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Hollywood and traditional media are often criticized for their lack of racial representation, but online media has proven much more diverse. YouTube has enabled minorities to create, upload, and share content at a rapid pace, and the Asian community, in particular, has taken advantage of the platform.
While many of the biggest Asian YouTubers are based in the United States, major influencers are are beginning to emerge in Japan, Korea, India, and other Asian countries. YouTube is bolstering Asian influence in popular culture and is giving rise to some of the top Asian social media influencers.
We’ve put together a list of the most popular Asian YouTubers who have made significant contributions to Asian culture and identity in online media.
Asian-American Ryan Higa is the influencer behind comedy channel, nigahiga. His channel name combines the word “Niga” which is Japanese for “rant” and his last name, “Higa”. Ryan is best known for his “How to be” videos and is an icon in the YouTube community.
Dominic Panganiban is a Filipino-American flash animator and the talent behind popular YouTube channel Domics. His comics, or “Domics” cover personal anecdotes with a satirical twist that never fail to entertain in simple, clean graphics.
Lindy Tsang of Bubzbeauty has a passion for beauty and fashion. Her popular makeup tutorials, lifestyle content, and clothing haul videos draw nearly 3 million subscribers. Additionally, she has a successful clothing and makeup brush line.
Wesley Chan, Ted Fu, and Philip Wang are the filmmakers behind Wong Fu Productions. The Asian American trio’s popular YouTube channel (which has over 2.8 million subscribers) showcases their best short films and sketches, which span a variety of genres.