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As of September 2017, there are more than 440 million blogs in the world. Blogs were one of the first social media platforms utilized for influencer marketing and continue to be a highly effective avenue to reach consumers. Loyal readers check blogs daily to keep up with the latest trends, and in many cases see bloggers as friends lending valuable tips and advice.
Food bloggers in particular appeal to a diverse consumer base. Whether a mother looking for a new recipe, a young adult learning to cook for themselves, or an individual adjusting to new dietary restrictions, food blogs offer value to many types of consumers.
Today’s top food bloggers (listed alphabetically) have a combined social reach of more than 22 million people. Some focus on a specific diet or cuisine while others specifically offer easy-to-follow recipes, but all have successfully found their niche in the blogging world.
Ella Woodward launched her blog Deliciously Ella in 2012 after she was diagnosed with Postural Tachycardia Syndrome, in order to track her eating and experiment with making healthier recipes.
Since then, her platform has grown into a mobile app, three cookbooks, her own deli business, and a line of nutritious snacks. Woodward shows little signs of slowing down and continues to deliver the aesthetically pleasing and easy-to-follow recipes she has become known for.
Kevin Curry of Fit Men Cook started his blog after working hard to lead a healthier lifestyle. Through his own fitness journey, he realized that hours in the gym wouldn’t make up for a poor diet and started to cook more of his meals.
As his passion for healthy eating grew, he launched Fit Men Cook as a platform to share his recipes with others. Since then, his brand has grown into two mobile apps and Curry has been featured in Men’s Health, The Huffington Post, and more.
Ali Ebright launched her blog Gimme Some Oven to create a central location for her numerous recipes. The focus of her blog started as recipe development and cooking, but has also expanded into the areas of DIY and life advice.
Ebright lives in Kansas City and enjoys life alongside her husband and dog, while entertaining friends with her cooking prowess.
Portland-based recipe developer Dana Shultz created her blog, Minimalist Baker, in 2010 alongside her husband John. Her recipes are intended to be simple and require either 10 ingredients or less, a single bowl or pot, or only 30 minutes to prepare.
Natasha Kravchuk of Natasha’s Kitchen started her family and food blog in 2009. Her family moved to the United States from Ukraine when she was 4 and she grew up eating a unique combination of Ukrainian, Russian, and American cuisine.
Kravchuk’s blog focuses on Ukrainian-American recipes and also includes recipe guides and videos. She also creates posts addressing family matters and travel for her audience of more than 2.3 million across social.
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Like many other food bloggers, Nora Eisermann and Laura Muthesius were inspired to create their blog due to personal experiences. Muthesius was suffering from food allergies, which compelled the pair to either find or create the perfect gluten-free chocolate cake.
Eisermann has a background in fashion design and Muthesius specializes in photography. The German recipe developers have combined their skills to produce beautiful gluten-free and vegetarian dishes.
Self-taught recipe developer Lindsay Ostrom began blogging in 2010 while working as an elementary school teacher. In 2014 she switched to blogging full-time and continues to do so today with the help of her husband Bjork.
Ostrom provides a wide range of recipes, which are organized according to course on her site. Additionally, she often publishes step-by-step cooking videos and advice for aspiring bloggers.
Based in Oklahoma, Ree Drummond of The Pioneer Woman boasts an astounding social reach of 7.3 million people. She began blogging in 2006 and has since written 7 best-selling books, appeared on Good Morning America, and received numerous blogging awards.
Though best known for her recipes fit for any occasion, Drummond also regularly writes on the topics of family and small-town life.
Sally McKenney of Sally’s Baking Addiction creates recipes that elicit nostalgia and coziness. Whether the perfect cookie or cake, McKenney provides classic recipes that are enjoyed by a diverse audience of nearly 1 million across her social media channels.
Though she started her blog in her mid-twenties, baking has since evolved into her full-time career and resulted in three best-selling cookbooks.
Started in 2008, Gina Homolka’s blog Skinny Taste was grown out of her love for food and photography. Homolka creates a wide range of healthy recipes that fit into several categories, such as vegetarian, paleo, low carb, freezer friendly, and under 30 minutes.
The New York native has published 4 cookbooks and continues to publish new recipes for her readers multiple times a week.