Just as social media influencers have found their niche in fashion, travel, and fitness, pets influencers have become a popular subgroup online. The top dogs of Instagram have more followers than many humans and demonstrate a unique ability to reach animal lovers of all ages.
The most popular Instagram dogs are difficult not to love. They appear in calendars and are the stars of multiple New York Times’ best-selling books. Whether promoting pet adoption or just looking cute, these 10 dogs melt the hearts of viewers one post at a time.
Here we’ve compiled the top 10 most followed dogs on Instagram, who have a combined following of 22.1M people. Their influence is undeniable, showing that influencers come in many shapes, sizes, and species.
Jiff Pom, a Pomeranian pup, is the most followed dog on all of Instagram with 6.6M followers. He’s reached large-scale commercial success and in 2014 was featured in Katy Perry’s music video Dark Horse.
A dog of many talents, Jiff Pom holds a world record for the fastest dog to run on two paws. In 2015 he was also named Most Popular Dog in the World, a nod to his widespread online popularity.
Perhaps the most well-known pug in the world, Doug the Pug boasts 2.9M Instagram followers. The Nashville based dog’s Instagram success has led to several calendars, a New York Times best-selling book, and his own merchandise.
Similar to Jiff Pom, Doug has also starred in a music video and in 2015 appeared in Fall Out Boy’s Irresistible. His owner Leslie Mosier runs his Instagram full-time and is responsible for the endearing photos of him posted daily.
Maruto, also known as Maru, is a Shiba Inu hailing from Tokyo. Though her fame started in Japan, Maru is now well-known globally and stars in several photo books.
His owner Shinjiro Ono originally started his Instagram to cheer people up following the 2011 earthquake and tsunami that devastated the country. Since then the pair hasn’t looked back and Maru continues to lift the spirits of millions online.
Best known for her big eyes and signature tongue out expression, Marnie is an elderly Shih Tzu originally adopted in Connecticut. In 2011, her owner Shirley Braha was looking for her first dog and found Marnie at a shelter.
Today Marnie has her own book Marnie The Dog I’m a Book and serves to inspire elderly pet adoption. She has happily retired to California at the age of 15.
Tuna of @tunameltsmyheart is a Chihuahua-Dachshund mix living in Los Angeles. His owner Courtney Dasher was endeared by his adorable overbite at a dog rescue event in 2010 and adopted him.
In 2011, Dasher started posting photos of Tuna on Instagram which quickly took off. Tuna has traveled on an American tour raising awareness for animal rescue and also stars in his own book, Tuna Melts My Heart: The Underdog with the Overbite.
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Loki the Wolf Dog is a stunning Husky/Arctic Wolf/Malamute mix residing just outside of Denver, Colorado. His owner Kelly Lund is a photographer and outdoor enthusiast, and as such many of Loki’s Instagram photos feature his outdoor adventures.
Loki appeals to a niche crowd of outdoor and animal lovers and has partnered with brands among the likes of Toyota, Chaco Footwear, and L.L. Bean. In 2015, Lund quit his job to manage Loki’s Instagram full-time. The jump looks to have paid off as Loki now has 1.6M followers.
Harlow, Indiana, and Reese of @harlowandsage are a family of dogs owned by Brittni Vega. Originally, the family consisted of Harlow, a Weimaraner, and Sage, a miniature Dachshund, but sadly Sage passed away in 2013.
Indiana and Reese, both miniature dachshunds, were soon added to the mix and complete the group. Vega posts photos of the 3 best friends daily and has used their online success to publish a New York Times best-selling book, create Harlow and Sage themed merchandise, and start a dog toy line.
Maddie is a Nashville based Coonhound that stars in her owner Theron Humphrey’s Instagram @thiswildidea. Humphrey, a photographer, adopted her in Georgia as he was setting out on a photography project across all 50 U.S. states.
He quickly realized that Maddie had a great sense of balance and a knack for holding a pose, and she soon became the center of his photo series. Maddie now has her own photobook and has partnered with Discover Boating, Goose Island, and more.
Manny the Frenchie is a French bulldog from Chicago, Illinois with an impressive 1M Instagram followers. His owners Amber Chavez and Jon Huang initially posted photos of him as a puppy for friends to see, but realized he had far reaching appeal.
Originally Loki, a Corgi based in Vancouver, was the star of @lokistagram. Sadly, he passed away in 2016 and his owners Tim and Viv adopted a rescue dog named Bear. Today Loki’s Instagram celebrates both his life and the adoption of the couple’s new dog.
Loki and Bear’s online following has led to a calendar and many brand partnerships. Tim and Viv are also animal rescue ambassadors and frequently post photos of the dogs they are fostering.