Look out Facebook, Instagram, YouTube, and Snapchat. The new kid on the block, TikTok, is ascending into the spotlight at a near exponential growth rate. As the short-form video app takes the lead across several categories, including downloads, users, and time spent, marketers need to get ahead of the trend to take advantage of TikTok’s insane growth.
There are plenty of stats that demonstrate TikTok’s meteoric rise:
The data speaks for itself. In much less time than other leading social media apps, TikTok has shown promising signs of being the next go-to platform for advertisers. Many brands have already started sponsoring videos with TikTok’s top creators. Needless to say, TikTok is a force to be reckoned with.
Check out our infographic below that illustrates TikTok’s incredible growth.