Top 10 Up-And-Coming Beauty Instagram Influencers To Follow in 2019

beauty instagram influencers

For the latest authoritative social media and influencer marketing news, trends, and statistics, subscribe to our industry digest newsletter! 

10 Fast-Rising Beauty Influencers On Instagram To Look Out For In 2019

There is no surprise that the beauty and cosmetic marketing industry is looking healthier than ever. At an anticipated growing rate of 6.4%, the global beauty market is projected to reach $675 billion by 2020, according to Business Wire. With continuously evolving strategies, marketers look to the words and selfies of beauty influencers to garner these large audiences. Through a seamless personal touch, the power of influencers is making a profound impact on consumers purchasing decisions.

Male beauty guru, James Charles, rapidly rose to fame over the past year. Prior to this monumental year in his career, Charles was a small town kid from Bethlehem, New York messing around with beauty products after school. By proving the industry wrong through his diversity and authenticity, Charles’ was able to make his name known quite quickly. After gaining 1.5 million subscribers and followers on both YouTube and Instagram in just this past month, it’s easy to say he’s “made it.”

As 2018 comes to a close, we get to start fresh; reinvent new practices and kick bad habits to the curb. It’s time to take a closer look at what influencer marketing strategies were successful this year and what influencers are worth keeping an eye on. Although the world of social media can feel like an overwhelming bubble at times, starting the new year with fresh inspiration can be just the trick. We’ve sourced and gathered 10 on-the-rise influencers that are making their presence known in the masses of the beauty industry.


Beauty Instagram Influencers: Top Rising Beauty Influencers Of 2019

1. Cohl – 304K Followers


View this post on Instagram

glowing with my favorite glow getter ?

A post shared by C O H L (@cohlsworld) on

Debuting his social presence as a seven-time national champion in competitive cheerleading, Cohl is now a stand-out makeup artist who proves that not only females can take the reins over the beauty community. Since posting looks in early 2017, Cohl has received the love from top beauty brands like Lilly Lashes and Benefit Cosmetics, with big names like Chrissy Teigen and Patrick Star featured throughout his feed. With his name new to the YouTube world, Cohl will be one to follow through the new year.

2. Genelle Seldon – 263K Followers


Genelle Seldon is best known for her supermodel glam makeup tutorials and editorial-styled Instagram feed. More recently, she has been traveling with Revolve, where she just received her first nomination in the Revolve Awards as “Break-out Ambassador of the Year.” Seldon’s success will carry over into the new year with what we hope to be more tropical trips with the Revolve fam, lazy girl skincare hacks, and celebrity inspired beauty routines.

3. Rocio Cervantes – 167K Followers


Stepping up on our list is another phenomenal makeup artist and “professional olympic blender,” Rocio Cervantes. After being hand-picked by James Charles himself, Cervantes received the opportunity to give his viewers a fierce rainbow eyeshadow look with the Morphe x James Charles Artistry Palette. To stand out in the world of beauty influencers, Cervantes embraces her confidence through her skin imperfections and standing for unfiltered beauty.

4. Cole Carrigan – 156K Followers


Cole Carrigan started his online career on YouTube in 2013 but transitioned his incredibly artistic makeup looks onto Instagram in March of 2017. After kicking off this Halloween season with 15+ full makeup looks and a YouTube collab with beauty community icon, Jeffree Star, Carrigan’s followers shot from under 20,000 into six figures in the span of a short month. Known for his elaborate high fashion looks with a creative touch, Carrigan is one to watch out for in 2019.

5. Kianna Naomi – 114K Followers


You’ll want to keep a close eye on one of Sephora Collection’s newest troop members, Kianna Naomi. While YouTube is her primary channel, she also stays active on Instagram where she proves that beauty doesn’t have to be complicated. Golden hour selfies and genuine brand partnerships have shaped Naomi into a credible inspiration for authentic beauty.

6. Jamie Paige – 114K Followers


Product maven, Jamie Paige, takes the informative yet relaxed approach on all things beauty and makeup related. Her recognizable lip pout has been recently featured on NYX in-store displays and her clean beauty routine is praised by her highly engaged fan base. Paige knows her stuff when it comes to the isle of Sephora, and will be your go-to for honest product reviews before you rack up the bill of your shopping cart.

7. Ellie Addis – 86.7K


UK resident, Ellie Addis shook the internet with her present-day Violet Beauregarde Halloween look uploaded to her YouTube channel late September. As her subscriber count skyrocketed from that of 1,000 to now 71,000, Ellie is living through the “go big or go home” mentality. Sticking to the Charlie and the Chocolate Factory theme, Addis channeled her inner Veruca Salt and Oompa Loompa looks resulting in a handful of killer recreations and recognition from top headlines like Teen Vogue.

8. Lauren Gores – 82.5K Followers


Summer Fridays co-founder, Lauren Gores, is on the up and up, one face mask at a time. The clean skincare brand run by Gores and beauty super-influencer partner, Marianna Hewitt, has been all the talk in the beauty community after their big launch this past year. After being named “Best Face Mask” Winner of the 2018 Beauty Innovator Awards by Refinery29, Gores can now be found making appearances at Sephora conferences and capturing the pure magic of the little blue tube in beachside photoshoots.

9. Castania Monet – 37.2K Followers


The ninth beauty Instagram influencer on our list, Castania Monet, routinely shares her everyday beauty tips and tricks through the one and only selfie mechanism. When she’s not glamming up for an Instagram pic, she can be seen hanging out with fellow beauty gurus at branded events like Lime Crime, Laura Mercier, and Milk Makeup. With her three year Instagram anniversary coming early 2019, Monet leaves us on our toes about what bold moves she’ll make in the new year.

10. Lizbeth Hernandez – 15.2K Followers


Last on our list, we have one of Glossier’s 500 new brand reps, Lizbeth Hernandez shares her secrets to a dewy bronzed glow and how to attain the perfect “shelfie.” As trending beauty brands like OUAI Haircare, Kopari Beauty, and Boscia flood the comments of her aesthetically captured shots, Hernandez won’t leave us wondering what up-and-coming beauty brands we should keep on our radar.

After years of saturated attention on the top beauty icons, we’re hopeful that 2019 will shed light on the talent of both these and many other rapidly growing influencers. Influencer marketing has proven to be key to the cosmetic industry, and with a new year quickly approaching, the storytelling of brands lies in the hands of the creators.