Over the past few years, social media influencers have become central to brands’ marketing efforts as well as consumers’ purchase decisions. 84% of marketers now utilize influencer marketing tactics, and the majority have found social media stars to be the most relevant type of influencer for their advertising campaigns.
When choosing a social media influencer, it’s important to consider their audience demographics. Selecting an influencer with a large following is useless unless their audience aligns with the niche group of consumers you want to target. As the Hispanic population in the U.S, grows and matures, Hispanic buying power is expected to reach $1.7 trillion by 2020. To help marketers reach the growing Hispanic population, we have compiled a list of the most influential Hispanic social media stars.
1. German Garmendia
German Garmendia is a Chilean singer, comedian, & writer. He is best known for his popular YouTube channels, HolaSoyGerman and JuegaGerman, which are the 2nd and 16th most subscribed to channels on YouTube. He is part of a band that has produced a variety of songs and had also published a book, titled #ChupaElPerro.
2. Rubén Doblas Gundersen
Rubén, or El Rubius, is a Spanish social media star who creates mainly gaming and sketch comedy videos. His YouTube channel is the most subscribed to in Spain, and he has also attracted an enormous audience on both Facebook and Twitter.
3. Luis Fernando Flores
Luis Fernando Flores, better known as Fernanfloo, is a comedic gaming content creator from El Salvador. The 23-year-old has amassed almost 20 million subscribers on YouTube, his most popular platform.
4. Mariand Castrejon Castañeda
Also known as Yuya, Mariand is a top hispanic beauty influencer living in Mexico. She is best known for her popular makeup tutorials, which have attracted 12,680,000 Facebook followers and over 17 million YouTube subscribers.
5. Samuel de Luque
Samuel de Luque is a Spanish gamer who has created many popular series on YouTube, many of which focus on Minecraft. His screen name is Vegetta777. He is a close friend to Guillermo Díaz (The Willyrex), who he has co-authored 5 books with.
Leonardo Robalino, Christian Moya, Martin Dominguez, and Jorge Ulloa are the four influencers behind Ecuadorian web series, enchufetv. The channel features comical situational skits that reaches over 13 million YouTube subscribers,
7. Gabriel Montiel Gutiérrez
Gutiérrez, content creator of 12 million subscriber YouTube Channel Werevertumorro, is the second most popular influencer in Mexico. On his channel, he posts a variety of content including vlogs, challenges, and skits.
8. Guillermo Díaz
Guillermo Díaz, known by his 11 million fans as TheWillyRex, is a YouTube gamer who became renowned for his Minecraft gameplays. His hilarious commentary with his roommate, Vegetta777, are well-liked among his fans, referred to as “Batracios”.
9. Bethany Mota
Bethany Mota is a lifestyle YouTuber with over 10 million subscribers based in California. Her positive and comedic videos center around style, travel, beauty, and cooking and feature her uplifting and bubbly personality.
10. Olalla Lopez
Lopez is a Mexican vlogger and founder of nearly 9 million subscriber YouTube channel CeELiKe. In addition to vlogs, Lopez also publishes makeup tutorials, comedic skits, and commentaries.