with high exposure, brands are also seeing high-performing TikTok campaigns using smaller-scale influencers.
In July, GT’s Kombucha launched the #UnitedWeDance Challenge with six influencers with follow counts under 300K. The campaign reached 1 billion views in the first 48 hours and has since amassed more than 2.6 billion views.
As the sphere for TikTok influencers becomes increasingly competitive, determining the influential creators who are dominating their niches will be vital for campaigns to succeed. Here is our list of the 143 biggest and up & coming TikTok influencers to watch for:
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At 46 million followers on TikTok alone, Zach King is one of the most recognizable social media entertainers. His eye-catching digital magic tricks make him a TikTok favorite, and the talented influencer saw an increase of 15 million followers within just 10 months. Brands have long taken notice of Zach’s ability to captivate his audience with cleverly edited videos. Chipotle, BMW, KIND, Jumanji, are just a few of the top brands Zach has creatively partnered with.
Dixie D’Amelio is the big sister of TikTok’s biggest star, Charli D’Amelio, and creates videos with her as part of Hype House. In addition to dance videos, the older D’Amelio sister has distinguished herself as a singer, releasing the single “Happy” in July 2020. Her 30.5 million followers have made her popular with sponsors like Hollister and Coppertone. She is also a brand ambassador (with Charli) for a new youth-focused line of cosmetics from Morphe.
There are few stars that have embraced TikTok with the enthusiasm of singer Jason Derulo. Jason jumps into challenges, comedy skits, pranks and duets. He isn’t afraid to look ridiculous and seems genuinely excited about creating content. Jason now has over 27 million followers and 497.7 million likes for his posts.
Teen dancer, singer, actress and pop-culture figure Jojo Siwa first landed on the map through the reality show Dance Mom’s. Her booming career as a YouTuber has led to appearances on The Masked Singer and Keeping Up With The Kardashians. Her TikTok is a candy-colored fantasia of dancing and dueting and her energetic persona has attracted 26 million followers and over 889 million likes.
Rolf Jacob Sartorius made his first anti-bullying Vine at age 11. He grew in popularity from there to become a well-known singer and social media personality. Now he’s hanging out on TikTok with famous friends like Baby Ariel. Sponsors like Skechers have taken notice of his loyal fan base.
Influencer Liza Koshy got her start on Vine posting short, comedic videos. While she gained traction as a successful YouTuber and member of David Dobrik’s “Vlog Squad”, TikTok recently became her largest platform with over 22 million followers. Her hilarious twist on lip-syncing and dance challenges have instantly led her to a huge following on the app.
Jason Coffee loves to get his family involved in making videos. The Coffee crew started out on Vine and now they take on challenges, do duets, and generally have fun on TikTok. Jason has 20 million followers and sponsors such as Subway.
This Barcelona-based photographer uses TikTok to show off his colorful outdoor snaps. His videos also include behind-the-scenes footage showing how he got each great shot. Jordi has attracted millions of followers and regularly scores over a million likes. He also has strong Instagram (2.7 million) and YouTube (609K) followings.
Hannah Stocking made her name doing funny skits, but she also acts and hosts TV shows. Hannah’s brand of self-deprecating humor endears her to audiences on TikTok to the tune of 14.4 million followers. On TikTok you can find her collaborating with other star influencers like Jason Derulo and Lele Pons.
Digital content creator Rebecca Zamolo has over 17 million followers across her four YouTube channels. Most of her TikTok videos are centered around comedy, cosplay, and feature snippets of her “Game Master” YouTube challenges. She now tops over 13 million followers on TikTok.
Adam has used his funny sketches to create a multi-channel comedy career. In addition to his 7.5 million followers on TikTok and 2.3 million followers on Instagram, Adam appears on Comedy Central’s spoof “Pitch Please.” The funnyman has paired with high profile sponsors like Snickers, and fellow funny influencers like Hannah Stocking to get 127.2 million likes.
Brittany’s memorable face has turned her into a TikTok success story. Brittany went viral with her dramatic reaction to a kombucha drink on Twitter and now she’s famous for being herself on TikTok. Her expressive duet reactions are especially on point. Sponsors such as Kroger and Chipotle have taken notice and partnered with Brittany for major campaigns.
Brandon makes impossible-to-believe TikTok videos using special effects, then makes how-to videos giving away his secrets. His videos have even caught the eye of other special effects influencers like Zach King, who did a commentary on Brandon’s Zoom video spoof.
In March 2020 Charli D’Amelio surpassed Loren Gray to become TikTok’s most-followed creator. Charli started creating TikTok content in June 2019 but shot to viral fame and TikTok history due to her coordinated dance moves. In a partnership with P&G, Charli initiated the #DistanceDance challenge. The video now has over 193 million views making it the most viewed TikTok video ever.
Addison Rae Easterling blew up on TikTok after her dancing videos with her mom Sheri went viral. The Louisiana born star is a former Hype House member and has scored major brand campaigns on TikTok with Chipotle, Bounty, American Eagle, and CoverGirl. The coronavirus lockdown sparked an unlikely friendship between Addison and Kourtney Kardashian and the pair have since dominated TikTok with their viral skits.
The Lopez Brothers – Tony & Ondreaz
The Hype House brothers are famous faces across TikTok due to their smooth moves. Between their coordinated dancing, famous friends, and party atmosphere these brothers have gained a combined 38 million followers and 1.6 billion likes.
Michael Le, known as Just Maiko is one of the original TikTok dance stars. With time, talent, and diligence he has amassed 32.9 million followers. Just Maiko leveraged his success to co-found a new TikTok collective, Shluv House. His videos with Shluv House feature dancing down escalators, pulling pranks, and dancing of course. Just Maiko has attracted big sponsors like Skechers, Mucinex, HBO Max, and Motorola.
16-year-old TikTok star Mackenzie Ziegler originally appeared on Dance Mom’s with her famous sibling Maddie. While her TikTok is filled with mostly dance videos, she is also a prominent singer, actress and model. Mackenzie has released two albums and toured with singer Johnny Orlando, plus made appearances on several TV shows including Dancing with the Stars.
Zoe Laverne, a popular TikTok influencer from Indiana, posts lip-sync and dance videos on the platform. Zoe became a popular creator back when the app was still Musical.ly and gained verification status in 2017. She enjoys interacting with her 16+ million followers by answering fan questions in the comment sections of her videos.
The Rybka Twins – Teagan & Sam
Sam and Teagan Rybka are twin acrobats and dancers from Australia’s Got Talent. They quickly garnered more than 11 million followers on TikTok with their synchronized gymnastics and contortionist routines. The creative twins were among the first wave of TikTok influencers to monetize their following by partnering with athletic brand Gymshark as ambassadors. They frequently collaborate with fast-fashion brands and recently campaigned with Depop, Houseparty, and L’Oréal Paris.
Influencer Sofia Wylie made her name on Disney’s Andi Mack and High School Musical the Series. Now she takes on the latest dance challenges on TikTok. The bubbly young performer has racked up 7.7 million followers, well ahead of her 2.1 million Instagram followers. Recently she partnered with Safeguard for their #SafeguardSplash hand washing campaign garnering 1.4B billion views.
Singer/dancer Montana Tucker teams up with her famous friends (like fellow Shots Studio celebrity Lele Pons) to make dance videos that set the trends. Brands have taken notice, giving her sponsorship deals for Walmart’s Black Friday #DealDropDance campaign, Dorito’s Super Bowl #CoolRanchDance, and Bounty’s summer #QuickerPickerUpper challenge.
So You Think You Can Dance fan favorite tWitch brought his hip-hop moves to TikTok in 2019 and entertains over 3 million followers. The all-star posts dance challenges with fellow TikTok creators and melts fans’ hearts with his family dancing videos. He and his wife went viral during the Black Lives Matter protests posting a somber “Check Your Privilege” clip that has reached over 3.4 million views.
Jordan Noelle Ray
Jordan Ray is a TikTok influencer known for her cool moves and easy-to-follow tutorials. Most of Jordan’s videos feature a quick dance set outside, along with graphic overlays that describe each step. Despite her acclaim as a dancer, her earliest TikTok videos were comedies. In a matter of months she had gained 909K followers. She recently took part in a #UnitedWeDance campaign for GT’s Kombucha.
Haley Sharpe uses theatrical makeup, visual effects, and quick edits to make her videos pop. Most of the dancing fun happens in front of her shower door. Haley has grabbed 1.7 million followers, and fellow influencer Tommy Harley (91.5K followers) called one of her bathroom grooves an iconic TikTok moment.
Trained dancer and choreographer Josh Killacky has got moves. With 630,000 followers Josh has a notably smaller follower count to already have so many brand collabs under his belt. He has recently partnered with 7-Eleven, Olly Wellness, and Fruit By The Foot to name a few. He routinely performs dances with other popular creators like @montanatucker, @sarati, and @thewilkingsisters.
Brent Rivera conquered Vine and YouTube and now has millions of followers on TikTok. This veteran social media star loves pranking his sister Lexi Rivera and doing skits with friends. In 2019 he was nominated for a Teen Choice award as Male Choice Web Star. His popularity and good looks have attracted sponsors like NYX Cosmetics and Softsoap.
Gilmher Croes, a huge star in his native Aruba, teams with his brother Jayden to bring on the funny. You can catch them lip-syncing, dancing, or just being silly any day of the week on TikTok. Their individual TikTok accounts have netted over 50 million followers combined and their shared YouTube channel has over a million subscribers. Fashion Nova and Sketchers are two of Gil’s recent TikTok sponsors.
Stokes Twins – Alan & Alex
The Stokes Twins dance in-sync, dress in-sync, and know how to pull off a prank in-sync. They also partner with other famous influencers like Brent Rivera. The fun-loving duo regularly score over 4 million views on their TikToks.
Dobre Twins – Lucas & Marcus
Funny skits, ridiculous pranks, and lots of back flips have brought Lucas and Marcus Dobre fame few can match. The teen twins got their start on Vine with their older brothers, then became original members of Jake Paul’s Team 10. They broke out on their own and found success on TikTok, attracting sponsors like AT&T and HBO Max.
Jay Croes is half of the Aruban super-duo with his brother Gil Croes (27.9 million followers). Jay and his brother post silly dances, lip-syncs, and skits, and they do it with a smile. Jay numerous sponsors, including movies like “Trolls World Tour” and “The King of Staten Island.”
Lauren Godwin has her makeup on and is ready to get funny. This Houston Texas native loves to prank her partner Sebastian Bails with chaotic stunts you may not want to try at home. A broad range of sponsors have taken notice, like e.l.f. Cosmetics, Chipotle, LG, and IHOP.
One of social media’s favorite Gen Z stars, David Dobrik has taken TikTok by storm. He works with an ensemble of other funny folks, the Vlog Squad, to create skits, do challenges and play pranks. TikTok named his elephant paste challenge the number one viral video of 2019 with 7.5 million likes and 180 million views. David’s large fan base has earned him sponsors like Chipotle, Bumble, and SeatGeek.
Topper Guild crashes iPhones (but replaces them), terrorizes his parents, and generally causes good-humored mayhem with his TikTok pranks. His in-your-face humor has drawn 16.1 million followers and 443 million likes and sponsors like FashionNova and Nuggs.
Singer Jon Klaasen started out competing on X Factor. Now he has 15 million followers for his pranks and comedy. He is a member of the Shluv House and films impromptu beatboxing battles with fellow TikTok influencer Spencer X. Even though Jon’s fiancee is best known for her lip-syncing on the app, the couple recently released a single together in 2018 called “Best I Can.”
Sebastian Bails tans, pranks, and makes headlines with his partner in crime Lauren Godwin. Sometimes described as “cringy”, their humor has attracted around 11.5 million followers for Sebastian and over 19.7 million followers for Lauren.
Verified prankster known as “Keemokazi” has been creating pranking videos on TikTok since 2019. Unfortunately for his short-tempered mother, the coronavirus lockdown has only seemed to escalate his outlandish pranks and often destructive antics. The 17-year-old flexes his family’s wealth in most of his videos and his fans frequently ask for tours of his extravagant backyard. Keemokazi’s family is eager to be in his TikToks; a new video shows his dad ranking the most popular TikTokers based on looks.
This Oregon-native started out on social media in 2011. Now he’s part of the Los Angeles TikTok creator scene where he’s gathered legions of dedicated fans. In a recent video over 10 million viewers tuned in to watch him bleach his signature curls. Aside from dyeing his hair, Jesse lip-syncs, dances, pranks, and meets up with other TikTok personalities like Lauren Godwin and Zoe Laverne.
Since June of 2019 Coy and Brian, also known as Cheeky Boyos, have been making prank, comedy, and travel videos. The duo are on a mission to visit every state in America in their custom Cheeky Boyos van. At each stop they take up funny but perilous challenges that regularly top 1 million views. TikTok viewers have flocked to their posts, giving the boys’ TikTok over 98 million likes.
Unlike other fitness gurus, Demi Bagby posts exercise videos that viewers at home should definitely not try. She does stunts, parkour, and other amazing feats that many admire but few can replicate. Demi has attracted sponsors like Sony Pictures and Gymshark, along with 11.9 million followers.
Whether she’s in the gym with a trainer or at home with her mom, Kavy always finds a way to work out and eat healthy. This Indian TikToker focuses her videos on building strength and promoting weight loss. Kavy’s can-do attitude and down-home workouts have attracted over 8.4 million followers and 153.5 million likes.
Antonie Lokhorst brings pull-ups to the next level with his fun “air-walk” fitness videos. This fitness trainer from The Netherlands sets his clips to the latest dance tracks, making upbeat and inspirational videos that may make you want to move and groove. Antonie has over 4 million followers and more than 700 videos posted.
Cassey Ho helps viewers achieve a healthy lifestyle with easy-to-follow tips on exercise and nutrition. Cassey wants viewers to stop scrolling and start moving, posting frequent challenges, recipes, and myth-busting education pieces. She’s gained 2 million followers in a matter of months.
Ryan Garcia is a top-rated lightweight professional boxer, and he’s showing the world his lightning fast fists on TikTok. In addition to boxing workouts, he’s engaged other influencers like Jake Paul with the #bodyshotchallenge. The challenge involves Ryan delivering a gut punch to a willing partner, and has inspired many copycat videos.
All-star cheerleader Gabi Butler offers a sneak peak into the life of one of the best cheerleading squads in the United States. The fearless flyer has appearances on Netflix’s Cheer, the Ellen DeGeneres show, and AwesomenessTV’s Youtube series Cheerleaders. Her TikTok presence has helped her evolve from a fitness personality to a social media star, and while her followers seem to love watching her showcase new cheer stunts, her lip-sync and dance videos get high engagement as well.
Jeremy Park helps viewers bulk up, slim down, or just get killer abs with basic exercises and equipment. He also helps followers eat right for the body they want. Since August 2019, Jeremy’s exercise and nutrition videos have gained him 838.8K followers on TikTok.
This adorable daddy-daughter duo posted their first TikTok in March of 2020 and have already generated over 8.4 million likes, and millions of jaw-drops. Former cheerleader Roland Pollard confidently tosses his 4-year-old daughter Jayden through the air in epic cheer stunts. The anxiety-inducing acts and unbelievable trust between the pair seem to be the perfect combo for TikTok fame. Within just two months of starting his TikTok account, Roland partnered with Yoplait and Feeding America for the #YoplaitCupRelay campaign.
Sarah lost 100lbs in one year and is sharing her inspiring story to anyone who will listen! The fitness influencer started sharing her documented journey with her 675,000 followers this past February. Her TikTok is a collection of workouts, recipes, and food hacks that helped her body transformation.
Alexandra puts a unique spin on typical fitness content. She posts bursts of workout routines and thrives as a TikTok influencer by creating “couple challenge” routines, integrating TikTok’s trending dances into workouts, and utilizing TikTok’s popular sound clips. By keeping on top of TikTok trends and modifying them for fitness, Alexandra is able to attract a large following of over 660,000 users and growing.
Coach Raul Diaz is clearly an expert in the world of cheerleading. Using gym equipment as wigs, Raul acts out different “Cheer Mom” moments in hilarious skits. His TikTok has become a show of its own and his cheer-centric followers are quick to acknowledge his relatable content in the comments.
Taking inspiration from her own fitness journey, Sophie gives viewers quick exercise and nutrition tips on TikTok. Keeping her tone lighthearted, she mixes the advice with dance challenges and fashion posts sponsored by Gymshark. Sophie’s TikTok following of 652.4K is fast approaching her 1 million Instagram followers.
Up and coming fitness influencer Sam Gach’s impressive yoga moves seem to contort into full-blown acrobatic stunts. His flexibility skills go beyond the yoga studio and reveal themselves in his daily life in public places like Home Depot, and Bed, Bath & Beyond. He has kept his 80,000 followers entertained during the coronavirus lockdown with videos like “3 stretches you can do on your dishwasher” and “4 tips to learn a handstand”.
Luke continually peaks interest on TikTok for his building projects series and his even-tempered method of story-telling. In a video that has over 15 million views, Luke reveals an untouched dungeon in the basement of his 1800 era house complete with a broken headstone, snakes, and spiders. He nonchalantly tells his followers he plans to install a mini fridge and make the spooky place his “dream hangout spot”. His DIY creativity has landed him a sponsorship with EA Sports and likely more to come.
Annika Marie, aka Blondesigns, is another master of transformation. Already, she has shown her 629K TikTok followers how to make an ordinary van into a gorgeous camper, give boring rooms a style overhaul, and make old belts into cute plant holders.
Karlin Summer’s home is nearly 100 years old, but that hasn’t stopped her from making it drop-dead gorgeous. She shows her 499K TikTok followers the ins and outs of simple home improvement projects, like restoring hardwood floors and installing tile. She also rocks a mean mermaid outfit on Instagram, where she has over 9K followers.
CEO and Founder of Inspire Me! Home Decor, Farah Merhi has delighted her 356K TikTok followers with helpful home improvement hacks. From total backyard makeovers to organization and styling tips, Farah focuses on useful tutorials to help her viewers make their homes both beautiful and comfortable. She has 682K followers on Instagram, too!
You know those people who can create something epic out of thin air? Lou Flores is one of them. This dramatic makeup artist can turn cheap finds from Dollar Tree into amazing craft projects and beauty hacks without breaking the bank. Lou’s charm and creativity extend beyond his 252K TikTok followers, with nearly 1 million Instagram followers as well.
Who doesn’t love a great Target find? Dani Marie shares the very best of her discount Amazon and Target home decor finds, plus tutorials on interior design, succulent care, and turning a basic house into a 2020 smart home. Currently, she boasts an impressive 244K followers.
Our Forever Home Flip
A 25 and 27-year-old engaged couple bought their dream house in 2019 — a 1978 country mansion! The main home is about 9,000 square feet, the pool house is about 1,000 square feet, and there’s even a ballroom, but the house needs lots of TLC. Our Forever Home Flip takes their 218K followers through their home improvement journey, sometimes asking viewers to weigh in on design options in the comments.
Tamara Bradshaw Home
Tamara Bradshaw has over 148K followers on TikTok, and for good reason. Starting as a mid-tier influencer on Instagram, Tamara quickly rose to DIY TikTok fame with her easy to follow, step-by-step tutorials and home decor hacks. Her flair for interior design also provides plenty of inspiration for future projects.
My House of 8
Keeping the house neat with one kid is tough enough. Kelli Bateman, the creator of My House of 8, has a lot more than that, yet her house is to die for. Her detailed DIY tutorials help viewers makeover their spaces, refurbishing old desks, updating bathroom tiles, and trying all sorts of DIY decor projects. She has nearly 124K followers on TikTok and another 82K on Instagram.
For the Home
105K people are entranced by the simple designs of Christine Higgs, the mind behind For the Home. She specializes in home improvement tutorials, sharing how she creates the clean but cozy style she’s known and loved for. Her soothing and inspirational videos have earned her 95K Instagram followers, too.
A carpenter by trade, Toy Suarez, a crafty woodworker, shares just a handful of his many projects with his 88K TikTok followers. When you think of construction projects, think delicate accent walls and natural wood pergolas more than building houses.
Chelsy Christina is a champion of change, teaching her 65K followers how to adopt an eco-friendly, zero-waste lifestyle. Her videos offer tons of tips on waste-free grocery shopping, sustainable clothing brands, and low-waste beauty alternatives.
If you’ve ever tried to arrange your own flowers, you know it’s not as easy as it looks. A florist and event planner, Mauna Florist is out to share her flower arranging skills with all 52K of her TikTok followers. Her tips are easy to follow, helping anyone to take their bouquets from awkward to amazing.
Glitter & Lazers
Humor pays off, and Anna OBrien is living proof. The fashion influencer behind TikTok channel “Glitter and Lazers” posts fun and funny clothing haul videos and comedic duets that have taken her to the peak of TikTok popularity — she has 6.5M followers! So far, her fame has earned her brand deals with Target, Steve Madden, Massage Envy, and Kool-Aid.
Up and coming fashion icon Wisdom Kaye already has 2.7M followers and he’s only 19! In his videos, he breaks down his outfits piece by piece, including brand names and prices so followers can match his looks. Speaking of looks, his sense of style is so on point that Vogue called him the “Best-Dressed Guy on TikTok”. Recently he was one of the top fashion influencers chosen for American Eagle’s #InMyAEJeans campaign.
A political science major turned TikTok star, Brittany Xavier is a Los Angeles-based fashion and lifestyle influencer with 2.6M followers and 1.4M Instagram followers. Her styles draw attention from almost every age group proving that the best fashion is timeless. More than a pretty face, she recently partnered with a non-profit to help provide masks and other protective equipment to healthcare workers.
Body positivity has become a powerful movement in the past few years, and plus-size fashion model Denise Mercedes wanted to empower even more women to live their best lives. Pairing up with fellow TikTok influencer Maria Castellanos, Denise created the Style Not Size series. In their lip-sync and dance videos, they always wear matching outfits to show that beauty isn’t one-size-fits-all. Though the Style Not Size videos are among her most popular, she also shares clothing hauls and style challenges with her 2M TikTok followers.
When Alexa Jade started a YouTube channel in 2013, she had no idea how quickly it would grow. She rose to fame rapidly, becoming a DIY and fashion influencer with a massive following. After appearing on the Ellen show, she even landed a show of her own! While YouTube is still her social media bread and butter, she’s also become quite popular on TikTok, with 1.9M followers tuning in just a few short months after she posted her first TikTok.
In My Seams
Janette Ok is another budding fashionista with over 1M followers. Her posts include style tips and tricks and product recommendations, with each video usually including five examples. One of her most popular series of style videos involves the audience: followers send in their fashion
photos, and she rates them in her next video!
Instagram fashion influencer and Ford model Taylor Hage has been sharing her daily outfits there for ages. Now she’s even more popular on TikTok, with 954K followers! Her styles are classic, ranging from refined cocktail dresses to high-waisted jeans with a white crop top.
Fashion influencer and entrepreneur Nichole Ciotti has over 585K TikTok followers, but that’s only the beginning. In addition to her style tips and outfit inspiration posted on TikTok and Instagram, she co-founded Storyluxe, an app that allows users to perfect their Instagram Stories with customizable filters and backgrounds.
Some fashion lovers buy their outfits, while others hone their design skills. Gunnar does both, sharing his latest projects and fiercest outfits for his 546K TikTok followers. He starts with simple sketches and transforms an idea into jaw-dropping gowns, suits, and more.
Fashion and anime collide on Atikhun Kanjanakaset’s channel. Featuring outfits inspired by popular anime shows, like Naruto and Avatar the Last Airbender, Atikhunk has garnered the attention of 458K followers on TikTok and 28K on Instagram.
Delaney Childs is one influencer who’s more focused on streetwear than high fashion. Her 113K followers tune in to discover new ways to style basic pieces, like jean shorts and a white tee. She also sells some of her styles on Poshmark.
Yolanda in the City
Yolanda Espericueta’s fashion videos help viewers to pick outfits out for every occasion. Her date night video, for example, included four different styles to cover everything from brunch to the movies. She also demonstrates how to style outfits and customize their fit to make them more flattering. Style lessons aside, her sense of humor adds a lot to her channel. In one video, she even invited her brother in to try to pick out her clothes for her!
Brandon Zellas, known on TikTok as bzellas, is a streetwear king. With 31K followers on TikTok and a growing following on Instagram, Brandon delights his audience with style combos to fit any adventure, be it a cozy night in or a day at the beach. In a recent video, he also shared some of his favorite Black-owned streetwear businesses for his followers to support.
With an impressive 10.3 million followers, Abby is one of the largest beauty gurus on the app. The 19-year-old has worked with Beats by Dre, Norvina, and Morphe to name a few. While she films tutorials, she typically entertains her followers through TikTok Lives and duets while donning different makeup looks. She is known for showing off spooky monster-inspired makeup looks—no matter the time of year.
Originality is a key ingredient when it comes to TikTok fame. Top makeup artist Leticia Gomes has combined striking makeup transformations with TikTok’s ongoing lip-syncing trend, applying makeup while moving to one of TikTok’s growing list of sound clips. Her celebrity makeup transformations are the most popular, with over 1 million views each on average. In addition to remarkably high viewing rates, she has an incredible following 4.6 million.
Juwan Gutierrez, a young transgender girl, combined fashion, makeup, and fun on her TikTok channel MisoColorful, which has over 4.4M followers. While her videos center around her makeup application process, her authentic stories and personality keep it real. While she doesn’t share a great deal of detail about her personal life, she’s a strong supporter of LGBTQ rights and doesn’t hesitate to share who she really is with her fans. Her 68K Instagram followers agree!
From sunny Oahu, Hawaii, 16-year-old Mia loves to show off her mad makeup and hair skills with her precious little sister. Most of her videos feature her sister as a model, giving her 1.5M followers a major dose of cuteness and some great ideas for their own hair (and their kids’ hair, too). For her 77K Instagram followers, she offers a more model-like vibe.
Makeup by Ruthie
Ruthie is only 16, but she’s already on par with most professional makeup artists. On her Makeup by Ruthie channel, she posts dramatic transformations and tutorials, frequently hosting TikTok live streams to give her 1.3M followers an even closer look. Surprisingly, one of her most popular videos is actually a clip of her taking her makeup off, showing her audience that under her artwork, she looks just like everyone else.
It’s hard to imagine a person looking anything like a Bratz doll, but Promise Tamang can. The makeup artist is famous for painting her face to look like everything from celebrities to animated characters. So far, she’s pulled off Maleficent, Nikki Minaj, Betty Boop, and many more. She has 692K followers on TikTok and nearly 6M on YouTube.
For some of the most creative makeup transformations around, check out Mads. Young makeup artist Madison can make herself look like just about anyone, including countless book and movie characters. Her work includes tons of Disney transformations and other animated look-alikes, plus reinventions of characters from good to evil and vice versa. Yzma as a princess? Yes, please! So far, she has 658K followers.
Less special effects artist and more everyday makeup master, Danielle Marcan loves to share her favorite looks with her 608K fans. In each video, she goes from fresh-faced to full makeup, with looks ranging from sweet freckles to glowing black-light makeup fit for a festival. Her videos usually feature music, relying on attitude and lip-syncing to accompany her tutorials rather than explanations.
Madison’s Secret TikTok
Despite the name, Madison’s Secret TikTok isn’t very secret. She has 418K followers who watch her colorful and dramatic eye makeup art. Often, she recreates looks from the runway or celebrity makeup styles, and her videos are exceedingly detailed, taking viewers through each look step-by-step. She also shares unboxing videos of new beauty products.
For those who need makeup advice from start to finish, Rose Siard has it covered. Her videos demonstrate her process from foundation to lashes, helping her 347K followers match her dewy glow and favorite looks. While she often plays with bright eye makeup, she has nearly as many refined looks, with smokey eyes, red lips, and rosy cheeks. She has also risen to social media stardom on Instagram, with 560K followers.
Hazel-eyed beauty and lifestyle guru Miana Lauren’s flowing purple hair captured the attention of her 328K followers, but her beauty hacks and lifestyle tutorials keep them watching. Her videos revolve around nails, hair, makeup, and skin care, with an occasional video covering her healthy, vegan food choices. She also has over 10K followers on Instagram.
I am Bratty B
22-year-old Ariam, a mid-level fashion and beauty influencer, has over 32K followers on Instagram and 328K followers on TikTok. Her videos are an eclectic mix of makeup looks, thrifting hauls, dances, and challenge videos. A few even include her own, original audio tracks! Commenters have applauded her for embracing her natural figure and inspiring others to feel comfortable in their own skin.
Eye makeup expert Vanessa isn’t shy when it comes to her makeup looks. They’re bright and bold, using rainbow colors, glitter, and rhinestones to craft detailed designs. Instead of using standard-issue eyeliner, she brushes it on with an extremely fine brush for maximum control. Some looks make a statement, like pride eyeliner, while others are just plain beautiful. She also shares her favorite skincare products with her 97K TikTok followers, and with another 255K on Instagram.
Newton Nguyen is one of the biggest influencer chefs on TikTok, with over 5.4 million followers and over 100 million views. He’s built a reputation for creating recipe videos that are simple and easy to follow, inspiring users to exercise culinary skills they didn’t know they had. His videos are lighthearted and comedic and he provides fans with merchandise through Fanjoy.
While TikTok is known for being popular with Gen Z, there are plenty of adults gaining attention on the platform, too! 41-year-old Tabitha Brown was inspired to get started on TikTok by the March 2020 coronavirus lockdown. She knew people were struggling to eat healthy, so she started sharing vegan cooking tips to make it easier. Her positive encouragement and relatable stories keep viewers coming back for more cooking tips and comfort, with 4.1 million followers tuning in to watch. She was also interviewed by the New York Times, explaining that she holds her phone close to her face while filming to make it feel like “it’s me and you in this moment.”
Professional chef and cookbook author Joshua Weissman is a pro at making mouthwatering meals in a flash. His 60-second videos are fast-paced and full of energy, but they’re equally packed with information. So far, he’s taught his 3M followers how to cut a pineapple correctly, how to make hamburger buns, how long to boil eggs, and so much more. He also has a great sense of humor and uses ASMR to make his videos even more enticing.
Jessica Woo started her TikTok channel in early 2020, and has since amassed a following of 2.5 million followers. Her unique spin on cooking (lunches she makes for her young children) is typically in a bento-style that is aesthetically pleasing. Additionally, she features other aspects of family life in her content, which has been viewed over 66 million times by TikTok users.
Cooking with Shereen
Shereen Pavlides is an established figure in the culinary business. Pavlides has been featured as a guest on QVC for Cook’s Essentials, as well as the online series Cook This! with Shereen, and writes for numerous publications. She has over 2.2 million followers on TikTok, where her upbeat, snappy videos have found success — her biggest so far “BEST Banana Bread” has racked up 23.2 million views and 4.1 million likes.
Joshuah Nishi, the self-taught chef is a master of quick and easy fast food recipes. While his videos are less than a minute long, he teaches his 1.7M followers how to make restaurant copycat dishes, like McDonald’s chicken nuggets and Popeyes chicken sandwiches, with ease. Just those two videos alone have over 46M views!
The remarkable confections crafted by Chelsweets are almost too beautiful to eat. Baking blogger Chelsea White has over 1.5M TikTok followers and another 1M on Instagram. Across both platforms, she posts brief summaries of each cake baking adventure, with recent projects including a pride cake, a Black Lives Matter cake, and dozens of other delicious-looking treats. She also posts full-length tutorials on her website.
Eitan Bernath’s crazy confections aren’t the healthiest, but they are unnervingly tasty. Deep-fried ice cream? You got it. A homemade 7-Eleven slurpee? Eitan’s got it covered. He’s also shared easy crème brûlée recipes, orange chicken, an apple tart, avocado fries, and homemade pigs-in-a-blanket to keep his 1.1M followers hungry for more. He has an additional 148K followers on Instagram, and did we mention? He’s only 18.
Chef Jenny knows her way around a kitchen, and her 940K followers agree. She’s most famous for her mouthwatering Mexican dishes, but her channel also features fresh seafood, succulent meat dishes, and margaritas that look amazingly fresh. Her enthusiasm and broad repertoire of recipes has resulted in lots of requests and cooking questions in the comments.
That Dude Can Cook
32-year-old personal chef Sonny Hurrell has accrued a substantial TikTok following of 850K followers. He styles his channel as “cooking meets fun”, blending his passion for cooking with his humorous disposition to create a winning formula. Sponsors like True Australian Beef & Lamb have taken notice, partnering with Sonny to promote their products.
MasterChef Season 10 contestant Vivian Aronson is best known for traditional Chinese dishes, having grown up in Sichuan before moving to the United States in 2005. Many of her videos feature her husband and her children, playing into her family cooking persona. With 725K followers, her uploads regularly get over a million views, and her content has received 28 million likes in total.
At just 19 years old, Morgan Hipworth stands out as one of the more notable TikTok chefs with a modest following of 200K followers. He has been profiled on The Today Show, Vice, and Shark Tank Australia for his entrepreneurial pursuits as the founder of the successful Bistro Morgan doughnut shop. His videos have amassed over 3.5 million views on TikTok.
Adam Witt educates and entertains his followers with high-energy recipes that have an international flair. He keeps the ingredients and techniques simple so that any home chef can follow along. He’s also known for putting surprising items, like noodles and burgers, in a waffle iron and rating the results.
Jiffpom is more than a single dog, he’s a phenomenon. Although the original Pomeranian sadly passed away, this loveable influencer brand continues with a matching fluffy star. With 21.2 million followers and counting, the “Most Popular Dog in the World” makes more fans smile everyday. You can typically find him out and about and up to no good in stylish outfits.
Matilda the ferret first gained recognition in a video where she danced with an origami Pikachu, netting a whopping 61 million views. The channel typically features videos of her dancing (with the help of a human hand), and she has since gone on to amass a following of 9 million followers, with a total like count of 196 million.
Tucker the Golden Retriever stands out among pet influencers as something of a star — his TikToks generate over 100 million views with videos almost always crossing the one million mark. Tucker has 2.6 million followers on Instagram and his own app, TuckerMoji, allows users to use Tucker-inspired emojis.
Stryker the Cat
Hailing from the Sunshine State, serval Stryker delights millions of fans with his escapades and his role as a “Professional Chicken Hunter.” Viewers can frequently find the exotic pet chowing down on a chicken leg or having a relaxing snooze — Stryker’s channel has so far accumulated over 80 million likes and 6 million followers.
Huxley the Panda Puppy
Huxley is a Pomeranian who first found fame on Season 9 of Shark Tank, where owner Eugenia successfully pitched a range of animal costumes for pets. Huxley has since gone on to command a TikTok following of nearly 5 million and acts as the poster child for Eugenia’s Pandaloon brand. Videos on the channel consistently receive millions of views.
JJ Yosh operates a TikTok channel for his cat, Simon, who follows him around the world traveling as part of his Simon the Cat Show. Yosh has built a substantial following for his comedic content, amassing 2.5 million followers, as well as endorsements from brands like TurboTax, Garage Smart, NordicTrack, and iFit.
Old English sheepdog Rocco got started on TikTok back in 2015 and is one of the more long-established pet influencers on the platform. His content is humorous, often playing on Rocco’s large size and nickname of the “clumsiest dog in the world”. Though uploads have been less consistent in 2020 after a surgery, his following of over 2.5 million is still substantial, as are his 120K Instagram followers.
Holly and Hazelnut
Mini dachshund sisters Holly and Hazelnut have accrued over 2.4 million followers since joining TikTok in January 2019. Their content is typically comedic, with the vast majority of videos getting over 500K views and a total like count in the 10s of millions. They also have a presence on Instagram, where they have partnered with brands like Furbo and Pupstyle for promotions.
Maya Polar Bear
Maya Polar Bear already has an established audience on YouTube of over 1.6 million followers, which started out as a unique spin with “dog ASMR”, and since developed into a comedy channel featuring Maya. Success has followed Maya to TikTok, where her profile has garnered over 3.3 million followers and upwards of 40 million likes.
Marley the cat has enjoyed a rapid rise to the top after first starring in a viral TikTok video in September 2019. To date, it’s received 73 million views and over 10 million likes. Marley has starred in less than 20 clips since his debut, many of which focus on “a day in the life of cat.” Though his videos are simple, Marley has attracted 1.3 million followers on TikTok, 126K on Instagram, and has a new channel on YouTube.
Enzo the Samoyed
Enzo is a fluffy white Samoyed who loves to play and dress up. Enzo participates in many typical TikTok challenges, but with a canine twist. Enzo built his following off the back of a viral video (a quick-cut clothes swap) that got 20 million views. He’s gone on to be in 163 videos with over 16 million total likes.
Kodiak’s Good Life
Kodiak is notable for having an enormous and enviable amount of content on TikTok, with a staggering 1.3K videos. His videos are humorous (this dog biscuits recipe video for example) and the channel has received nearly 15 million likes and over 1.2 million followers. He also serves as an ambassador for Good Life Ultimate Bark Control, an anti-bark device.
Phil E. Chinchilla
Mr. Phil E. the Chinchilla is unique for a number of reasons: first, for being an otherwise rare species of pet in the influencer scene and second, for his impressive rise — over 230 videos since December 2019 leading to one million followers in just over half a year. His content invariably features him interacting with and chewing all different kinds of small objects.
Sweet Caroline’s Clay
An established Etsy seller of handcrafted polymer clay and resin art, Sweet Caroline’s Clay started on TikTok in 2019. Since then she has built up a fan base of 2 million followers who tune in to see quick-cut videos of her creations. Her videos frequently top a million views and she has totaled over 35 million likes for her content.
Fashion influencer Jessica Wang engages fans on TikTok with popular challenges, life hacks, and style tips. Her tips range from hidden iPhone features to tying your shoelaces the correct way. Jessica’s helpful advice has helped her attract a fan base of 2 million users and 23 million likes.
Taylor Cassidy J
Since December 2019 Taylor Cassidy J has built an audience of 1.7 million on TikTok with her videos on positivity and self-love, particularly related to black history and social justice. Her informative videos have regularly topped a millions of views and she has accrued nearly 40 million likes for her content.
Dr. Julie Smith
UK-based Dr. Julie Smith is one of few medical professionals using TikTok to educate users on mental well-being. Since November 2019, she has established a following of over 1 million, with her advice and information videos receiving over 11 million likes from users. Additionally, she has built a fan base of nearly 100K on her Instagram, where she posts similar content about mental health.
The “OG TikTok Doctor” Dr. Leslie is here to answer all of Gen Z’s burning health questions. Dr. Leslie was one of the first influencers on the app to offer guidance during the coronavirus and her first COVID-19 question-answer video reached over 5 million views. By leveraging TikTok challenges and trends she creates resourceful health content and helps her nearly 800,000 followers stay healthy.
Dora Pan, AKA Flow Masters, established a strong following of well over 500K followers on TikTok in just a few short months, launching the channel in April 2020. She features arts and crafts and other DIY hacks, from origami to sewing, to delight her audience. Several of her videos have broken a million views, and one hit 11 million, indicating the popularity of the arts and crafts niche on TikTok.
Dr. Mona Vand started her TikTok channel in August 2019, having already established large audiences on YouTube (560K subscribers) and Instagram (309K followers). She is a pharmacist who believes in food and natural healing, offering tips and guides for her followers on how to stay healthy. She has translated this success to TikTok, where she also shares family and lifestyle insights with her nearly 400K followers.
Steph Grasso, MS, RD
“Making nutrition fun and easy” is the tagline of Steph Grasso’s TikTok account, where her content about dieting and eating healthy is informative and easy to digest. Her videos often incorporate humor to get her message across, while giving sound advice in her professional capacity as a clinical dietitian nutritionist. Since starting her account in February 2020, she has established a following of over 350K on TikTok, accruing over 3.2 million likes.
LAX to Luxury
Since beginning her TikTok channel in December 2019, Michelle of LAX to Luxury has built a following of over 300K with luxury travel tips and beautiful visuals. Whether it’s Tunisia or Bora Bora, she pops up where the water is bluest to to give fans a peek into her lifestyle. Fans have responded to her inspirational trips by liking her content over 7.7 million times.
Priya Sharma has made a name for herself through her TikTok videos documenting her minimalist lifestyle living in a converted van. Much of her content blends her travels with a love of cooking, showing off her culinary skills on the road. She has built a following of over 250K and her videos have received over 10 million likes.
Bambiianna is a health and wellness fitness trainer who started posting on TikTok in February 2020. Her content features health and fitness tips and advice, as well as funny videos about her life. This formula has helped her quickly garner a following of 243K and 4 million likes on the platform. She has since expanded to Instagram and YouTube, but TikTok is where her main audience lies.
Reagan Kastner has made a name for herself in the unique niche of plants. The self-proclaimed Queen of Houseplants, Kastner’s content features tips, tricks, and hacks for growing healthy plants, and her easy-going style has helped her build an audience of over 220K on TikTok, in addition to her business, Stylush, where she sells “plantscaping” products for flora enthusiasts.
Sah D’Simone wants to help everyone be present in the moment and live a better, “spiritually sassy” life. Sah’s upbeat brand of inspiration has earned him 154.3K TikTok followers, a testimonial from Deepak Chopra, and over 1.5 million likes.
Kody Antle, son Doc Antle of Tiger King fame, calls himself “Brother of Tigers” and can be seen interacting with the exotic animals at the Myrtle Beach Safari. He has built himself a substantial following of 16.7 million on TikTok, with his videos totaling over 220 million likes.
Moksha Bybee has been entertaining fans with videos of her work in animal conservation and sanctuaries since beginning her account in 2019, gaining further recognition when she appeared in the Netflix series Tiger King as an associate of Doc Antle. She has since rapidly grown her presence on TikTok, amassing a following of 4.3 million and receiving over 70 million likes for her content. She also has significant followings on Instagram (283K) and YouTube (90K).
Photographer and videographer John Derting brings Alaska right to people’s doorstep, sharing breathtaking footage of his native state’s most scenic sights — gorges, lakes, mountains, glaciers, or natural wildlife. His slow-motion footage is addictive, and with nearly 25 million likes, TikTok users seem to think the same. His following stands at over 1.7 million.
Court and Nate
Court and Nate (and their dog, Tonkins) are living the van life to their fullest, and have been sharing their adventures and day-to-day life across the U.S. since November 2019. With over 1.2 million followers and 31 million likes, it’s clear that fans are enamored with the escapism of their on-the-road living.
Jess Wandering is a Seattle-based travel blogger and influencer with nearly 800K Instagram followers. Jess built her brand traveling the world and sharing photos of her hiking, camping, and adventure excursions. Now she has brought that audience to TikTok. She started her account in late 2019 and has built a following of nearly 40K and over 500K likes.
Travel blogger and photographer Jon Miksis wows his fans with images taken from his various travels around the world, from Boston to China. Jon loves to find beautiful hidden gems to inspire travelers looking for photogenic destinations. He often posts humorous content, along with best-of lists and travel tips for his TikTok audience of over 500K.
Hey Kelsey J
Since launching her TikTok in June 2019, Seattle-based Kelsey J has built a brand around her travels, where her videos show far-reaching destinations such as Petra and Shanghai. Her content is pure escapism, offering a window into the most spectacular sights and sounds of the world. Her TikTok fan base of over 300K followers and her Instagram following of over 200K have established her as a top up-and-coming travel influencer.
Whether traveling the world or exploring America’s national parks, Minnesota-based Trent and Sarah have lots of tips and up-beat moments to share. This married couple has adjusted their content with special advice for Americans traveling during COVID-19. Their easy-going and friendly style, in addition to their informative content, has gained them a fan base of over 300K and helped them get over 11.5 million likes.
Jeremy Austin is a luxury travel influencer and offers his fans a glimpse into his exclusive lifestyle, featuring content of him and his partner traveling to some of the world’s most exotic locales. His videos have garnered over 2.1 million views and he has a TikTok following of 235K, in addition to his Instagram where his 416K audience enjoys his work.
Dani the Explorer
Dani Rodriguez documents her escapades and her van life as she travels around the U.S., offering fans a view into her life on the road. Additionally, she creates videos on photography, recommendations, and other travel and work tips for her fans. Her content has got her over 120K followers and 2.7 million likes so far.
Best known for his travel cinematography on his YouTube channel, Ryan has a following of over 130K. He uses drones to capture some truly breathtaking footage of his travels, and has translated his YouTube success to TikTok, where his 60K followers can see snippets of his adventures all across the world, from Greece to New Zealand.
Rob Blaha puts a unique spin on his TikTok travel content. His videos feature handheld footage of his adventures, which have been sped up to give viewers an eclectic look at various naturally-occurring marvels. Since establishing his channel in May 2019, he has gained nearly 50K followers and nearly 650K likes for his content, and his Instagram features equally-stunning photography of his travels.
Underwater photographer Connor Trimble utilizes his love of surfing and the natural beauty of his native Hawaii to create truly unique content. His TikTok colorful videos often go behind the scenes to show how he captured special shots for clients. Connor has attracted 22K TikTok followers and over 1.5 million likes.