UPDATED January 15, 2019 — From blogging to fashion superstardom, the 20 top fashion bloggers on Instagram collaborate alongside the world’s biggest brands and command a combined audience of over 55 million followers. As reported by data insight firm L2, fashion and beauty brands are seeing rising rates of engagement quarter upon quarter. Though some brands can’t afford Instagram’s monthly ad spend, many of Instagram’s best brands are turning their attention to sponsored content with social media influencers.
Instagram has quickly grown from a simple photo-sharing app to a prime marketing channel for brands, gaining more than 1 billion total users. The introduction of Instagram Stories has also boosted the platform’s popularity, with 2 out of 5 Instagrammers using Stories daily. As one of the most dominant social media marketing channels, Instagram’s social media engagement rate for sponsored content towers above its competitors, Facebook and Twitter (at 4.21%, Instagram delivers 58 and 120 times more engagement than Facebook and Twitter, respectively). Considering Instagram’s explosive growth, it’s no wonder the Instagram influencer marketing industry is projected to reach more than $2 billion in 2019.
Collectively, these fashion tastemakers have an audience reaching more than 55 million fans who follow them for the latest in fashion, beauty, and lifestyle trends. Meet the top fashion bloggers on Instagram today:
One of the most renowned names in fashion blogging, Chiara Ferragni is the voice behind The Blonde Salad. Ferragni started her blog in 2009 as a way to share personal inspiration and it has since grown into a brand worth $8 million. Similar to other Instagrammers who pursued larger business ventures, Chiara launched her own shoe line, Chiara Ferragni Collection. Her @theblondesalad account acts as a visual pinboard of her personal style, showcasing lifestyle, travel, and fashion content. The Italian blogger is the face of Lancôme and Pantene among others. Financial Times recently ranked her the #7 biggest influencer in the world among the likes of Beyoncé, Rihanna, and Serena Williams.
Camila Coelho is a Brazilian beauty and style influencer. Her Instagram features vibrant imagery focusing on fashion, beauty, and lifestyle. Coelho debuted her signature makeup collection, Nightlife, in September 2015 and has partnered with brands like Coach and Dior.
Entrepreneur and Gisou founder, Negin Mirsalehi has had brand deals with Lulu’s, Revolve, Prada, and more. Revolve named the Iranian blogger the 2018 Influencer of the Year, which marks the second year in a row she has won the award. She has also covered Harper’s Bazaar and was recently featured in Forbes 30 Under 30. Her Instagram account gains an impressive engagement of 3.65%
Aimee Song is a Los Angeles-based blogger (Song of Style) whose background in interior design is evident in her beautifully curated content. Her passion for style prompted her to start blogging in 2008 and has developed into a brand of its own. Song has brand partnerships with Dior and Revolve Clothing.
Julie Sarinana is another Los Angeles-based fashion influencer who attended the Fashion Institute of Design and Merchandising (FIDM), and is the author behind the lifestyle blog Sincerely Jules. She describes herself as a “creative type” which is reflected in her clean and inspiring Instagram content. Julie has partnered with fashion brands like Nordstrom and Billabong.
Lydia Rose is a UK fashion blogger sponsored by Boohoo, Lulu’s, Asos, Windsor Store, and more. Lydia stays consistent in her content creation by shooting fashion-focused short videos (mostly neck-down) which distinguishes her from other fashion bloggers. Her trademark content style and helpful how-to-style series helped grow her following to over 2.7 million while generating an impressive engagement rate of 3.8%. She also has nearly 100,000 subscribers on her YouTube channel.
A New York City-based blog that started out covering street style, We Wore What has evolved into Danielle Bernstein’s personal fashion diary. At 26, the Fashion Institute of Technology (FIT) graduate documents her sartorial life in the city that never sleeps. With over 2 million Instagram followers, Bernstein encapsulates New York City style through collaborations with both local and global brands.
The LA-based blogger has had recent sponsorships with Calvin Klein, Lulu’s, Sephora, Revolve, and L’oreal. Jenn rose to fame after starting her “Clothes Encounters” YouTube channel in 2010, which now has over 2.3 million subscribers. She recently created the fashion brand Eggie, which is an extension of her ever-changing personal style.
Janice was once a struggling model who turned to fashion and beauty as an escape. Now with more than 1.3 million followers and one of the most recognizable aesthetics on the app, fashion and beauty is her career. She attributes her success as an influencer to establishing her brand when the app launched and has since had sponsorships with top brands including Nordstrom, Mercedes-Benz, Lexus, and Dior.
Regarded by many as one of the first and original fashion bloggers, Blair Eadie’s blog Atlantic-Pacific features “east coast prep with west coast style.” In addition to a career as a merchandiser, Blair has modeled for CoverGirl and has partnered with several fashion brands including David Yurman, Anthropologie, Ray-Ban, and Nordstrom.
Fashion and travel influencer Sara Escudero is the creator of the Spanish blog Collage Vintage. With her photographer boyfriend as her business partner, she has collaborated with Dior, Anthropologie, and Pantene. She is also apart of the Revolve sisterhood, nominated for the Revolve 2018 BFF’s of the Year award with Sincerely Jules.
Chriselle Lim has created a name for herself in the fashion industry. As a fashion stylist, Chriselle founded TheChriselleFactor.com to document her personal style, and also ran her YouTube channel which has over 760,000 subscribers. Her own line, the Chriselle Lim Collection, was featured in select Nordstrom stores. She has since worked with many notable luxury brands such as Dior, Gucci, Fendi, LV, Valentino, Cartier, MiuMiu, and Versace.
Gala Gonzales is considered to be the first Spanish fashion blogger, starting her blog Amul in 2007. She is best known for her roles as a fashion designer, model, and socialite. She is also the niece of Spanish fashion designer Adolfo Dominguez, and has a collection under his label. Aside from a recent DKNY campaign, she has worked with Maserati, Bulgari, Dior, Hugo Boss, Kiehl’s, and Chanel.
Christine founded her blog Hello Fashion in 2011 as a way to show off her chic and casual style. Once rejected from FIDM, the Utah-based top fashion blogger has been featured in Vanity Fair’s Best-Dressed List and Who What Wear. Her feed is filled with heart-warming family photos, aspirational travel spots, and stylish everyday fashion. She’s a highly active influencer, partnering with brands like Volvo, Google, HP, Saks, Shutterfly, and Amazon.
Mary Lawless Lee is a fashion blogger hailing from Nashville, and is the first influencer to ever have a collaboration with Bloomingdale’s. Previously a nurse, she now runs her blog, Happily Grey, which attracts more than 130,000 monthly viewers. Some of her long-term brand sponsorships include Coach, Michael Kors, and Net-a-Porter.
Marianna Hewitt has continued to create a personal empire as a lifestyle and beauty blogger. Creator of the Life With Me blog, Marianna was named Influencer of the Year at the 2017 WWD Beauty Inc Awards and has a face mask line carried by Sephora. Her lifestyle and fashion shots have been sponsored by Pantene, Armani, and Nordstrom.
Gabi began blogging in 2008 on her site, Gabi Fresh, but went viral in 2012. She has since created her own lingerie and swimsuit collections. She recently launched the plus-size apparel line Premme with her best friend and fellow influencer Nicolette Mason. Gabi has partnered with huge brands like Visa, DSW, Express, Uber, and Target.
Elle is an Australian fashion influencer with a background in global visual merchandising. She is the co-founder of They All Hate Us blog and the owner and creative director of ELLE EFFECT. Cosmopolitan named her the 2017 Woman of the Year – Social Media Fashion. She has done product line collaborations with Billabong and Quay and has partnered with Sephora, Dior, Acer, and Fossil for various influencer marketing campaigns.
Based in Ohau, fashion Instagram blogger Halley Elefante has struck deals with Billabong, Herbel Essences, Colgate, Wendy’s, and Macy’s. Her enviable feed features beachy, everyday looks (well-matched with her name) and her witty captions distinguish her from other fashion influencers. She has also been featured as a spotlight influencer in Vogue.
Jamie Mansfield has worked on campaigns with American Express, Lyft, Nordstrom, Abercrombie, and Sephora to name a few. She has consistently worked with Revolve, one of the largest ecommerce fashion retailers. The influencer categories of travel, modeling, beauty, and fashion have been merging now more than ever. Jamie Kidd is a great example of this, as she is a “travel blogger & model” with a feed that flaunts editorial fashion content and beauty tips.