image via Sea of Shoes
Subscribe to our industry digest for the latest news and trends on top bloggers, YouTubers, Instagrammers, and Snapchatters!
From front row seats at marquee fashion events to headlining and speaking at business industry events, top fashion bloggers are the tastemakers that revolutionize and set the trend for brands and consumers, alike. With over 100 million daily active users and 4 billion daily video views, Snapchat is the latest social media platform consumed by a user base that’s largely (71%) below 34 years old. Similar to growing their audiences on newer media platforms including YouTube, Instagram, and previously Facebook, many top fashion bloggers are doing the same on Snapchat.
Many fashion brands including Burberry and Rebecca Minkoff are now debuting complete fashion collections first on Snapchat and partnering with high-reach fashion bloggers to share the latest items, feature a Snapchat takeover, or drive targeted traffic/awareness to sales or dedicated landing pages for Snapchat marketing campaigns.
Check out these top fashion bloggers on Snapchat and get a glimpse of what they post about on their channel. Here are the 9 top fashion bloggers on Snapchat:
Chriselle Lim (chrisellelim), of The Chriselle Factor, is a Los Angeles-based fashion blogger. Her Snapchat provides a glimpse into her personal and professional life, often focusing on her family and life as a top fashion blogger. She frequently features her daughter and behind-the-scenes snaps. Lim also uses Snapchat to promote her brand collaborations, such as Estee Lauder and Dior.
Geri Hirsch (gerihirsch) – also a Los Angeles-based fashion blogger, Geri Hirsch is the creator behind Because I’m Addicted. Her blog is geared towards design, food, and fashion. Her Snapchat gives insight on her professional life and takes the viewer behind the scenes on photo shoots. Additionally, she even conducts impromptu interviews with industry peers.
Rach Parcell (rachparcell) of Pink Peonies is a frequent Snapchatter. Her snaps largely reflect her home life and family. She often features her life at home as a mother.
We Wore What (weworewhat) – Danielle Bernstein of We Wore What chronicles her daily life in New York City. Her Snapchat is edgy and aspirational. She frequently features an inside look at the world of fashion.
Gal Meets Glam (galmeetsglam) – Julia Engel of Gal Meets Glam is based in San Francisco. Her Snapchat aesthetic is very feminine and centers around her family and friends. She often posts fun shots of herself, her family, and when she goes out on the town with friends.
Camila Coelho (camilacoelho88) – Brazilian makeup blogger and YouTuber, Camila Coelho, has a fun and feminine approach to Snapchat. Her snaps feature her everyday life, beauty, and behind the scenes.
Jane Aldridge (jane_aldridge) is the creator behind the blog Sea of Shoes. She has grown to be one of the top lifestyle bloggers, collaborating with luxury brands like Reed Krakoff.
Chiara Ferragni (chiaraferragni) – one of the most renowned fashion bloggers, Chiara Ferragni’s Snapchat is an extension of her blog, The Blonde Salad. Her snaps are lively and frequently feature her travels and daily life.
Song of Style (songofstyle) – Aimee Song of Song of Style, has a personal and interactive approach with Snapchat. Song shares personal details and frequently shares snaps of her daily life. She also features questions directed at her viewers and occasionally addresses fans and answers their questions in interview style snaps.
Additionally, check out Bloglovin’s 50 Bloggers To Follow On Snapchat.