Top Social Media Influencers Brand Guide [Part II]

Top Social Media Influencers Brand Guide 2016 Resource
See Part I of our “Top Social Media Influencer Guide” here. For the latest authoritative marketing news, trends, and stats on social media stars and influencer marketing, subscribe to our industry digest newsletter! 

Brand Guide To Working With Top Social Media Influencers In 2016

The way people interact, communicate, learn, and relax is rapidly changing, and technology has paved the way for the rise of a new kind of celebrity, one born not on silver screens or concert stages but on social media channels like YouTube, Snapchat, Instagram, and Vine. Because 65% of American adults are active social media users—the number climbs to 90% when considering audiences younger than 30, according to the Pew Research Firm—these top social media influencers now have the ability to reach millions of consumers with unprecedented efficiency.

For brands, the large followings and influential power of social media stars represent a great opportunity; by collaborating with today’s top social media influencers, companies can boost leads, build brand awareness, and engage with new and existing consumers like never before.

Who Are The World’s Top Social Media Influencers?

Generally speaking, a social media influencer is any individual or group that has cultivated a large following by producing content solely on today’s most popular social media channels (YouTube, Instagram, Snapchat, and/or Vine) or by creating, contributing to, and managing a successful blog. Often, top social media influencers operate within niche areas of expertise—fashion, for example, or cooking—and thus command the attention and respect of audiences with the same set of interests.

What truly sets social media influencers apart from their movie star counterparts (and makes collaborating with digital stars so beneficial for brands) is how they engage with their followers. Most social media stars spend years developing a unique relationship with their fans by responding to comments and engaging with followers personally, making digital influencers far more accessible, believable, and genuine than traditional celebrities.

How Brands Benefit From Top Social Media Influencer Partnerships

The practice of partnering with today’s top social media influencers to create brand-sponsored content, promote a product or event, or encourage an influencer’s followers to follow a brand’s social media channel (through a Snapchat Takeover, for instance) is one of the most effective ways that companies can gain access to massive audiences, increase brand awareness, reinforce a brand identity, and achieve large returns on social media marketing investments.

According to a recent study conducted by Grapevine, a YouTube influencer platform, more than 80% of marketers say they plan on increasing their influencer marketing budgets in 2016, while a report by Augure found that 81% of marketing professionals who had launched at least one influencer campaign were extremely pleased with the campaign’s results.

Examples Of Companies Collaborating With Top Social Media Influencers

The Five Types Of Influencer Marketing Campaigns

Though brands and influencers can collaborate in hundreds of different ways, in general, there are five types of influencer marketing campaigns that a company can run. These partnerships with top social media influencers include:

  • Product Placements
  • Contests, Giveaways, & Sweepstakes
  • Hashtag Campaigns
  • Creative/Themed Campaigns
  • Campaigns To Build Social Followers

For more information on how to develop a winning influencer marketing strategy, see our 10-Step Guide.

The Best Social Media Influencer Resources For Brands

For brands or marketers that would like to know more about top social media influencers and how to develop partnerships with digital stars, we’ve included a comprehensive list of recently-published articles on YouTubers, Instagrammers, Snapchatters, and Viners.


What Is A YouTuber?

The Top YouTube Pranksters & Prank-Focused Channels

Top 10 Female Gamers On YouTube

10 Top Gaming YouTubers

The Most Popular Types Of YouTube Videos


Top Instagram Accounts To Follow For Travel, Food, Fitness, Fashion, & More

What Is An Instagram Influencer Network?

Why Brands Need An Instagram Marketing Strategy

Why Fake Instagram Followers Are A Big Problem For Brands

The Most Impressive Instagram Statistics For 2016

What Changes You Can Expect From Instagram’s New Algorithm Feed


How Many People Use Snapchat?

How To Craft Your Snapchat Marketing Strategy

Will Snapchat Replace YouTube?

What CMOs Need To Know About Snapchat

How Brands Work With Snapchat Influencers

Snapchat For Business: How To Do A Snapchat Takeover


Have We Seen The End Of Vine?

Influencer Marketing Spotlight Features

Snapchat Star DJ Khaled — Record producer turned social media icon, DJ Khaled inspires millions to tune into his Snapchat Story each day to hear his words of wisdom and get a peek at his aspirational lifestyle.

Viner Logan Paul — Viner turned cross-over social media star, Logan Paul has infused his unique style of comedy into brand sponsorships with Dunkin’ Donuts, Sour Patch Kids, and more.

Bloggers White On Rice — Orange County, California natives are experts when it comes to food. In addition to having one of the most successful foodie blogs on the internet, the couple (Todd Porter and Diane Cu) has authored a best-selling cookbook, “Bountiful.” 

Also See Our Posts On:

Top Social Media Influencers 2015: Brand Guide [Part 1]

How To Develop A Successful Influencer Strategy

What Is An Influencer Marketing Agency?

How To Succeed With Your First Influencer Marketing Campaign