TikTok has seen exponential growth in 2020 with both its global audience and U.S. user base. Quarterly U.S. downloads for the short-form video app continue to grow at over 75% compared to 2019, and TikTok now leads an impressive viewership of 80 million daily active Americans.
While TikTok has been banned or is facing possible bans both domestic and abroad, the app formerly known as Musical.ly has been aggressive on all fronts of its growth and succeeding — from everyday users to cultivating both advertisers with its TikTok Creator Marketplace and enticing influencers and creators with their $1 Billion Creator Fund.
Reels recently launched (Facebook’s TikTok competitor living within the Instagram app) but not after TikTok downloads in one month exceeded Instagram app downloads for an entire quarter.
TikTok user growth is fueled by its downloads, total users, time spent on the app, and much more. We compare TikTok to Facebook, Instagram, YouTube, and more across these TikTok user growth charts:
Check out our TikTok user growth infographic illustrating the app’s incredible growth rate:
1. TikTok has generated 80% more downloads in the first two quarters of 2020 compared to 2019.
<div style="clear:both"><a href="https://mediakix.com/blog/tik-tok-user-growth-infographic/"><img src="https://mediakix.com/wp-content/uploads/2019/02/TikTok-User-Growth-YoY-1024x722.jpg" alt="TikTok-User-Growth-YoY" /></a></div>
TikTok has generated 80% more downloads in the first two quarters of 2020 (615 million) compared to Q1 and Q2 of 2019 (343 million).
For comparison, TikTok generated 660 million downloads during the entire 2018 year.
2. TikTok has held the #1 and #2 spot in U.S quarterly downloads since September 2019.
TikTok’s monthly downloads in the U.S have rapidly climbed to overtake Facebook, Instagram, and Snapchat (receiving under 8 million new downloads per quarter, Twitter, is not featured on the chart).
From Q1 2019 to Q2 2020, TikTok increased U.S. downloads by 62%.
At the end of June 2020, TikTok broke records and topped the quarter off at 25 million U.S. downloads.
Prior to 2019, Android users accounted for the majority of TikTok’s U.S. downloads. However, since Q3 2019, iOS users have outnumbered Android users in new U.S. downloads with a steady 2:1 ratio.
3. Worldwide: Since 2018 TikTok has placed among the top four global apps and is the only app in the top five not owned by Facebook.
TikTok has been the lone competitor to round out the top five worldwide apps and challenge Facebook’s top four apps (Facebook, WhatsApp, Messenger, Instagram) since 2018.
Q1 2020 TikTok broke records having more worldwide downloads per quarter than any app ever before, with 315 million downloads.
Q2 2020 only continued the record breaking streak with TikTok ringing in over 308 million downloads, making TikTok the only app to have more than 300 million downloads in two consecutive quarters.
4. TikTok gained 25 million new U.S. users in Q2 2020.
TikTok has held at least the #2 spot and higher in U.S quarterly downloads since September 2019.
The coronavirus lockdown has had a positive impact on TikTok’s U.S. installs — TikTok gained 23 million and 25 million new users for Q1 2020 and Q2 2020, respectively.
With 50% of influencers vowing to create more video content amid COVID-19, many Instagram-focused influencers have also been shifting focus to TikTok or incorporating TikTok trends within their Instagram content.
5. In 2019 U.S. users represented just 5.6% of the global audience, now Americans represent an estimated 7.4% of TikTok’s global downloads.
TikTok’s U.S. user base has grown substantially in 2020.
In 2019 U.S. users represented just 5.6% of the global audience — now Americans represent an estimated 7.4% of TikTok’s global downloads.
New markets are showing growth as well, with India decreasing in its global user share by almost 9% so far in 2020.
6. U.S. creators dominate the influencer market with nearly 60% of TikTok’s influential users hailing from the United States.
U.S. creators dominate the influencer market representing nearly 60% of the top 100 TikTok influencers.
India trails in second claiming 26% of TikTok’s influential users.
Out of the top ten most influential TikTok influencers who together amass over 450 million followers, 9 out of 10 are U.S. creators.
While TikTok rose to fame for its viral dance and entertainment short-form content, new content categories including fitness and cooking are emerging as the platform matures.
7. More than 75% of TikTok’s 800 million users are daily active users.
While Instagram shows to have around a 50%- 60% daily user retention from its 1.082 billion monthly active users (roughly 630 million DAU), TikTok’s daily retention rate shows to be significantly higher with around 75% of its monthly active users accounting for daily active users of its app.
With TikTok’s monthly active users placed at 800 million, the app’s daily active audience is speculated to be over 600 million.
While Instagram and TikTok’s daily active users can only be estimated, data shows from Q1 2019 to Q2 2020 TikTok grew DAU’s by over 33%, compared to Instagram’s 26% growth in the same period.
Interestingly, Facebook and Snapchat are similar in their comparison of MAU to DAU. With both apps, global daily active users represent just over 66% of global monthly active users.
8. While TikTok’s revenue surpasses YouTube’s revenue, around 56% of YouTube’s revenue comes from the United States while only 6% of TikTok’s $90.7 million in revenue comes from the U.S.
While TikTok revenue surpasses YouTube revenue, around 56% of YouTube revenue comes from the United States while only 6% of TikTok’s $90.7 million in revenue comes from the U.S.