The social media influencer landscape is becoming increasingly competitive on Instagram and YouTube, where only a select amount of users rise as prominent and influential stars. Demonstrating authenticity and creative skill, these distinguished social media influencers share their stories with the masses across various platforms.
From comedic vlogs to makeup artistry, these top influencers of 2018 are innovative and changing the game across YouTube and Instagram. With astonishing growth year-over-year, they continually gain more fans each day. Brands on the quest to amp up their influencer marketing strategies with top social media stars should check out these top 10 breakout influencers:
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Although Vine is dead, Zach King continues to reign on social media. Originally known as the American Vine star, King continues to grow his fan base by creating comedic videos and doing magic tricks. He has made an appearance on the Ellen DeGeneres Show, starred in short movies, such as Indiana Jones and Raiders of the Lost Ark, and voiced in Zootopia. He continues to thrive on various platforms but shines most on Instagram with over 21 million followers.
Ferragni is an Italian fashion entrepreneur and has collaborated with leading fashion brands such as Steve Madden. Within a year, she gained over 5 million followers on Instagram. She was considered the ‘It’ girl by Forbes and holds the title of being one of the top social media influencers in 2018.
Many artists work in the beauty industry, but few truly thrive. Nikkie de Jager initiated her fame in 2015 when her video, “The Power of Makeup” inspired girls to be proud in their own skin, with or without makeup. Throughout the years, she landed several gigs with beauty brands including Too Faced, Ofra, and Maybelline, and she openly talks about her experience with cosmetic procedures. With such fast growth in 2018, she is considered one of the most popular female YouTubers right now.
4. James Charles – 10.2M Followers
One of the most influential beauty gurus out there is James Charles. Although several male beauty gurus thrive in this market, James Charles has a unique style that blends with abstract art. The teen is an iconic figure for his time and is most recognized for being the first male CoverGirl spokesperson. He started off this year with 3.2 million followers on Instagram and will end the year strong, with over 10 million followers. He has also gained similar traction on his YouTube channel.
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The All-American “boss” mom, Joanna Gaines succeeds as a lead designer for Magnolia Homes, while taking care of five kids. She is recognized as an HGTV personality on Fixer Upper with her husband, Chip Gaines and has published three books. This 40-year-old working mom inspires millions on social media with her talent, hard work, and drive to accomplish more.
Karina Garcia, also known as the “slime queen”, is a California girl who specializes in crafts, life hacks, and, of course, slimes. This crafty 24-year-old began her fame in 2015 and has featured other popular creators in her videos, like Brooklyn and Bailey and Rebecca Zamolo. Garcia is known for her bubbly personality and “gooey” videos. Her fan base continues to grow, with Garcia earning another 1.4 million YouTube subscribers in 2018.
This 17-year-old American YouTuber entertains her fans with comedic personality through vlogs, lookbooks, hauls, and DIYs. Chamberlain started posting videos on June 2017 and has since gained over 5.5 million subscribers on YouTube. She uses her platform to promote her lifestyle, geared towards healthy living and veganism.
The 20-year-old Canadian YouTube Creator is known for her comedic vlogs, featuring family members and friends. Mills went viral in 2017, ending the year with 915,000 subscribers. Fast-forward to the end of 2018, she has achieved over 1.5 million subscribers. She holds the winning title of the 10th Annual Shorty Awards in Breakout Youtuber. In her recent and most popular video, she opened up to her fans and came out as bisexual. This video resonated with those in the LGBT community and inspired those lacking self-confidence.
Burke creates travel vlogs, challenge videos, and beauty tutorials—while being completely blind. At a young age, she lost her sight due to a rare disease. This adversity, however, did not stop her from pursuing what she loves. She also shares her positivity as a motivational speaker. Starting with 210,000 subscribers in 2017, she will end the year with nearly 1.4 million subscribers.
Beau Brown began his career on YouTube in 2016 and prides in the fact that he is 7’1″ tall. Before fame, Beau was a professional athlete who attended film school. With his experience in film, he transitioned into the YouTube realm and is now known for being the tallest vlogger on YouTube. Brown is also known for his challenge videos and vlogs. A year ago, he had 15,000 subscribers and now has 300,000 subscribers on YouTube.