As thousands descend upon NRG Stadium in Houston, Texas for this Sunday’s Super Bowl 2017, millions worldwide will watch the big game online through livestream and experience its epic moments solely through social media. The Super Bowl remains a TV-centric event though audiences are now viewing the Super Bowl and/or Super Bowl-related events (before, during, and after) on Facebook, YouTube, Snapchat, and Instagram with copious amounts of content both generated and consumed.
Spurring the growth of social media engagement and viewership online for the Super Bowl are some of its biggest social media stars including the players themselves, their outspoken celebrity fans, enigmatic commentators, and more. The televised Super Bowl provides the game while social media and its power users provide the priceless behind-the-scenes and insider content found no where else.
See our infographic for more information on how to watch the Super Bowl online (via foxsportsgo.com and the NFL’s official mobile app) and who to follow for the best game day experience:
While several key players are on social media, the ones we’ve featured are some of the biggest (most-followed) and active with consistent posting and content on the Super Bowl. In addition to both the NFL and the teams’ own social channels, the hashtags identified are useful in surfacing related content that may trend before, during, and after the Super Bowl.