TikTok (previously branded as Musical.ly) is breaking growth records as the leading channel of binge-worthy, short-form video content and shows no signs of slowing down. In September of 2018, TikTok was the most downloaded social media app in the United States, quickly generating user growth comparable to top social platforms like Instagram, Facebook, and YouTube.
TikTok currently has over 1.5 billion users and is the separate international entity of China’s app Douyin, owned by ByteDance. TikTok has officially filled the holes in Viners’ hearts, but time will tell if it will incur the same fate as the extinct platform. Similar to Vine, TikTok’s unique medium supports a niche environment of TikTok creators who have skyrocketed to fame through their innovative and entertaining content.
As the distinctive app rises in popularity and inches closer to Instagram, brands are eyeing TikTok creators as an opportunity to amplify their influencer marketing campaigns and cross-promote through the vast networks influencers have built. TikTok is already causing a paradigm shift within its app—users ingest paid content that’s relevant and important to both the platform’s audience and brands sponsoring the content.
To jumpstart your TikTok influencer marketing strategy, check out our comprehensive guide here.
We’ve compiled the 50 most-followed TikTok creators on the emerging platform. In total, the high-profile group of TikTok influencers has already garnered more than 442.8 million followers (over 100 million more than the U.S. population, and roughly 7.2% of the world’s total population, not including China).
Loren Gray is widely known as the reigning queen of TikTok. She is an online celebrity, musician, dancer, and actress, with millions of followers on several social media platforms. In November 2018, she released a new song called ‘Kick You Out’ on YouTube that received over 1.6 million views in just four days.
Ariel Rebecca Martin, known online as “Baby Ariel”, is an 18-year-old social media personality, actress, and vocalist best known for her TikTok videos. Time magazine named her one of the most influential people on the internet, and Forbes tabbed her a top entertainment influencer in 2017. Baby Ariel is one of the most buzzed about TikTok creators on the platform due to her original duets and skits.
TikTok named Zach King their #1 Breakout Creator of 2019. Zach King is no doubt a rising star, his TikTok account has seen an increase of 15 million followers within just 10 months. He got his start on Vine, branched out to YouTube, and now his biggest online presence is on TikTok where he frequently stars in influencer campaigns. He is most famous for his digital magic tricks and won YouTube’s NextUp Creators contest in 2013.
Lead by 19-year-old Jacob Pace and acquired by Create Music Group, Flighthouse shares trending songs and remixes and features emerging TikTok stars. Flighthouse aims to become a modern “MTV.”
Best known for his Vine and YouTube videos, Cameron Alexander Dallas has also reached fame as a TikTok influencer. His social media popularity has earned him film roles along with his own reality show on Netflix.
Internet star Brent Rivera rose to fame from his YouTube channel which now has over 10 million subscribers and became even more popular during his Vine career. He is now one of the most recognizable online entertainers, often collaborating in skits with his younger sister Lexi Rivera and other popular influencers on Instagram and TikTok. He was recently nominated for the 2019 Teen Choice Award for Male Choice Web Star.
Savannah Soutas (now LaBrant) and her young daughter Everleigh reached TikTok and Instagram fame, more recently branching out to YouTube after her marriage to a fellow Musical.ly star. In addition to her nearly 14 million TikTok fans, she has 3.8 million followers on Instagram.
Mackenzie Frances Ziegler, age 14, originally appeared on Dance Moms. In addition to dancing, she sings, acts, and models. She has released two albums and toured with singer Johnny Orlando, plus made appearances on several TV shows including Dancing with the Stars. Her TikTok account often showcases her eye-catching dance moves.
An entrepreneur and digital content creator, Rebecca Zamolo has over 17 million followers on YouTube, where she shares a vlog with her husband. Most of her TikTok videos are centered around comedy. She also uses her humor and creativity to address serious topics, as seen in her documentary, “Inside/Out: My Battle with IBD.”
Casey Simpson is an actor and internet star best known for his starring role on the Nickelodeon series “Nicky, Ricky, Dicky & Dawn.” He earned a nomination for a Kids Choice Award in 2016 and 2017. His silly lip sync videos on TikTok are particularly appealing to a young audience.
Jayden Bartels is an actress, dancer, and model with appearances on numerous TV shows. She toured with Mackenzie Ziegler and Johnny Orlando, and released her first song “Can’t Help Me Now” in July of last year. Her TikTok videos often feature her dancing talent.
Amelia Gething is a model and social media influencer known best for her comedy sketches on YouTube. She first arrived on the social media scene in 2015 and has since reached fame on several platforms. In 2017, she also collaborated on a duet with TikTok twins, Lisa and Lena.
Jake Paul’s fame has taken him all over the map. As a widely popular (and sometimes controversial) creator, his off-the-wall humor earned him a starring role in a Disney comedy series and an invitation to the White House. His song “It’s Everyday Bro” made it to the Billboard Hot 100 chart. His TikTok videos, like most of his work, are comedic and light.
Identical twins Harvey Kitt Mills and Max Luca Mills began singing at the age of 8. They joined Musical.ly in 2016, lip-syncing to music by several popular artists before moving on to create their own material. They have since released several singles and star in a TV show called “Fear of Missing Out.”
Salice Rose is a social media personality best known for her online coming out story on YouTube. Her video content is often based on her experiences and travels, but she has also developed a sizable TikTok following through her dancing hobby and skilled comedic timing.
Zoe Laverne, a popular TikTok influencer, posts lip sync videos common on the platform. To build more connection with her fans, she also answers fan questions in her videos. She earned the TikTok verification crown in early 2017.
Colombian vlogger Amara Que Linda has over 6 million subscribers on YouTube, completing online challenges and sharing her personal life. Her TikTok account revolves around humorous lip syncing to popular Latin American music.
A fitness expert and online coach from the Netherlands, Antonie Lokhorst has explored a unique side of TikTok. In place of lip sync videos, he publishes workout videos and showcases his exercise routines.
Josh Richards is an actor, model, and TikTok star best known for his role in feature film “Brother’s Keeper.” His TikTok videos feature comedic and trend content.
Like many TikTok influencers, Aaron Doh draws an audience through humor and off-the-wall antics. He started as a creator on Vine, but has reached even greater fame on TikTok.