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Instagram’s user base continues to climb, reaching 1 billion users in 2018. Instagram sponsored posts are steadily rising, with 6.1 million total sponsored posts expected by 2020. And, the Instagram influencer market has swelled, approaching $2.3 billion by 2020.
No doubt, Instagram presents marketers one of the ripest channels for influencer marketing. Many top brands are running Instagram influencer marketing campaigns—89% of marketers list Instagram as the most important influencer marketing channel. But who are they working with?
There may be hundreds of thousands, if not, millions of top Instagram influencers across practically any category imaginable. While factoring in the niche appropriate for your brand’s campaign is important, it’s worth knowing the top Instagram influencers across the board. These Instagram stars take the meaning of sensational to new heights, partnering with major brands to work on creative and impactful influencer marketing initiatives.
Give these 30 top Instagram influencers a follow, and see if any of them are in your league.
Actress Amanda Cerny originally became famous for her Vines and comedy sketches on YouTube. She was recently featured in Cardi B’s music video alongside J Balvin and Bad Bunny. Though her Instagram following is enormous, she has also amassed 2.6 million subscribers on her YouTube channel.
Another social media star with roots on Vine, Zach King is best known for his video editing magic tricks. He has a long history of performing what he calls “digital sleight of hand,” going so far as to win HP’s commercial contest in 2010. His YouTube presence includes two channels: ‘ZachKing’ with 2.8 million and ‘FinalCutKing’ with 1.25 million subscribers.
Elizabeth “Liza” Shaila Koshy started out on Vine and quickly rose to YouTube stardom, too. She gained subscribers on the site rapidly, reeling in 6 million in 2016 and another 6 million in 2017. The draw of her content is decidedly her explosive, witty humor. Today, she has 16.7 million followers on YouTube and has built an even stronger Instagram presence.
American internet star, makeup artist, and model James Charles Dickinson is an influencer who rose to fame more recently. He first appeared on YouTube in 2015 with a makeup-focused channel. A year later, he became the first male representative of CoverGirl. Today, his YouTube channel has 15 million subscribers and 1.2 billion views, plus another 3.28 million followers on Twitter. He also won a Steamy award for best beauty channel.
Nikkie De Jager is a makeup artist who shares her talents and techniques on her popular YouTube vlog and Instagram account. The pro-makeup guru has garnered 11.8 million subscribers to her channel, plus another 1.5 million followers on Twitter. According to SocialBlade, her videos earn her over one million dollars each year.
Hailing from Canada, Lilly Singh is a YouTube personality best known for her username ‘IISuperwomanII.’ Launching her channel in October 2010, she rose to stardom with her skills as a vlogger, comedian, and actress. Altogether, her YouTube channel has over 15.5 million subscribers, with her videos surpassing the 3 billion view mark. Reportedly, she was the third highest paid YouTuber in 2016, and first on the 2017 Forbes Top Influencers list entertainment category.
Dutch blogger Negin Mirsalehi first drew attention on Instagram, while later creating her own style blog and a YouTube channel with 304,000 subscribers. Additionally, she’s the founder of Gisou Hair and was highlighted in Esquire in the ‘Women We Love of Instagram’ section. For her social media fame, she also earned a spot on the Forbes 30 Under 30 list.
Latina influencer Julia Sarinana started her blog, titled Sincerely Jules, back in 2009. Her fashion tips and travels have been featured by countless magazines, including Glamour, Elle, and Teen Vogue. She’s toured in over 13 countries, exploring new places and meeting fans. She also sells hand-designed t-shirts on her site and has an accessories line at Target.
Formerly known online as GETTOxFABxFOREVER, Andrea Russett is a 23-year-old vlogger posting from Los Angeles. She started her vlogging career early at only 13 years old, but her fame didn’t take off until years later. Today, her YouTube channel has over 2.9 million subscribers and 240 million video views, while her Instagram account reaches more than 4 million followers.
Lily Maymac is a model and internet personality from Australia. Her Filipino heritage has contributed to her unique look, helping along her modeling career. She’s bright, too, working as a Law Clerk on the side. She’s best known for her makeup tutorials on YouTube, which have racked up over one million views.
Another Vine veteran, Rickey Thompson is a YouTube star from North Carolina known for his starring role in a web series called “Foursome.” His videos are funny, frequently NSFW, and quite popular—he has over one million subscribers, with nearly 15 million total video views. He has 482,000 Twitter followers, but boasts a larger presence on Instagram.
British-South African vlogger, entrepreneur, and actor Caspar Richard George Lee is known as one of the most well-liked UK YouTubers. Despite coping with a condition called Tourette’s syndrome, he’s pushed his way to social media success. The web-savvy businessman’s YouTube channel ranked 243rd most subscribed in 2017, with over 7.4 million followers and nearly one billion views.
The poster child of travel influencers, English Instagram star Jack Morris left his 9-5 job at age 22 to pursue social media stardom. His photos are set across the globe, from Cambodia to Paris. Over the past 5 years, his stunning images have earned him an impressive following on Instagram and 84,000 subscribers on YouTube.
With model-like features, Kelsey Calemine gained the attention of a large portion of the internet. Her photos feature her current favorite fashion and hairstyles. Many compared her looks to that of actress Lucy Hale, who helped to further boost her popularity. The actress was surprised by the resemblance to the point that she questioned whether her features are photoshopped.
Makeup and fashion vlogger Summer McKeen began her rise to prominence when she posted her first YouTube video in April of 2010. She later became a partner with a YouTube collab channel called ‘Style Haul,’ and went on to appear in an online series called ‘Afterschooled.’ On her main channel, she currently has 2.3 million subscribers tuning in to watch her fun, feminine vlogs.
After being discovered In 2015, Luka Sabbat was thrown into modeling. In the years since, he’s worked with high-end brands like Tommy Hilfiger, Dolce & Gabbana, and Vogue. He was also seen on the runway at Kanye West’s presentation during New York Fashion Week. Now working as a designer and artistic director, Sabbat has his own collection of merchandise called Hot Mess. In the past year, he also made his acting debut on “Grown-ish,” a spinoff of the hit TV series “Black-ish.” His growing fame has transferred easily to Instagram, where his followers are approaching 2 million.
After a freak cheerleading accident, Demi was once worried she may never walk again. Her determination helped her overcome this daunting setback, inspiring a pursuit for a career in fitness. After becoming a CrossFit athlete and ranking 23rd worldwide in her age category, she changed her focus to inspiring others to pursue their own fitness goals. In addition to her Instagram, she posts encouraging and inspirational fitness videos on her YouTube channel, which currently has almost 100,000 subscribers.
Who doesn’t love a baby-faced hedgehog? With the help of 26-year-old owner Talitha, a 3-year-old African Pygmy hedgehog named Mr. Pokee became an Instagram travel powerhouse. The cultured cutie has traveled across Europe, hitting endless beaches, castles, and of course, the Eiffel Tower. His social media bio, “The World’s Cutest Adventurer,” fits perfectly. While Mr. Pokee has a YouTube channel, it has few videos and less than 3,000 subscribers.
Ling.kt started out as a humble makeup and fashion blogger, but her helpful tutorials jumpstarted her Instagram account. Fairly recent to the social media scene, her YouTube channel only dates back to July of 2016. There, her product reviews and walkthroughs have earned her 282,000 YouTube subscribers. At one point, she experienced a rapid leap in popularity, going viral after a few fellow Instagrammers gave her a shoutout—an interesting phenomenon demonstrating how online connections have a huge effect on the sway of new influencers.
American star Carrington Durham is best-known for her appearance on a 2012 talk-show, “Teens Wanna Know.” She continued her acting career in 90210 as Sara, also playing a notable role in the short film “10 Seconds.” She’s currently playing the lead role in CBS’s mini-series “Angels from Hell.” While her Instagram centers around photogenic selfies in picturesque locations, her 400,000 subscribers on YouTube get to tune into makeup, fashion, and comedy videos.
Who’s the man behind ghetto spider’s mask? No one knows for sure. The social media star, primarily known for his Instagram account, regularly dances in public while dressed head-to-toe like Spiderman. He posts the silly moments to his Instagram and YouTube accounts. His 200,000 followers on YouTube most enjoyed his dance to the song “Take On Me,” which alone generated over 1 million views.
Starting with his viral comedic Vine videos, Matt King began his social media journey back in 2013. He branched into Twitter and Instagram, too, with over 350,000 Twitter followers. His Vine post ‘Love On Top’ became viral with over 54 million loops, over 980,000 likes, and more than 730,000 revines. Later, he launched a YouTube channel that now has 187,000 subscribers and over 742,000 views. Surprisingly, he’s posted few videos, remaining more focused on his Instagram posts.
Actor and entertainer Kevon Fredericks, aka KevOnStage, is a famous content creator and collaborator. He plays a critical role in an entertainment company “The Playmakers,” working together with his brother and best friend. In addition to his comedy acts and humorous posts, he’s been a writer for several shows, including Awesomeness TV and Major Deal. His YouTube channel is similarly popular to his Instagram account, with 537,000 subscribers tuning in each week.
Australian beauty guru Sammy Robinson is known for sharing makeup and hair tutorials on her self-titled YouTube channel where she has accumulated more than 700,000 subscribers. So far, her “Gigi Hadid VMA’s Makeup Look” tutorial has been the most well-received with nearly one million views.
Practicing makeup application on yourself can be challenging, so makeup artist Gabrielle puts the canvas within close reach—instead of drawing on her eyelids, she replicates the effects on her arms. Since the age of 13, Alexis has been practicing drawing realistic eye makeup looks right on her arm. Her three-dimensional makeup art has improved her makeup skills and earned her plenty of attention on Instagram.
Sina, the mastermind behind Happy Grey Lucky, is a mom blogger from Toronto. Passionate about simplicity and minimalism, she shares her affinity for monochromatic, Scandinavian design on both Instagram and her own personal blog. While she has a YouTube account, Instagram is where she shines. There, she posts sweet, family-focused tutorials, tips, and inspiration.
7-time national cheerleading champion, Cohl started out on Instagram in summer of 2016 with a short tumbling video. The majority of his videos revolve around his gymnastics skills or remarkably well-done makeup styles. His talent is incredible, and his grace and affinity for cheerleading are particularly notable because of his gender. His YouTube channel is also fairly popular, with over 60,000 subscribers.
A travel and lifestyle photographer from Jackson, Wyoming, Elise Sterck uses her backcountry skills to take her to remote, untouched locations that few can dream of. There, she captures remarkable moments in nature. Her images of the connection between humans and wildlife are particularly poignant. The striking photos have amassed nearly 300,000 followers on Instagram. She also has a self-titled website including a portfolio of her remarkable (and sometimes scary) images.
27-year-old Olivia Rink is an American blogger currently living in Chicago. On her blog, she shares personal stories and experiences, plus seasonal style and fashion recommendations. Standing at a mere 4 feet 11 inches, Olivia once found it difficult to find properly fitting clothes. This challenge was the driving factor that inspired her to post about petite-friendly brands. Though she has a YouTube channel, Instagram remains her social media site of choice.
Better known for her YouTube channel, Luca Whitaker posts fashion and lifestyle videos. Each week, her 270,000 followers watch her fashion haul videos and beauty routine tips. On her second channel, “Luca’s Life,” she moves to more laidback vlogs revolving around her normal life and travels. With 276,000 subscribers, she’s slightly more popular on YouTube than on Instagram. For some added fun, her dad appeared in one of her videos in an episode titled “Dad Does My Makeup Voiceover!“