TikTok (previously branded as Musical.ly) is breaking growth records as the leading channel of binge-worthy, short-form video content and shows no signs of slowing down. In September of 2018, TikTok was the most downloaded social media app in the United States, quickly generating user growth comparable to top social platforms like Instagram, Facebook, and YouTube.
TikTok currently has over 1.5 billion users and is the separate international entity of China’s app Douyin, owned by ByteDance. TikTok has officially filled the holes in Viners’ hearts, but time will tell if it will incur the same fate as the extinct platform. Similar to Vine, TikTok’s unique medium supports a niche environment of TikTok creators who have skyrocketed to fame through their innovative and entertaining content.
As the distinctive app rises in popularity and inches closer to Instagram, brands are eyeing TikTok creators as an opportunity to amplify their influencer marketing campaigns and cross-promote through the vast networks influencers have built. TikTok is already causing a paradigm shift within its app—users ingest paid content that’s relevant and important to both the platform’s audience and brands sponsoring the content.
To jumpstart your TikTok influencer marketing strategy, check out our comprehensive guide here.
We’ve compiled the 50 most-followed TikTok creators on the emerging platform. In total, the high-profile group of TikTok influencers has already garnered more than 442.8 million followers (over 100 million more than the U.S. population, and roughly 7.2% of the world’s total population, not including China).
In March 2020 Charli D’Amelio officially became the platform’s most folllowed creator —a move that dethroned prior TikTok Queen Loren Gray. Charli started creating TikTok content in June 2019 but has shot to viral fame and TikTok history due to her viral dance moves. The social media star’s bio states “don’t worry i don’t get the hype either.”
Loren Gray is widely known as the reigning queen of TikTok. She is an online celebrity, musician, dancer, and actress, with millions of followers on several social media platforms. In November 2018, she released a new song called ‘Kick You Out’ on YouTube that received over 1.6 million views in just four days.
Addison Rae Easterling blew up on TikTok after her dancing videos with her mom Sheri went viral. As an active memeber of the TikTok Hype House, the Louisiana born star has already scored major campaigns on TikTok with brands like Chipotle and COVERGIRL.
Ariel Rebecca Martin, known online as “Baby Ariel”, is an 18-year-old social media personality, actress, and vocalist best known for her TikTok videos. Time magazine named her one of the most influential people on the internet, and Forbes tabbed her a top entertainment influencer in 2017. Baby Ariel is one of the most buzzed about TikTok creators on the platform due to her original duets and skits.
TikTok named Zach King their #1 Breakout Creatorr of 2019. Zach King is no doubt a rising star, his TikTok account has seen an increase of 15 million followers within just 10 months. He got his start on Vine, branched out to YouTube, and now his biggest online presence is on TikTok where he frequently stars in influencer campaigns. He is most famous for his digital magic tricks and won YouTube’s NextUp Creators contest in 2013.
Boasting 6 million Instagram followers, Kristen Hancher has generated social media fame through her makeup tutorials, comedy videos, and lip-sync videos, including one alongside Nicki Minaj. She also appeared in a few Brat web series.
Born in Oklahoma, 16 year old Rolf Jacob Sartorius is a singer and online personality, who turned to social media as an escape from bullying. Beginning in 2015, he rose to TikTok fame and released his single “Sweatshirt” that made an appearance on the Hot 100 charts.
Gilmher Croes is an Aruban social media star known for his short, sweet, and funny lip-sync videos. He shares a popular YouTube channel with his brother called “CroesBros”. He also models and acts, and was dubbed Aruba’s Social Media Star of 2015.
Lead by 19-year-old Jacob Pace and acquired by Create Music Group, Flighthouse shares trending songs and remixes and features emerging TikTok stars. Flighthouse aims to become a modern “MTV.”
Slightly less popular than his brother Gilmher, Jayden Croes has still generated quite the following with his comedic TikTok videos. He plays multiple comedic characters across TikTok, YouTube, and Instagram.
Lucas and Marcus Dobre-Mofid, known as The Dobre Twins, rose to fame on Vine and later branched out to YouTube and TikTok. The dancers produce skits, pranks, and vlogs, plus their popular lip-sync videos.
Best known for his Vine and YouTube videos, Cameron Alexander Dallas has also reached fame as a TikTok influencer. His social media popularity has earned him film roles along with his own reality show on Netflix.
15 year old dancer, singer, and actress Jojo Siwa first entered the scene on the infamous reality show “Dance Moms.” She posts daily vlogs on YouTube and is known best for her singles “Boomerang” and “Kid in a Candy Store.”
Lauren Godwin, of Houston, Texas, is an influencer most well-known for her goofy TikTok videos. She also has a popular YouTube channel under the same name. In 2016, she was nominated for Muser of the Year at the Shorty Awards.
Internet star Brent Rivera rose to fame from his YouTube channel which now has over 10 million subscribers and became even more popular during his Vine career. He is now one of the most recognizable online entertainers, often collaborating in skits with his younger sister Lexi Rivera and other popular influencers on Instagram and TikTok. He was recently nominated for the 2019 Teen Choice Award for Male Choice Web Star.
Mackenzie Frances Ziegler, age 14, originally appeared on Dance Moms. In addition to dancing, she sings, acts, and models. She has released two albums and toured with singer Johnny Orlando, plus made appearances on several TV shows including Dancing with the Stars. Her TikTok account often showcases her eye-catching dance moves.
An entrepreneur and digital content creator, Rebecca Zamolo has over 17 million followers on YouTube, where she shares a vlog with her husband. Most of her TikTok videos are centered around comedy. She also uses her humor and creativity to address serious topics, as seen in her documentary, “Inside/Out: My Battle with IBD.”
Casey Simpson is an actor and internet star best known for his starring role on the Nickelodeon series “Nicky, Ricky, Dicky & Dawn.” He earned a nomination for a Kids Choice Award in 2016 and 2017. His silly lip-sync videos on TikTok are particularly appealing to a young audience.
Jayden Bartels is an actress, dancer, and model with appearances on numerous TV shows. She toured with Mackenzie Ziegler and Johnny Orlando, and released her first song “Can’t Help Me Now” in July of last year. Her TikTok videos often feature her dancing talent.
Amelia Gething is a model and social media influencer known best for her comedy sketches on YouTube. She first arrived on the social media scene in 2015 and has since reached fame on several platforms. In 2017, she also collaborated on a duet with TikTok twins, Lisa and Lena.
Cash Baker is a young online star known for his fandubs and lip-sync videos. He released a song called “The Way You Move” with his brother Maverick in 2018. His videos often include his siblings and are set outdoors. He also doubles as a motocross athlete.
Jake Paul’s fame has taken him all over the map. As a widely popular (and sometimes controversial) creator, his off-the-wall humor earned him a starring role in a Disney comedy series and an invitation to the White House. His song “It’s Everyday Bro” made it to the Billboard Hot 100 chart. His TikTok videos, like most of his work, are comedic and light.
After an appearance on the Ellen Degeneres Show, Tyler Brown quickly rose to social media stardom. He gained the most traction online in the middle of 2015, and his Instagram features photos of his day to day life, reeling in 1.7 million followers.
Carson Lueders is a singer-songwriter and actor. He has used his YouTube and TikTok accounts to promote his music, accumulating over a million YouTube subscribers through his popular cover songs and original music.
Identical twins Harvey Kitt Mills and Max Luca Mills began singing at the age of 8. They joined Musical.ly in 2016, lip-syncing to music by several popular artists before moving on to create their own material. They have since released several singles and star in a TV show called “Fear of Missing Out.”
Salice Rose is a social media personality best known for her online coming out story on YouTube. Her video content is often based on her experiences and travels, but she has also developed a sizable TikTok following through her dancing hobby and skilled comedic timing.
Hailing from Houston, Texas, Dominic Toliver has been creating short-form online comedy for years. Starting out on Vine, he later gained traction on TikTok and YouTube. His style combines original lyrics, popular music, and humor.
Hailey Orona first came on the scene in 2015, originally gaining interest on Instagram. In addition to selfies, she posts dancing vignettes and lip-sync videos on TikTok. In 2018, she also joined several other social media stars on the Boys of Summer Tour.
A self-taught dancer and social star, Jelinuh first joined Musical.ly in July 2015. She has over 100,000 followers on Instagram, posting photos of her daily life and adventures. On TikTok, she frequently posts dance videos and comedy shorts.
Teagan and Sam Rybka are twin acrobats and dancers who once competed on “Australia’s Got Talent.” More recently, they’ve become online sensations with their gymnastics and contortionist act on YouTube and TikTok.
Zoe Laverne, a popular TikTok influencer, posts lip-sync videos common on the platform. To build more connection with her fans, she also answers fan questions in her videos. She earned the TikTok verification crown in early 2017.
15-year-old Signa O’Keefe is a powerful influencer on a few platforms. She has over 700,000 Instagram followers and started out on TikTok when it was still called Musical.ly.
Colombian vlogger Amara Que Linda has over 6 million subscribers on YouTube, completing online challenges and sharing her personal life. Her TikTok account revolves around humorous lip-syncing to popular Latin American music.
A brand created by couple Sharla Mae and Chris Kerr, Our Fire has grown in popularity on both TikTok and YouTube after the duo met on Tinder. They’ve since earned badges on TikTok in several categories.
American model and blogger Lani Baker got her start on NBC’s Deal or No Deal. Her Instagram account, @heyitslanilynn, has over 350,000 followers. She’s the older sister of TikTok stars Maverick and Cash Baker and is arguably just as funny as they are.
Identical twins Brooklyn and Bailey arrived on YouTube as models for their mom’s hairstyle tutorials. They’ve since become social media stars in their own right, making it onto Forbes List of Top Kid Influencers in 2017.
Sebastian Bails is a vlogger and content creator on YouTube and TikTok. He’s most well-known for his comedy videos, frequently portraying multiple characters in costume.
A fitness expert and online coach from the Netherlands, Antonie Lokhorst has explored a unique side of TikTok. In place of lip-sync videos, he publishes workout videos and showcases his exercise routines.
Chloe Rose, a singer and internet sensation, has earned a modest following on YouTube featuring her song covers. She frequently collaborates with other social stars, including IndigoJael and Lisa and Lena Mantler.
Ignacia Hernandez is a social media star from Chile. She has over 1 million Instagram followers and has captivated viewers with her lip-sync videos on TikTok.