Social media influencers from around the world are sharing their knowledge and talent on social media, and Australian influencers are no exception. In fact, influencers from Australia are some of the most prominent creators on social media and represent a wide range of genres, including fitness, style, food, and comedy.
Australian influencers on Instagram and YouTube are making significant contributions to the online content creation community, and many have become household names. Below is the list of the top Australian social media influencers recognized by people worldwide.
Kayla Itsines is an Australian Instagram fitness guru known for her body-sculpting Bikini Body Guides workout programs. Her followers have been immensely successful in achieving the body of their dreams using her meal-planning and exercise app, Sweat with Kayla.
Emily Skye is passionate about helping her clients and social media followers reach their fitness, health, and confidence goals. She is best known for her F.I.T. program, which has resulted in several successful body-transformation stories on Instagram.
Elise Strachan believes that “Life Is Sweet,” and could always be made sweeter with dessert. Her popular YouTube channel, MyCupcakeAddiction, was her gateway fame. Now, in addition to her channel, she hosts popular Food Network channel show Sweet Smarts.
Wendy Ayche is the Australian-Chinese woman behind popular YouTube beauty and lifestyle channel, Wengie. Her vlog channel, WengieVlogs, gives her audience an inside look into her life with challenges, tours, confessionals, Q&A’s and more.
Australian YouTuber Lauren Curtis covers all things beauty, including makeup tutorials, hairstyle how-tos, and product reviews. Lauren also documents her life in her personal vlog videos and livestreams.
Ethan of Ozzy Man Reviews gives his viewers the most hilarious and candid takes on everything in popular culture, including film, TV, and YouTube. In addition to pop culture, Ethan comments on everyday life, nature, sports, and other random topics.
Chloe Morello is a leading Australian beauty, lifestyle, and fashion YouTube influencer who aims to educate her audience on the hottest dramatic makeup looks. Chloe also frequently shares the latest styles in her lookbooks and haul videos.
Australian twins Danny and Michael Philippou created popular YouTube channel RackaRacka, featuring live action combat videos that reference popular media. Their content often features extreme dares and pranks, dark comedy, and graphic violence.
World wanderer Jessica Stein of travel and fashion Instagram account tuulavintage believes that seeing the world is the way to find what you love. “Tuula”, Finnish for “wind”, describes her journey perfectly, as she goes with the wind.
Ann Reardon’s YouTube channel How To Cook That is the ultimate destination for bakers and pastry cooks. Her colorful creations will often visualize figures from popular culture, incredible silhouettes, wacky objects, and fun concepts from sugary goods.