For the latest news and trends on top YouTubers, Instagrammers, bloggers, & Snapchatters, subscribe to our industry digest newsletter!
The top kid YouTubers under 12 reach millions of subscribers regularly in the form of music videos, toy reviews, and more. For these young pre-teen sensations, YouTube is serving as a place to connect with global audiences and acts as a springboard for their careers in the entertainment industry.
The top 10 kid YouTubers under 12 are bringing childish spontaneity and enthusiasm to videos, and though they are young, they carry considerable influence on the consumer habits of the newest generation of kids.
Ryan of Ryan’s ToysReview, is an adorable U.S. based 6-year-old who reviews children’s toys of all types for viewers multiple times a week. To date, he is the most subscribed child on YouTube with 9.4 million subscribers and more than 16.5 trillion video views.
Though Ryan’s family has kept their identity relatively confidential, his father Shion frequently appears aside Ryan in videos. Not limited to toy reviews, Ryan’s channel also incorporates vlogs and prank videos.
Evan, of the YouTube channel EvanTubeHD, is a 12-year-old toy reviewer. Known for his charisma and hilarious facial expressions, Evan stars in a new video each week.
Not limited to just toy reviews, Evan’s channel also includes challenge videos and science experiments, in which his sister Jillian and father Jared frequently appear. Impressively, Business Insider reports that Evan earns $1.3 million a year on YouTube.
Quincy Faye and Laurice are the two endearing sisters behind the YouTube channel Kids’ Toys. Both star in toy review videos that are published twice a week.
Though their channel focuses primarily on the latest children’s toys, Quincy Faye and Laurice occasionally appear in vlog style videos alongside family and friends. In total, the Philippines-based sisters have garnered over 2.9 trillion video views during their 4.5 years on YouTube.
YouTube channel Seven Awesome Kids features the lives and thoughts of girls ages 0-12 seven days a week. The parent controlled channel showcases the girls’ wild imaginations through hilarious and kid-friendly skits.
Through their candid moments and wacky adventures, the girls help their 1.9 million subscribers navigate and discover the perks of pre-teen life.
At age 10, Ethan of kid-gaming channel Ethan Gamer is a social media star. He broadcasts to nearly 1.8 million subscribers on YouTube and is best known for his plays on Roblox, Minecraft, and other mobile games.
Unlike most mature gaming channels, Ethan’s content is unique in that it is age-appropriate. His enthusiastic attitude about gaming makes for great entertainment for the newest generation of social media users.
Jillian and Addie, ages 12 and 9 respectively, are the stars of 1.6 million subscriber YouTube channel babyteeth4. The two sisters are famous for their kid candy reviews, which feature their hilariously honest reactions to unique sugary snacks.
The comedic pair is also well-known for their two series, “Too Many Addies” and “Fast Cars, Bad Kids,” each of which has racked up tens of millions of views.
Her bubbly personality and colorful videos exemplify the pre-teen lifestyle, and her channel is a great resource for parents and children to learn about the newest kid products.
Hulyan and Maya are the stars of the well-known toy-testing YouTube channel Hulyan Maya. Broadcasting to over 1.4 million subscribers, 6-year-old Hulayan and 3-year-old Maya are charming audiences every day by testing toys.
Hulyan, Maya, and their parents have been featured on NBC’s Today Show, Yahoo News, and Good Morning America, and are making over $1 million through their successful channel.
Hailey’s Magical Playhouse is where adorable 6-year-old girl Hailey comes to play. Hailey’s kid-friendly channel centers around toy unboxings, surprise eggs, costume dress-ups, and other indoor and outdoor play activities.
Her channel attracts 1.3 million YouTube subscribers and focuses on Hailey’s favorite animated characters from Disney, Nickelodeon, and more.
5-year-old Naiah and 6-year-old Elli are the kid influencers behind YouTube toy parody channel Naiah and Elli Toys Show. The two girls love doing silly skits and inserting hilarious commentary during toy unboxings.
Alongside their crazy adventures, The Naiah and Elli Toys Show includes a family vlog detailing the everyday activities of the new family to 1.2 million subscribers.