The Instagram platform is seeing incredible growth, adding over 200 million users in less than a year and now reaching more than 700 million active users each month. Thousands of aspiring content creators are looking for their own success on the platform, hoping to post the next viral video or photo that catapults them to social media stardom.
Instagram influencers cultivate loyal and engaged audiences with comedic skits, makeup tutorials, stunning, professionally-shot photographs, and more. Through Instagram, these influencers have become some of the most recognizable names in the world and represent the newest way to reach engaged audiences. We’ve compiled the top 50 Instagram influencers in five major categories on the platform: fitness, photography, fashion and beauty, entertainment, and animals.
Followers: 12.3 million
Michelle Lewin, Instagram’s most followed fitness influencer, is a Venezuelan bodybuilder and fitness model. She strives to help her followers reach their fitness goals by sharing her best workout tips & routines on Instagram. She also provides additional guidance through Fitplan, an app that provides personal training from top athletes.
Followers: 11.4 million
Wake up determined. Go to bed satisfied. A post shared by Jen Selter (@jenselter) on
Not far behind, Jen Selter is another top social media star in the world of fitness. Her Instagram frequently features workout videos and photos of her modeling activewear. Like Lewin, Selter is a featured trainer on the Fitplan app, where she invites followers to try out her highly effective “Booty Guide” and join the #JenSelterChallenge.
Other Top Notable Fitness Instagrammers:
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Followers: 4.6 million
Murad Osmann is the top photography Instagrammer and creator of the #FollowMeTo series. He travels around the world with his wife, Nataly, to capture iconic shots in a wide variety of exotic destinations and colorful costumes.
Followers: 3.3 million
You can’t get much more love and attention than this. Parents hover over their ever growing chick. Parents will go to sea for days or even weeks at a time to feed on ice fish and krill. They store this food and then walk the long ten miles back to the colony to feed their single chick. Please be sure to come and check out the @PaulNicklenGallery in New York City at 347 West Broadway to see more of my favorite images as #fineart #happyfeet #emperorpenguins #MPA #20by2020 A post shared by Paul Nicklen (@paulnicklen) on
Photojournalist, biologist, and Instagram influencer Paul Nicklen is best known for his stunning wildlife and nature photography. Nicklen’s photographs focus on Arctic & Antarctic creatures. His nonprofit organization, Sea Legacy, uses his breathtaking photography to make a case for environmental protection.
Other Top Notable Instagram Photographers:
Related Post: Top 10 Most Followed Photographers On Instagram
Followers: 20.6 million
Whooohoooo our 20 Million Giveaway! We are choosing 20 winners in total! ?????? 1 winner who will win our entire Huda Beauty collection totaling almost $1500 US AND a lash that will be named after them ??? 19 other lucky winners will get a goody bag with the following products: our new #hudabeauty3Dhighlighter in Gold Sands, #hudabeautyrosegoldpalette, @shophudabeauty lashes in Harmoney, Farah, Giselle, Samantha, & Noelle, #hudabeautyliquidmatte Mini set in red & the 4 Nudes, & glue. To enter all you have to do is: 1️⃣ Repost this pic & #hudabeautygiveaway 2️⃣ Follow @Hudabeauty & @Shophudabeauty 3️⃣ Tag 5 friends below This contest is open internationally & will end on May 31st. The winners will be chosen at random & announced on Thursday. Best of luck darlings! ❤❤❤
Huda Kattan of beauty empire Huda Beauty is a world-renowned Instagrammer, YouTuber, and blogger who covers the best beauty products and latest trends. Her followers love her honesty, personality, and artistry in makeup. Kattan has her own line of makeup products sold in Sephora and other major retail stores.
Followers: 9.8 million
Strawberry italian sunsets #TheBlondeSaladGoesToAmalfi #ItalianDays A post shared by Chiara Ferragni (@chiaraferragni) on
Chiara Ferragni is a fashion icon, model, and influencer best known for her style blog and online shopping platform, The Blonde Salad. She has collaborated with a number of leading designers and has appeared in several high-end fashion publications such as Vogue, Lucky, Elle, and Harper’s Bazaar.
Other Top Notable Beauty & Fashion Instagrammers:
Followers: 19.2 million
Zach King is a filmmaker, Instagrammer, and YouTuber who rose to fame for his “magic Vines” which were six-second digital videos where magical feats took center stage. King’s entertaining clips never fail to astound, and his followers watch his Instagram videos on loop, trying to figure out exactly how he does his tricks.
Followers: 17.9 million
Not a real dress but close enough??? (what’s your fav fruit) A post shared by Lele Pons (@lelepons) on
Notable social media actress and internet personality Lele Pons is known for her funny and relatable skits. Her Instagram posts often feature her pulling pranks on her friends, physical comedy, dances to new music, and photos of on-point outfits.
Other Top Notable Entertainment Instagrammers:
Followers: 5.6 million
Jiff is a brown Pomeranian who happens to be the most famous dog on Instagram. He can be often spotted sporting an adorable smile in a variety of silly costumes and situations. Jiffpom’s cuddly demeanor makes him the most heart-warming fluff to grace anyone’s Instagram feed.
Followers: 3.4 million
Hold my paws please❤️?? www.nalacat.com A post shared by nala_cat™ (@nala_cat) on
Nala is an Instagram-famous Siamese & Tabby mix with an extraordinary number of followers. She loves to sleep, wear cute hats, and spend time with her furry friends. Her feed consists of playful videos and close-up shots of her big, round eyes.
Other Top Notable Animal Instagrammers: