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Lifestyle bloggers are known by millions across the world for their impeccable taste and their eye for all that is beautiful in the world. The most renowned lifestyle bloggers share and inspire audiences worldwide on a wide range of topics, including home, travel, family, food, fashion, and beauty.
By sharing blog posts inspired by their everyday lives and interests, they are able to appeal to diverse audiences, and come across as relatable and genuine. For these reasons, top lifestyle bloggers have become central components of many brands’ influencer marketing campaigns.
We’ve compiled a list of the 10 most influential, top lifestyle bloggers that all marketers should be aware of.
A stylish businesswoman and mother of two, Joanna Goddard is the founder of famed lifestyle blog A Cup of Jo. A Cup of Jo covers fashion, travel, beauty, design and the latest happenings in her signature refined style, shaped by her work experience in magazines such as Cosmopolitan, Bene, and Glamour.
After a high-profile career working for Condé Nast publications, Emily Schuman launched her hugely popular personal blog, Cupcakes & Cashmere. Schuman is also a published author and carries her own line of clothing at Nordstrom.
Created by Elsie Larson and Emma Chapman, A Beautiful Mess shares DIY home decor projects, delicious recipes, craft ideas, beauty tips, and engaging stories about life in the Midwest. Larson & Chapman have also developed and released two best-selling apps and a book.
Barefoot Blonde creator Amber Fillerup Clark lives in New York City with her husband and toddler, Atticus. Clark inspires millions of readers with stylish looks and shares advice on things she loves most—hair, beauty, fashion, fitness, and traveling with her family.
San Francisco native Julia Engel is the face behind lifestyle blog Gal Meets Glam that encourages readers to add a little glamor to their everyday lives. Julia’s relatable sense of style and innate ability to curate product had made her one of the most influential publishers.
Rach Parcel is a blogger and jewelry designer living outside of Salt Lake City with her adorable family. She started Pink Peonies as a place to document the things that she loved, and it’s become a creative outlet where she shares style through daily outfits, beauty tips, and home style.
Naomi, also known as Taza, is the creator behind popular lifestyle and family blog Love Taza. Based in the heart of New York City, Naomi loves documenting her family’s adventures, outfits, & activities. On her blog, Naomi celebrates motherhood, travel, good food, and life’s simple joys.
Liz Stanley is the content creator behind stylish and crafty lifestyle blog, Say Yes. Her blog celebrates family life and often offers practical tips for home and personal style. Top lifestyle blog Say Yes has been featured by publications such as The Huffington Post and HGTV.
Lauryn Evarts is the influencer behind style, beauty, fitness, and food blog The Skinny Confidential. In addition to being a top lifestyle blogger, Lauryn has launched a book, a fitness and nutrition eBook, a podcast series, a YouTube channel, and her own app.
Best known for her lifestyle and fashion blog, Sincerely Jules, Julie Sarinana inspires audiences to live by her motto: “Dream, Believe, & Achieve.” Sarinana’s chic California style attracts millions of devout followers to her top lifestyle blog and social media accounts each month.