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With over 10 billion video views per day, Snapchat has officially usurped Facebook as the champion of online video and become one of the most popular social media apps among young audiences, especially Millennials and teens. With a host of platform-specific features (geotags, face-mapping filters, and Stories), Snapchat allows its users to creatively share their lives in ways that no other social app offers (see our comparison infographic “Instagram vs. Snapchat: Who Wins?” here). Now, as models like Gigi Hadid and Kendall Jenner become household names, these international celebrities are turning to Snapchat to share their daily lives in real-time and connect with their fans and followers on a personal level.
With Snapchat being the latest craze in social media, models have jumped on board like everyone else. From their daily “Snaps,” their fans get an exclusive look into what seems like a glamorous lifestyle of a high fashion or commercial model. The behind-the-scenes footage of their “glam squads” and set life removes the veil of perfection, making them more relatable to their fans. As a result, these models are increasingly becoming powerful social media influencers and spokespeople for brands capable of influencing millions of lives.
To see how some of the world’s most recognizable brands partnered with top social media influencers for Coachella 2016, see our PDF marketing case study download here.