TikTok (previously branded as Musical.ly) is breaking user growth records as the leading channel of binge-worthy, short-form video content and shows no signs of slowing down.
TikTok is the number one mobile app by global downloads—accumulating an estimated 1.7 billion downloads since the end of 2019. Quarter after quarter, TikTok has shocked users with its adoption — amid privacy concerns and threats of a ban, it continues to crush competitors like Instagram Reels, Triller, and Snapchat Spotlight.
While TikTok has a slightly younger demographic than other social platforms, brands of nearly every category and size have jumped at ways to advertise on TikTok. TikTok’s unique medium supports a niche environment of TikTok creators who have skyrocketed to fame through their innovative and entertaining content.
Brands are eyeing TikTok creators as an opportunity to amplify their influencer marketing campaigns and cross-promote through the vast networks influencers have built—users ingest paid content that’s relevant and important to both the platform’s audience and brands sponsoring the content.
In our study of Branded Hashtag Challenges, we examined over 500 influencer partnerships on TikTok to determine the most popular TikTok creators brands work with. We’ve compiled the 50 best and biggest TikTok creators on the fastest-growing social platform. In total, the high-profile group of TikTok influencers has garnered more than 1.2 billion followers (more than the population of the U.S., Mexico, and Europe combined, and roughly 19% of the world’s total population- not including China).
In March 2020, Charli D’Amelio officially became TikTok’s most-followed creator—a move that made Charli D’Amelio the Queen of TikTok and dethroned prior front-runner Loren Gray. Charli D’Amelio is one of the first influencers to achieve celebrity status from TikTok.
Charli started creating TikTok content in June 2019 and quickly became famous for her impressive dance moves. As the biggest creator on TikTok, Charli D’Amelio averages 27 million views per video and reportedly charges around $30k per sponsored post. The teen creator maintains longterm brand partnerships with Dunkin’ and Hollister. Charli and her sister Dixie together have a makeup line with Morphe and a fashion line at Hollister.
Addison Rae Easterling blew up on TikTok after her dancing videos with her mom Sheri went viral. Similar to Charli D’Amelio, TikTok fame has made Addison one of the most recognizable Gen Z icons. In turn, Addison’s personal life and dating history is constantly in the spotlight similar to mainstream celebrities.
In August 2020 Addison posted a TikTok performing the WAP dance and it became one of the most shared TikTok’s of all time at 1.6 million shares. The star has partnered with many top brands like CoverGirl, Skechers, Bounty, and Chipotle.
According to reports, Addison also generated $4 million in MIV for longterm sponsor American Eagle within a six-month period. Addison has her own makeup line, ITEM Beauty, and recently launched her music career in 2021 with her single “Obsessed.”
Bella Poarch is one of the fastest growing TikTok stars of all time, gaining 10.3 million followers during the month of August 2020. Her simple lip-syncing video broke records with over 50 million likes and 1.7 million comments. The alpaca-loving Fillipino creator was essentially launched into the influencer world by TikTok’s algorithm and has attracted the attention of brands like NYX Cosmetics and Moncler. Following in the footsteps of similar TikTok stars, Bella Poarch began focusing on a music career in 2021. Her TikTok videos average 44 million views!
Famous for his mind-blowing digital magic tricks, Zach’s storytelling and editing abilities also make him one of the most talented creators of all time. Zach got his start on Vine, branched out to YouTube, and now his biggest online presence is on TikTok where he frequently stars in influencer campaigns.
His sponsored content does particularly well, with videos sponsored by Chipotle and Sony each reaching over 85 million views. He currently holds the title for the most viewed TikTok (2.2 billion views) for his Harry Potter themed illusion video. TikTok named Zach King their #1 Breakout Creator of 2019.
The self titled “mouth music man”, Spencer X is the beatboxing king of TikTok. The Shluv house member frequently partners with companies like Paramount, Zicam, TUMS, and Walmart, bringing sponsored content to life with his incredible talent.
Loren Gray is an online celebrity, musician, dancer, and actress, with millions of followers on several social media platforms. Loren has been growing her online following on Musical.ly (now TikTok) since 2015 and more recently began pursuing a music career.
In November 2018, she released a new song called ‘Kick You Out’ on YouTube that received over 1.6 million views in just four days.
Charli D’Amelio’s rise to fame in turn launched her older sister Dixie into the spotlight. The girls have since leveraged their massive followings into joint projects with brands like Morphe and Hollister. The D’Amelio sisters also recently signed a family reality show on Hulu.
As an individual creator Dixie is most known for her successful music career, her YouTube series “The Early Late Night Show”, and her relationship with TikTok star Noah Beck. Dixie averages 15,000 comments per video.
Michael Le is the #2 fastest growing TikTok star (second only to Bella Poarch) with over 50 million followers thanks to his creative dance moves. Michael Le is also the most common influencer brands choose to partner with for TikTok Branded Hashtag Challenges.
Some of his sponsors include McDonalds, Invisalign, Got Milk?, Hanes, and Amazon. In our exclusive interview with Michael Le, he shares his best tips to go viral on TikTok, and the factors to consider when working with brands.
Ariel Rebecca Martin, known online as “Baby Ariel”, is a 20-year-old social media personality, actress, and vocalist. Previously one of the top-followed users on Musical.ly, Ariel’s short-form video fame has continued on to TikTok, with Time magazine naming her one of the most influential people on the internet.
Avani Gregg is a popular TikTok creator most known for her makeup looks. Avani received the 2019 Shorty award for TikToker of the year and appeared on the “Forbes 30 Under 30 2021: Social Media” list.
Her content appeals to young teens in the makeup and skincare niche and has attracted brands like Walmart and Fila as sponsors aiming to make an impact within this target demographic. Avani hosts a Facebook show called “Here for it”, where she focuses on social issues.
Internet star and prankster Brent Rivera rose to fame from his YouTube channel which now has over 10 million subscribers and originally got his start on Vine.
He is now one of the most recognizable online entertainers, often collaborating in skits with his younger sister Lexi Rivera and other popular influencers on Instagram and TikTok.
18-year-old dancer, singer, and actress Jojo Siwa first entered the scene on the infamous reality show “Dance Moms.” She posts daily vlogs on YouTube and is known best for her singles “Boomerang” and “Kid in a Candy Store.”
Gilmher Croes is an Aruban social media star known for his short, sweet, and funny lip-sync videos. He shares a popular YouTube channel with his brother called “CroesBros”. His TikToks regularly surpass 3.5 million views, and his top audience segment is in the 25-34-year-old age range.
Lucas and Marcus Dobre-Mofid, known as The Dobre Twins, rose to fame on Vine and later branched out to YouTube and TikTok. The dancers produce skits, pranks, and vlogs, plus their popular lip-sync videos.
Savannah LaBrant and her young daughter Everleigh reached TikTok and Instagram fame, more recently branching out to YouTube after her marriage to a fellow Musical.ly star. In addition to her nearly 30 million TikTok fans, she has seven million followers on Instagram.
Influencer Liza Koshy got her start on Vine posting short, comedic videos. She moved to YouTube when the platform closed, even interviewing former President Barack Obama. With 17 million subscribers on YouTube, TikTok is now her most followed platform.
Born in Oklahoma, 18-year-old Rolf Jacob Sartorius is a singer and online personality, who turned to social media as an escape from bullying. He rose to TikTok fame in 2015 and released his single “Sweatshirt” that made an appearance on the Hot 100 charts.
Slightly less popular than his brother Gilmher, Jayden Croes has still generated quite the following with his comedic TikTok videos. He plays multiple comedic characters across TikTok, YouTube, and Instagram.
Lauren Godwin of Houston, Texas, is an influencer most well-known for her goofy and cringeworthy TikTok videos. Brands like Taco Bell, Chipotle, Skittles, Tide, and more have all partnered with the comedic star hoping to reach her audience of over 22 million followers.
Lauren’s attention grabbing TikTok is full of pranks, makeup destruction, and bizarre DIY concoctions that leverage suspense and drama.
One of the original Vine stars, Jason Coffee’s videos primarily focus on his family life. Today, his videos and posts are reaching new heights on Instagram, Twitter, YouTube, and TikTok.
With Jason’s family-focused content, it is no surprise his children Peyton and Caleb are each TikTok entertainers— with 14 million followers and 8 million followers respectively.
Mackenzie Ziegler, age 17, originally appeared on Dance Moms. In addition to dancing, she sings, acts, and models. She has released two albums and toured with singer Johnny Orlando, plus made appearances on several TV shows including Dancing with the Stars. Her TikTok account often showcases her eye-catching dance moves.
Best known for his Vine and YouTube videos, Cameron Alexander Dallas has also reached fame as a TikTok influencer. His audience is over 82% female and his social media popularity has earned him film roles including his own reality show on Netflix.
Salice Rose is a social media personality best known for her online coming out story on YouTube. Her video content is often based on her experiences and travels, but she has also developed a sizable TikTok following through her dancing hobby and skilled comedic timing.
Abby Roberts, a makeup artist and beauty influencer started posting videos for fun when she was just 11, but in August 2018, her self-taught beauty skills went viral. After befriending internet personality James Charles and recreating some of his looks on Instagram, she acquired thousands of new followers overnight.
She specializes in special effects makeup and rose to fame for her year-round spooky makeup looks. Abby has many brand partnerships with major beauty brands like Morphe and Colourpop.
Identical twins Aitana and Paula are best known for their “Juju on Dat Beat” dance video, which has exceeded 30 million views on YouTube. On both YouTube and TikTok, the twins share synchronized choreography videos, covering popular songs.
Phillipino creator Sarah Magusara was launched into TikTok fame for her choreography, dance skills, and lip-sync content. Recently her videos showcase her passion for fitness and her life as a new mom.
At just the age of 17, Sienna Gomez has established herself as a leader in the body-positivity movement. In this last year, she has gone viral for her comedic content and ability to be vulnerable with her body.
In pure Gen Z mentality, she started her social channel as a spam-account. Her relatability and down-to-earth perspective has turned into a major star – influencing millions of girls around the world.
Demi Bagby is arguably the most recognizable parkour and stunts influencer on TikTok, and was one of the first gymshark-sponsored athletes on the app.
As one of the most sought-out fitness influencers on TikTok, Demi Bagby has worked with known brands of nearly every category including Tide, Google, and Oikos.
Maverick Baker sings alongside his brother, Cash, in the musical duo Cash and Maverick. His TikTok videos frequently show them lip-syncing in outdoor and urban settings.
Teagan and Sam Rybka are twin acrobats and dancers who once competed on “Australia’s Got Talent.” More recently, they’ve become online sensations with their gymnastics and contortionist act on YouTube and TikTok.
Sebastian Bails is a vlogger and content creator on YouTube and TikTok. He’s most well-known for his collaborations with fellow top TikTok influencer Lauren Godwin. His account features comedic pranks and skits where he portrays multiple characters in costume.
Hailing from Houston, Texas, Dominic Toliver has been creating short-form online comedy for years. His content style combines original lyrics, popular music, and humor.
Hailey Orona has been a top creator since 2015, originally gaining interest on Instagram. In addition to selfies, she posts dancing vignettes and lip-sync videos on TikTok. In 2018, she also joined several other social media stars on the Boys of Summer Tour.
Pittsburgh native Amanda Cerny began generating digital star-power on Instagram, Vine, and YouTube, after a background working with traditional media outlets including Comedy Central and NBC.
Her TikTok is now her most-followed platform where 10 million users tune in to her funny skits.
Casey Simpson is an actor and internet star best known for his starring role on the Nickelodeon series “Nicky, Ricky, Dicky & Dawn.” As a top creator on Musical.ly (now TikTok) he has been entertaining millions with his short-form videos for over six years.
Jayden Bartels is an actress, dancer, and model with appearances on numerous TV shows. She toured with OG TikTok stars Mackenzie Ziegler and Johnny Orlando, and released her first song “Can’t Help Me Now.” Her TikTok videos often feature her dancing talent.
Carson Lueders is a singer-songwriter and actor. He has used his YouTube and TikTok accounts to promote his music, accumulating over a million YouTube subscribers through his popular cover songs and original music.
Wisdom Kaye is one of the most recognizable men’s fashion influencers on TikTok. His creative street looks earned him the title of the “best dressed guy on TikTok” and partnerships with brands like Depop, Urban Decay, Prada, IKEA, Revlon and more.
In 2020 mother of three Jessica Woo decided to film herself packing school lunches for her children and became an overnight star. Her whimsical bento box lunches offer ideas, recipes, and tricks to transform boring school lunches into joyful art.
Her relatable and aspirational content has all the right ingredients that make Jessica stand out as a top food influencer on TikTok.
17-year-old Signa O’Keefe is a powerful influencer on a few platforms. She has over 730,000 Instagram followers and started out on TikTok back when it was still called Musical.ly.
A brand created by couple Sharla Mae and Chris Kerr, Our Fire has grown in popularity on both TikTok and YouTube after the duo met on Tinder. They’ve since earned badges on TikTok in several categories and have videos sponsored by Hollister, Walmart, Hyundai and Adobe.
Originally famous for their coordinated dance moves, the duo have since switched their focus to gaming and now broadcast their Roblox adventures.
In the competative category of TikTok fashion, Alexa Jade, better known as Nava Rose, may have more partnerships with top fashion brands than any other fashion creator on TikTok.
Her versatility as a fashion influencer and eye for aesthetics makes her a key influencer for top fashion campaigns on TikTok. Her incredible talent for styling launched a Q&A series where she solves challenging fashion dillemas—”how to style pink and black without looking edgy?” or “how to style purple with orange?” Rebook, ASOS, DSW, Moncler, are a few brands who have leveraged Nava Rose’s passion for fashion.
Tabitha Brown rose to internet fame by sharing love, positive encouragement, and vegan food tips on her TikTok channel during the 2020 coronavirus pandemic. Her comforting demeanor, casual filming style ,and warm life wisdom earned her the title of “Auntie Tab” from her close-knit audience of five million users.
At 42-years-old Tabitha certainly deviates from the typical “TikTok influencer”, but one look at her comments shows the remarkable extent of Tabitha’s influential presence.
The TikTok account @team2moms is managed by Ebony and Denise, a two-mom family with three young kids. They detail the victories, misconceptions, and struggles that they endure raising a family as partners. With five million followers, the two moms hope to motivate others in the LGBTQ community to live authentic lives.
The pair foster a community through their TikToks — their videos recieve around 2,500 comments per video, with an average engagement rate of 15%. Staples, Kiehls, PINK, Procter & Gamble, and HBO have all held sponsorships with the inspiring family.
American model and blogger Lani Baker is the older sister of TikTok stars Maverick and Cash Baker. It’s clear humor runs in the family as each of Lani’s TikToks are shared over 200 times on average.
Internet personality Rickey Thompson entertains millions on TikTok with his bold, larger than life humor. The experienced social media star rose to fame on Vine and is also successsful on YouTube where he films vlogs and storytimes for his 1.2 million subscribers.
The comedian frequently partners with top fashion and cosmetics companies on TikTok looking to leverage his confident personality.
Zahra Hashimee behind the handle @muslimthicc, never expected to be a TikTok influencer. Zahra is best known for her light-hearted content, specifically her daily storytimes and “get ready with me” videos.
Zahra also uses her platform to discuss misconceptions of her religion, as a muslim living in the U.S.. Her audience is 75% female and her sponsors include Neutrogena, Walmart, and Converse.
Proffesional dancers Marideth and Austin are behind the popular @cost_n_mayor account. Posting countless hours of choreography to popular songs turned the pair into overnight stars.
GrubHub, Domino’s, Kate Spade, Target, and Cheetos are a few of the brands who have sponsored TikToks with the creators. While they have under two million followers, Marideth and Austin average over half a million views per video.
With over two million followers, the McFarland’s have one of the largest family accounts on TikTok. The McFarlands are a sponsored content powerhouse for companies hoping to further their brand association with “family fun.” The father, Dan McFarland, stars and leads the family in comedic skits that are as charming as they are comical.
The McFarlands partnered with Gillette in a 15-second TikTok that has over 80 million views. In our exclusive interview with the McFarlands, they reveal TikTok tips, and how to avoid creator burnout.
As a mid-tier TikTok creator with 350,000 followers, Luis Cervantes has already worked with some of the world’s biggest brands: Ray-Ban, Bose, McDonald’s, and Dr Pepper to name a few.
His energetic choreography blends fitness with dance and many notable celebrities have recreated his challenges. While his following is smaller in comparison to most top TikTok creators, his engagement rate climbs over 10%.